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Japanese ‘spa-amusement’ park draws in the crowds
10 Aug 2017 . BY Tom Walker
A spokesman for the Buppa tourist department said the city is discussing safety issues, such whether they could run hot water inside a roller coaster /
A spokesman for the Buppa tourist department said the city is discussing safety issues, such whether they could run hot water inside a roller coaster
A spa-themed amusement park, which first started as an internet campaign intended to promote the 2,000 onsens (or hot springs) in the Japanese city of Beppu, became a reality this month.

The existing Rakutenchi theme park in Beppu was “re-purposed” over a single weekend and renamed “Yu-Enchi” – a play on the words fun and spa – with a number of rides being transformed into having an onsen theme.

Riders on the park’s roller coaster were drenched in soapy foam before going out onto the track, a merry-go-round featuring bath tubs was introduced and a number of spa-themed group activities were organised around the park.

The park is a result of a tongue-in-cheek video – showing guests sitting in a roller coaster, waist deep in onsen water – launched by the mayor Beppu last year.

Mayor Yasuhiro Nagano promised to make the ‘spamusement park’ a reality if the video got one million views – which it did in the matter of days.

Beppu is famous for having more than 2,000 onsen – or hot springs – and the video was part of the mayor’s plans to promote the city as a wellness tourism destination.

Once the 1m view milestone had been hit, Nagano kept his promise and the city raised more than ¥33m ($US300,000) through crowdfunding alone in order to bring the park to life.

The park was opened for three days – from 29 July to 31 August – and attracted more than 12,000 visitors.

See the original video of the park below


The media attention created by the park and the viral campaign over the past year has seemingly worked, too.

In June, hotel giant InterContinentalGroup (IHG) announced that it would be opening its first ever onsen resort in Beppu in 2019.

The ANA InterContinental Beppu Resort & Spa will include a public onsen bath, spa and pool, and the 89 bedrooms will each feature their own private onsen with water from a local hot spring.
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PRODUCT NEWS
Japanese ‘spa-amusement’ park draws in the crowds
10 Aug 2017 . BY Tom Walker
The 'spamusement' park included a roller coaster filled with foam
A spa-themed amusement park, which first started as an internet campaign intended to promote the 2,000 onsens (or hot springs) in the Japanese city of Beppu, became a reality this month.

The existing Rakutenchi theme park in Beppu was “re-purposed” over a single weekend and renamed “Yu-Enchi” – a play on the words fun and spa – with a number of rides being transformed into having an onsen theme.

Riders on the park’s roller coaster were drenched in soapy foam before going out onto the track, a merry-go-round featuring bath tubs was introduced and a number of spa-themed group activities were organised around the park.

The park is a result of a tongue-in-cheek video – showing guests sitting in a roller coaster, waist deep in onsen water – launched by the mayor Beppu last year.

Mayor Yasuhiro Nagano promised to make the ‘spamusement park’ a reality if the video got one million views – which it did in the matter of days.

Beppu is famous for having more than 2,000 onsen – or hot springs – and the video was part of the mayor’s plans to promote the city as a wellness tourism destination.

Once the 1m view milestone had been hit, Nagano kept his promise and the city raised more than ¥33m ($US300,000) through crowdfunding alone in order to bring the park to life.

The park was opened for three days – from 29 July to 31 August – and attracted more than 12,000 visitors.

See the original video of the park below


The media attention created by the park and the viral campaign over the past year has seemingly worked, too.

In June, hotel giant InterContinentalGroup (IHG) announced that it would be opening its first ever onsen resort in Beppu in 2019.

The ANA InterContinental Beppu Resort & Spa will include a public onsen bath, spa and pool, and the 89 bedrooms will each feature their own private onsen with water from a local hot spring.
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PRODUCT NEWS
Elemis’ first standalone store to open in London’s Covent Garden
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
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COMPANY PROFILES
Vinésime

Vinésime is a skincare brand that creates its own active ingredients from selected vineyards in the [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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