NEWS
National Spa Week 2017 signs two major sponsors
POSTED 27 Mar 2017 . BY Rebecca Barnes
National Spa Week 2017, which will run from 30 October-5 November, has announced two major sponsors – Aromatherapy Associates and Groupon.

National Spa Week is the annual flagship PR and communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry.

It is the only UK event of its kind that unites the spa and salon industry to increase consumer awareness around the health benefits of regular treatments and spa attendance, while actively driving additional sales through participating outlets during a dedicated week of promotions, activities and offers.

Last year, more than 300 spas and salons joined forces to provide introductory offers on treatments, the target for 2017 is to get over 1000 UK spas and salons involved.

“The goal is to drive more people, into more spas, more often,” said Lisa Barden, UK Spa Association board member for National Spa Week. “However, the consumer PR and media campaign will only have real impact if all the UK spas and salons actively get involved.”

This year’s theme will once again be ‘Spa for everybody and mind’. The idea is to educate the public that going to a spa or salon shouldn’t be viewed as a one-off annual luxury, but a regular and essential investment in physical and emotional wellbeing, just like gym attendance.

‘’Throughout Europe and the world, entire families will choose to spend their free time together at a spa, and the UKSA sees no reason why we shouldn’t be educating the hard working people of this country to do the same,” Barden concluded.

The UKSA is driving the campaign and the website www.spaweek.co.uk behind the scenes - registration is free.

“We ran a follow-up survey across the 320 participating spas and salons in 2016 to find out how effective National Spa Week had been in driving an increase in sales,” said Charlie Thompson, chairman of the UKSA. “Over 40 per cent felt they saw additional client footfall and sales because of National Spa Week.

“Interestingly, those spas were also the ones that went over and above to promote their participation in the week in their local area using the ideas, materials and tools provided. This year, we will offering even more free materials, hints and tips so I would encourage all spas and salons to sign up now and start planning for October.”

Mandara Spa is just one spa that saw results from last years’ National Spa Week.

“2016 was the first year that Mandara Spa London took part in National Spa Week, and we found that the campaign helped raise our profile in the local community and drove an estimated uplift of 20 per cent new customers through our doors,” said Erinn Cracknell, spa cluster manager, Mandara Spa.


 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Business - National Spa Week 2017 signs two major sponsors ...
25 Apr 2018 Spa Business: uniting the world of wellness
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Mar 2017

National Spa Week 2017 signs two major sponsors
BY Rebecca Barnes

Charlie Thompson believes all UK spas would benefit from signing up to National Spa Week

Charlie Thompson believes all UK spas would benefit from signing up to National Spa Week

National Spa Week 2017, which will run from 30 October-5 November, has announced two major sponsors – Aromatherapy Associates and Groupon.

National Spa Week is the annual flagship PR and communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry.

It is the only UK event of its kind that unites the spa and salon industry to increase consumer awareness around the health benefits of regular treatments and spa attendance, while actively driving additional sales through participating outlets during a dedicated week of promotions, activities and offers.

Last year, more than 300 spas and salons joined forces to provide introductory offers on treatments, the target for 2017 is to get over 1000 UK spas and salons involved.

“The goal is to drive more people, into more spas, more often,” said Lisa Barden, UK Spa Association board member for National Spa Week. “However, the consumer PR and media campaign will only have real impact if all the UK spas and salons actively get involved.”

This year’s theme will once again be ‘Spa for everybody and mind’. The idea is to educate the public that going to a spa or salon shouldn’t be viewed as a one-off annual luxury, but a regular and essential investment in physical and emotional wellbeing, just like gym attendance.

‘’Throughout Europe and the world, entire families will choose to spend their free time together at a spa, and the UKSA sees no reason why we shouldn’t be educating the hard working people of this country to do the same,” Barden concluded.

The UKSA is driving the campaign and the website www.spaweek.co.uk behind the scenes - registration is free.

“We ran a follow-up survey across the 320 participating spas and salons in 2016 to find out how effective National Spa Week had been in driving an increase in sales,” said Charlie Thompson, chairman of the UKSA. “Over 40 per cent felt they saw additional client footfall and sales because of National Spa Week.

