National Spa Week 2017, which will run from 30 October-5 November, has announced two major sponsors – Aromatherapy Associates and Groupon.
National Spa Week is the annual flagship PR and communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry.
It is the only UK event of its kind that unites the spa and salon industry to increase consumer awareness around the health benefits of regular treatments and spa attendance, while actively driving additional sales through participating outlets during a dedicated week of promotions, activities and offers.
Last year, more than 300 spas and salons joined forces to provide introductory offers on treatments, the target for 2017 is to get over 1000 UK spas and salons involved.
“The goal is to drive more people, into more spas, more often,” said Lisa Barden, UK Spa Association board member for National Spa Week. “However, the consumer PR and media campaign will only have real impact if all the UK spas and salons actively get involved.”
This year’s theme will once again be ‘Spa for everybody and mind’. The idea is to educate the public that going to a spa or salon shouldn’t be viewed as a one-off annual luxury, but a regular and essential investment in physical and emotional wellbeing, just like gym attendance.
‘’Throughout Europe and the world, entire families will choose to spend their free time together at a spa, and the UKSA sees no reason why we shouldn’t be educating the hard working people of this country to do the same,” Barden concluded.
The UKSA is driving the campaign and the website www.spaweek.co.uk behind the scenes - registration is free.
“We ran a follow-up survey across the 320 participating spas and salons in 2016 to find out how effective National Spa Week had been in driving an increase in sales,” said Charlie Thompson, chairman of the UKSA. “Over 40 per cent felt they saw additional client footfall and sales because of National Spa Week.
“Interestingly, those spas were also the ones that went over and above to promote their participation in the week in their local area using the ideas, materials and tools provided. This year, we will offering even more free materials, hints and tips so I would encourage all spas and salons to sign up now and start planning for October.”
Mandara Spa is just one spa that saw results from last years’ National Spa Week.
“2016 was the first year that Mandara Spa London took part in National Spa Week, and we found that the campaign helped raise our profile in the local community and drove an estimated uplift of 20 per cent new customers through our doors,” said Erinn Cracknell, spa cluster manager, Mandara Spa.