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PRODUCT NEWS
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| Lux Hotels enters Mediterranean with Bodrum spa resort |
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| 05 Sep 2017 . BY Tom Walker |
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| The opening is part of a global expansion strategy for Lux* |
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Lux Hotels has opened the doors to its latest property in the Turkish resort town of Bodrum – marking the group’s entry to the Mediterranean market.
Heralded as a “major step” in Lux’s global expansion programme – which includes new locations in the Maldives, Reunion Island and China – the Bodrum resort has 91 bedrooms and 19 private residences, a private beach house and its own yacht port.
There is also a Me Wellness Centre, housing a spa with five treatment rooms.
The spa utilises aromatherapy for its results-focused treatments, which combine detoxification, bodywork and rejuvenation.
As part of a holistic approach to wellness, spa guests are able to take part in a wide range of fitness and mindfulness activities, such as indoor and outdoor yoga sessions.
A healthy-eating menu has also been designed to complement the personalised wellness experiences.
The opening is part of a global expansion strategy for Lux. The company is also opening a second location on Reunion Island in 2018, set within a World Heritage site.
Designed in eight hectares of tropical gardens, Lux Sud Sauvage will be a short walk from La Fournaise volcano, and will include 82 private villas along with a five-star spa and wellness centre designed to help guests tune in to nature.
The Lux Me spa will also offer in-room massage options, along with nature walks, cycling, jogging and ‘wellness safaris,’ which feature outdoor yoga sessions.
And Lux is adding a second Maldives location in North Male Atoll, with contemporary one- two- and three-bedroom residences spread out across the island that feature rooftop lounges, outdoor decks, private gardens and private pools.
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