“Interestingly, those spas were also the ones that went over and above to promote their participation in the week in their local area using the ideas, materials and tools provided. This year, we will offering even more free materials, hints and tips so I would encourage all spas and salons to sign up now and start planning for October.”

Mandara Spa is just one spa that saw results from last years’ National Spa Week.

“2016 was the first year that Mandara Spa London took part in National Spa Week, and we found that the campaign helped raise our profile in the local community and drove an estimated uplift of 20 per cent new customers through our doors,” said Erinn Cracknell, spa cluster manager, Mandara Spa.





Connect with
Spa Business
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Greater Palm Springs CVB is first US destination to join WTA
Greater Palm Springs CVB is first US destination to join WTA   23 Apr 2018

The Greater Palm Springs Convention & Visitors Bureau has become the first marketing organisation in the US to join the newly formed Wellness Tourism .... more>>
Southeast Asian therapies to be highlighted at the upcoming Retreat Spa at The Sukhothai Shanghai
Southeast Asian therapies to be highlighted at the upcoming Retreat Spa at The Sukhothai Shanghai   23 Apr 2018

The Retreat spa at The Sukhothai Shanghai, a new lifestyle destination in Shanghai, is slated to open on 15 May 2018. With a contemporary .... more>>
Six Senses Fiji opens with nature-focused Spa Village
Six Senses Fiji opens with nature-focused Spa Village   23 Apr 2018

Six Senses’ newest resort in Fiji has opened with a Six Senses Spa designed as a contemporary interpretation of a traditional Fijian village. .... more>>
Movenpick’s 6,000sq m Dead Sea spa undergoes full renovation
Movenpick’s 6,000sq m Dead Sea spa undergoes full renovation   23 Apr 2018

Mövenpick Resort & Spa Dead Sea in Jordan has unveiled a comprehensive renovation to its 6,000sq m (64,583sq ft) Zara Spa, including a new dedicated .... more>>
Ritz-Carlton Nikko to have private onsen
Ritz-Carlton Nikko to have private onsen   16 Apr 2018

The Ritz-Carlton will open a location in Nikko, Japan in 2020, set amid a Unesco World Heritage site. Located two hours north of Tokyo, Nikko is an .... more>>
Company profile


Barr + Wray Ltd

Being able to create award-winning spas, offering a full interior design package and a technical ability to supply spa wet area solutions, offering flexible and cost-effective services unrestricted by geography or size.

View full profile>>

Catalogue gallery


Featured Supplier

Discover the future of skincare with ELEMIS’ NEW Pro-Collagen Overnight Matrix

Discover the future of skincare with ELEMIS’ NEW Pro-Collagen Overnight Matrix

Modern day living can take its toll on our skin, leaving many of us looking more stressed than ever. More>>




in this issue

• Boutique fitness boom fuelled by women
• Fusion opens zynk-designed London club
• The Principal opens organic wellness spa



Spa jobs




Assistant Massage Centre Manager
Salary: £Competitive – Plus Commission (part-time available)
Location: Surrey, UK
Company: The Massage Company™
Membership Sales Supervisor
Salary: £Competitive – Plus Commission (part-time available)
Location: Surrey, UK
Company: The Massage Company
Spa Therapist
Salary: £16,000 plus commission and bonuses
Location: Reddish, Stockport, UK
Company: Kingfisher Club
Diary dates
Powered by leisurediary.com




22-25 Apr 2018

Arabian Travel Market

Dubai International Convention and Exhibition Centre, Dubai, United Arab Emirates


24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia



Spa Business magazine 2018 issue 1
Spa Business
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Research: Wellness real estate
The Global Wellness Institute has released the first report on the growing wellness real estate market More>>
  Promotional feature: Oakworks
Dafne Berlanga, vice president of international business development of Oakworks, discusses the importance of sustainability More>>


Spa Business magazine 2017 issue 4

Spa Business
2017 issue 4

View issue contents
View turning pages
Download PDF
  Software: Social media
How software is helping spas drive new business through social media More>>
  Promotional feature: Barr + Wray
Making waves in spa design More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd