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PRODUCT NEWS
Shurooq unveils Sir Bu Nuair Island eco-tourism project in Sharjah
08 May 2013 . BY Aoife Dowling
 /
Shurooq, Sharjah's Investment and Development Authority, has revealed plans for the first integrated eco- tourism project located within the islands of the Emirate.

Sir Bu Nuair Island eco-tourism project will be developed at a cost of half a billion Emirati Dirhams (€104m, US$136m, £88m) by the year 2017.

The project, located in the heart of Arabian Gulf, will include a luxury five-star hotel and resort, hotel apartments and villas, a camping village, retail shops, a souk, dedicated family areas, an amphitheatre, a museum, a mosque, an education centre, a harbour and an airport.

In a presentation by Marwan bin Jassim Al Sarkal, CEO of Shurooq, said that the island has been a natural habitat for turtles for over 2000 years and boasts a vibrant marine ecosystem.

This year the existence of 385 turtle nests have been recorded on the island coast including sea turtles, such as the Hawksbill turtle and the Green turtle.

Al Sarkal said: “Sir Bu Nuair Island is predominantly uninhabited. It is located 65km off the UAE coastline on the Arabian Gulf. The island is protected due to its significant environmental features, including geological formations, natural flora and marine birds, and is characterised by its unspoilt natural scenery.”

Shurooq’s aim is to develop Sir Bu Nuair into a unique island destination that offers a mix of high-end luxury and comfort while capturing the region’s cultural heritage in its architecture and offerings.

The key components of the development include the redevelopment of the island in terms of environmental aspects; the building of new commercial and entertainment features; the beautification of the island in terms of landscaping; and the enhancement of tourism by offering an understanding of the island’s cultural treasures through events and activities.

In terms of the architecture Al Sarkal said: “Our vision is that the architecture will reflect Emirati contemporary design that reflects the style and composition of a traditional Arabic village, comprising of low-rise buildings that look and feel like a natural part of the island environment.”

Alongside turtles, the island is also an important refuge for marine birds, rare species of fish and coral.

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COMPANY PROFILES
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Shurooq unveils Sir Bu Nuair Island eco-tourism project in Sharjah
08 May 2013 . BY Aoife Dowling
Shurooq, Sharjah's Investment and Development Authority, has revealed plans for the first integrated eco- tourism project located within the islands of the Emirate.

Sir Bu Nuair Island eco-tourism project will be developed at a cost of half a billion Emirati Dirhams (€104m, US$136m, £88m) by the year 2017.

The project, located in the heart of Arabian Gulf, will include a luxury five-star hotel and resort, hotel apartments and villas, a camping village, retail shops, a souk, dedicated family areas, an amphitheatre, a museum, a mosque, an education centre, a harbour and an airport.

In a presentation by Marwan bin Jassim Al Sarkal, CEO of Shurooq, said that the island has been a natural habitat for turtles for over 2000 years and boasts a vibrant marine ecosystem.

This year the existence of 385 turtle nests have been recorded on the island coast including sea turtles, such as the Hawksbill turtle and the Green turtle.

Al Sarkal said: “Sir Bu Nuair Island is predominantly uninhabited. It is located 65km off the UAE coastline on the Arabian Gulf. The island is protected due to its significant environmental features, including geological formations, natural flora and marine birds, and is characterised by its unspoilt natural scenery.”

Shurooq’s aim is to develop Sir Bu Nuair into a unique island destination that offers a mix of high-end luxury and comfort while capturing the region’s cultural heritage in its architecture and offerings.

The key components of the development include the redevelopment of the island in terms of environmental aspects; the building of new commercial and entertainment features; the beautification of the island in terms of landscaping; and the enhancement of tourism by offering an understanding of the island’s cultural treasures through events and activities.

In terms of the architecture Al Sarkal said: “Our vision is that the architecture will reflect Emirati contemporary design that reflects the style and composition of a traditional Arabic village, comprising of low-rise buildings that look and feel like a natural part of the island environment.”

Alongside turtles, the island is also an important refuge for marine birds, rare species of fish and coral.

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PRODUCT NEWS
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm.
Epicutis launches Hydrobiome Serum and professional-only Massage Oil
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission to deliver long-term skin health, barrier recovery and microbiome harmony. 
Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
Aromatherapy Associates creates new Calm Confidence at-home ritual
Aromatherapy Associates has developed an aromatherapy ritual using its Calm Confidence blend, designed to ease inner tension and support emotional balance.
Landsberg First Class Aesthetic launches Thermoceutical’s EXO Regentron Eyecontour
Europe-wide distributor of non-invasive aesthetic technologies, Landsberg First Class Aesthetic, launches EXO Regentron Eyecontour device by Thermoceutical.
Germaine de Capuccini releases Timexpert Skinreset treatment and retail products
Germaine de Capuccini has created a professional spa and beauty treatment using its new Timexpert Skinreset skincare collection.
Wildsmith creates wellbeing ideation role to support operators in shaping touchless spa experiences
Professional spa and skincare brand company Wildsmith Skin has created a new wellbeing ideator role, to provide touchless wellness programming for partner spa operators during pre- opening and beyond.
Wrap Up by VP releases Spring 2026 Collection of spa and resort wear
Wrap Up by VP, the US-based spa wraps and resort wear brand, has released its Spring 2026 Collection in a variety of new fabrics and prints that celebrate the romance of global travel.
+ More products   
 
COMPANY PROFILES
Templespa

Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS