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Surge Storm takes hydro-inertia training to the next level, says John Halls
John Halls
Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.
The Surge Storm is designed to destabilise users in order to maximise their training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4 kg) of water and offers users more training options than the previous model. Users can also create customisable workouts by adjusting the water levels.
It features a number of restructured handles with which the user can target different muscle groups by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering rams.
The Surge Storm boasts a sleek, angular appearance and is available in two colours.
John Halls, managing director at Physical Company, says: “Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training.
“Surge is a best-seller for us. People love the challenge of attempting to resist and control the water as it crashes from end to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.”
fitness-kit.net keyword: PHYSICAL COMPANY
"Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training" - John Halls
Users can customise their workout
Andrew Kolman on the launch of Matrix Connected Solutions
Andrew Colman
Matrix Fitness is set to launch a new digital platform that has been designed to change how health clubs do business. Matrix Connected Solutions is billed as a ‘new digital ecosystem’ that focuses on a club’s goals. It offers a range of digital solutions that can be tailored to the individual needs of a gym or health club.
These solutions include: an asset management tool that allows operators to optimise equipment rotation by tracking usage patterns; a customisable interface that can be used for targeted promotions and branding; a workout tracking network that keeps track of member’s fitness data, and a PT portal that connects members with trainers.
Additional features include Sprint 8, a HIIT programme designed to give users visible results and radio frequency tags for touchless member identification.
Andrew Kolman, global director of Technology at Matrix, says: “Our digital ecosystem is built on an open platform, so business owners can use the data they collect to better manage their facility. We also update the software we provide free of charge, so we’re continually raising the bar for technology for the industry.”
fitness-kit.net keyword: MATRIX
"Our digital ecosystem is built on an open platform, so business owners can use the data they collect to better manage their facility" - Andrew Colman
The platform features touchless member ID
Ken Reeve welcomes Taurus ISO series to Powerhouse Fitness
Ken Reeve
Powerhouse Fitness has announced an exclusive distribution partnership with German fitness equipment manufacturer Taurus – a deal that will launch the Taurus ISO series into the UK market this month.
The 16-piece Taurus ISO line consists of strength training equipment developed in collaboration with professional athletes and sports scientists.
The line is designed to withstand intense use in demanding gym environments and features a plate load squat, abdominal trainer, chest press, lat pulldown, shoulder press, low row, leg press, ISO row, rear kick, 45-degree plate load leg press, bicep curl, tricep dip, leg extension, leg curl and standing calf raise machine.
Ken Reeve, MD of Powerhouse Fitness says: “We’re excited to bring the Taurus ISO series to the UK.”
Reeve adds: “The new Taurus range offers durability and safety even for intensive use. Professional athletes, leisure users and sports scientists were consulted during the development process to ensure the Taurus products are fit for purpose whether being used by an athlete or a gym newcomer.”
fitness-kit.net keyword: POWERHOUSE FITNESS
"Professional athletes, leisure users and sports scientists were consulted early in the development and design process" - Ken Reeve
The new Taurus ISO line includes a shoulder press
Dave Wright on Myzone partnering with Hatton Boxing to launch new initiative
Dave Wright
Wearable tech company Myzone has partnered with Hatton Boxing to offer ‘boxing for fitness’ training sessions at Myzone facilities across its EMEA network.
Hatton Boxing will develop up to 200 different training sessions that operators can sign up for. Personal trainers and fitness instructors will then be able to deliver these sessions via Myzone screens.
Club members will be able to track their progress and earn points to achieve status rankings via the Myzone Live Display.
Gyms that sign up will be provided with staff training via the Hatton Academy’s Fundamentals course, which teaches instructors how to safely and effectively incorporate boxing into fitness programmes.
Dave Wright, creator and CEO of Myzone, says: “We’re extremely excited to partner with Hatton Boxing and to display their world class boxing programmes in the Myzone system. The concept eliminates the hard work and science that goes into programming and simply allows the operator to focus on form and motivation.”
Jon Eade, managing director of Hatton Boxing and founder of Hatton Academy, says: “We’re really excited to roll out our training sessions to the growing network of Myzone facilities. Boxing is fantastic for fitness and the new partnership will provide members with access to new training content and a means to track progress via Myzone technology, whilst also further expanding Hatton Boxing’s reach into fitness.”
fitness-kit.net keyword: MYZONE
"The concept eliminates the hard work and science that goes into programming and simply allows the operator to focus on form and motivation" - Dave Wright
Clubs will be able to offer Hatton Boxing sessions
Discover how to prepare your spa or wellness facility for the influx of international guests
and meet global standards as tourism in Saudi Arabia surges. [more...]
Surge Storm takes hydro-inertia training to the next level, says John Halls
John Halls
Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.
The Surge Storm is designed to destabilise users in order to maximise their training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4 kg) of water and offers users more training options than the previous model. Users can also create customisable workouts by adjusting the water levels.
It features a number of restructured handles with which the user can target different muscle groups by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering rams.
The Surge Storm boasts a sleek, angular appearance and is available in two colours.
John Halls, managing director at Physical Company, says: “Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training.
“Surge is a best-seller for us. People love the challenge of attempting to resist and control the water as it crashes from end to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.”
fitness-kit.net keyword: PHYSICAL COMPANY
"Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training" - John Halls
Users can customise their workout
Andrew Kolman on the launch of Matrix Connected Solutions
Andrew Colman
Matrix Fitness is set to launch a new digital platform that has been designed to change how health clubs do business. Matrix Connected Solutions is billed as a ‘new digital ecosystem’ that focuses on a club’s goals. It offers a range of digital solutions that can be tailored to the individual needs of a gym or health club.
These solutions include: an asset management tool that allows operators to optimise equipment rotation by tracking usage patterns; a customisable interface that can be used for targeted promotions and branding; a workout tracking network that keeps track of member’s fitness data, and a PT portal that connects members with trainers.
Additional features include Sprint 8, a HIIT programme designed to give users visible results and radio frequency tags for touchless member identification.
Andrew Kolman, global director of Technology at Matrix, says: “Our digital ecosystem is built on an open platform, so business owners can use the data they collect to better manage their facility. We also update the software we provide free of charge, so we’re continually raising the bar for technology for the industry.”
fitness-kit.net keyword: MATRIX
"Our digital ecosystem is built on an open platform, so business owners can use the data they collect to better manage their facility" - Andrew Colman
The platform features touchless member ID
Ken Reeve welcomes Taurus ISO series to Powerhouse Fitness
Ken Reeve
Powerhouse Fitness has announced an exclusive distribution partnership with German fitness equipment manufacturer Taurus – a deal that will launch the Taurus ISO series into the UK market this month.
The 16-piece Taurus ISO line consists of strength training equipment developed in collaboration with professional athletes and sports scientists.
The line is designed to withstand intense use in demanding gym environments and features a plate load squat, abdominal trainer, chest press, lat pulldown, shoulder press, low row, leg press, ISO row, rear kick, 45-degree plate load leg press, bicep curl, tricep dip, leg extension, leg curl and standing calf raise machine.
Ken Reeve, MD of Powerhouse Fitness says: “We’re excited to bring the Taurus ISO series to the UK.”
Reeve adds: “The new Taurus range offers durability and safety even for intensive use. Professional athletes, leisure users and sports scientists were consulted during the development process to ensure the Taurus products are fit for purpose whether being used by an athlete or a gym newcomer.”
fitness-kit.net keyword: POWERHOUSE FITNESS
"Professional athletes, leisure users and sports scientists were consulted early in the development and design process" - Ken Reeve
The new Taurus ISO line includes a shoulder press
Dave Wright on Myzone partnering with Hatton Boxing to launch new initiative
Dave Wright
Wearable tech company Myzone has partnered with Hatton Boxing to offer ‘boxing for fitness’ training sessions at Myzone facilities across its EMEA network.
Hatton Boxing will develop up to 200 different training sessions that operators can sign up for. Personal trainers and fitness instructors will then be able to deliver these sessions via Myzone screens.
Club members will be able to track their progress and earn points to achieve status rankings via the Myzone Live Display.
Gyms that sign up will be provided with staff training via the Hatton Academy’s Fundamentals course, which teaches instructors how to safely and effectively incorporate boxing into fitness programmes.
Dave Wright, creator and CEO of Myzone, says: “We’re extremely excited to partner with Hatton Boxing and to display their world class boxing programmes in the Myzone system. The concept eliminates the hard work and science that goes into programming and simply allows the operator to focus on form and motivation.”
Jon Eade, managing director of Hatton Boxing and founder of Hatton Academy, says: “We’re really excited to roll out our training sessions to the growing network of Myzone facilities. Boxing is fantastic for fitness and the new partnership will provide members with access to new training content and a means to track progress via Myzone technology, whilst also further expanding Hatton Boxing’s reach into fitness.”
fitness-kit.net keyword: MYZONE
"The concept eliminates the hard work and science that goes into programming and simply allows the operator to focus on form and motivation" - Dave Wright
Clubs will be able to offer Hatton Boxing sessions
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the
coming years, with plans to open two new clubs annually moving forward.
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality
Group
to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket,
Thailand.
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish
network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding
into Italy and has ambitious plans to grow its estate, memberships and profits.
Recovery, social wellness and longevity were talking points at the
recent PerformX Live, tipped by many
speakers as upcoming trends, while the exhibition halls featured infrared
saunas, compression
therapy and ice baths.
A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and
memory for older women at risk of developing Alzheimer’s disease.
Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to
unveil its new-look destination spa this May following a comprehensive makeover.
Europe’s first Evian Spa has opened at the five-star Hôtel Royal in Evian-les-Bains, France – the birthplace
of the Danone-owned mineral water brand Evian.
A boutique safari and wellness escape will open in Botswana’s wildlife-rich Okavango Delta this
May, marking the latest venture from Ibiza's Atzaró Group.
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-
makers across the health, fitness and wellness markets. The event – the HCM Summit – will be held at the
QEII Conference Centre in Westminster, London on 24 October 2024, with pre-summit events the day
before.
Discover how to prepare your spa or wellness facility for the influx of international guests
and meet global standards as tourism in Saudi Arabia surges. [more...]