Covering a wide range of topics, this strategic convention gets to the heart of the business and provides delegates with practical solutions to improve their business.
Sunday’s programme will focus on daily spa operations, the first 100 days as a spa owner or director, social media strategies that bring visitors through the door, employee engagement to improve staff performance and durability and space optimisation.
Monday’s programme will cover spa marketing to increase the number of clients, spa franchises, the viability of medi-spa offerings and how ecology can impact positively on the bottom line.
The speaker line-up includes Aldina Duarte-Ramos, director of development, wellbeing activities, at Sofitel and Thalassa Sea & Spa; Corinna Yapp, director of sales at Como Shambhala Estate; Greg Payne, spa operations director at Amanresorts International; Kathryn Moore, director of operations at Mspa International; and Paul Hawco, director of Talise spa operations at Jumeirah.
New for 2014, the event also includes a pre-convention workshop on spa psychology. Hosted by Neil Orvay, founder of the Sense of Touch day spa chain, the all-day workshop will be held on Saturday 22 February and will inspire and motivate attendees into taking their business forward by offering an insight into how using psychology can help motivate their team and drive treatment and retail sales.
