NEWS
Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel
POSTED 08 Nov 2017 . BY Jane Kitchen
The wellness travel market will continue the dramatic change seen over the last decade, according to Stella Photi, founder of Wellbeing Escapes.

Photi spoke at the Wellness Travel Symposium – organised by the Global Wellness Institute and held as part of the World Travel Market in London this week.

She shared her insights into consumer behaviour and interests gained from working directly with her large base of wellness travel consumers.

Photi said that when she first started her business 12 years ago, much of the focus in wellness travel was about looking good on the outside. “We didn’t hear a lot about stress – stress was worn in those days as a badge of honour,” she said. “Today, that has changed so much – 50 per cent of the people who call us openly admit to suffering from huge levels of stress and burnout.”

Photi, whose London-based agency was named ‘Best Specialist Tour Operator’ by The Telegraph, said customers today are looking for a place that they can rest and find themselves again – and sleep.

“We have a market obsessed with wellness or wellbeing, and people are really feeling that they want a slice of it,” said Photi.

Emotional healing is also very important in wellness travel, said Photi, whose company markets a series of holidays under a section called ‘Heartbreak Healers’ – consistently one of the most popular sections of the website.

“It’s a big area – people feel like they want to heal from traumatic events in their lives, and they’re looking for nurturing, caring environments,” said Photi. “Things like learning a new skill or meditation workshops are popular."

She added that retreats are becoming increasingly important – so much so that she has backed a new retreat business, Queen of Retreats. Retreats can often help guests make connections with others, an important component of wellbeing, and which people may be missing at large luxury hotels.

“People are looking to be in a small group environment, and connect with like-minded people,” Photi explained, adding that wellness holidays can be addictive. “People come back again and again – the repeat customer level is very high, and every time people come back, they add a bit more."
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Business - Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel...
19 Jul 2018 Spa Business: uniting the world of wellness
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

08 Nov 2017

Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel
BY Jane Kitchen

Photi spoke at the Wellness Travel Symposium, organised by the Global Wellness Institute, at the World Travel Market in London this week

Photi spoke at the Wellness Travel Symposium, organised by the Global Wellness Institute, at the World Travel Market in London this week
photo: Jane Kitchen

The wellness travel market will continue the dramatic change seen over the last decade, according to Stella Photi, founder of Wellbeing Escapes.

Photi spoke at the Wellness Travel Symposium – organised by the Global Wellness Institute and held as part of the World Travel Market in London this week.

She shared her insights into consumer behaviour and interests gained from working directly with her large base of wellness travel consumers.

Photi said that when she first started her business 12 years ago, much of the focus in wellness travel was about looking good on the outside. “We didn’t hear a lot about stress – stress was worn in those days as a badge of honour,” she said. “Today, that has changed so much – 50 per cent of the people who call us openly admit to suffering from huge levels of stress and burnout.”

Photi, whose London-based agency was named ‘Best Specialist Tour Operator’ by The Telegraph, said customers today are looking for a place that they can rest and find themselves again – and sleep.

“We have a market obsessed with wellness or wellbeing, and people are really feeling that they want a slice of it,” said Photi.

Emotional healing is also very important in wellness travel, said Photi, whose company markets a series of holidays under a section called ‘Heartbreak Healers’ – consistently one of the most popular sections of the website.

“It’s a big area – people feel like they want to heal from traumatic events in their lives, and they’re looking for nurturing, caring environments,” said Photi. “Things like learning a new skill or meditation workshops are popular."

She added that retreats are becoming increasingly important – so much so that she has backed a new retreat business, Queen of Retreats. Retreats can often help guests make connections with others, an important component of wellbeing, and which people may be missing at large luxury hotels.

“People are looking to be in a small group environment, and connect with like-minded people,” Photi explained, adding that wellness holidays can be addictive. “People come back again and again – the repeat customer level is very high, and every time people come back, they add a bit more."



Connect with
Spa Business
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Alex James named as spa director at The Langley
Alex James named as spa director at The Langley   18 Jul 2018

Industry veteran Alex James has been appointed to the role of spa director at The Langley Hotel & Spa in Buckinghamshire, England. James joins The .... more>>
Priedlhof Hotel & Spa debuts Dream Well Suite
Priedlhof Hotel & Spa debuts Dream Well Suite   18 Jul 2018

The Priedlhof Hotel and Spa in South Tyrol, Austria, has unveiled a Dream Well Suite, which has won this year’s Innovation Award at the European .... more>>
Bonnie Baker named board president of GSN
Bonnie Baker named board president of GSN   18 Jul 2018

The nonprofit trade association Green Spa Network has named new leadership positions to its board of directors. Bonnie Baker, cofounder of Satteva .... more>>
Hellenic philosophy, Chinese medicine inspire Greece’s Euphoria Retreat
Hellenic philosophy, Chinese medicine inspire Greece’s Euphoria Retreat   17 Jul 2018

A new holistic wellness destination with a dramatic four-storey spa has opened in the Greek Byzantine town of Mystras. The Euphoria Retreat .... more>>
Napa Valley’s Carneros Spa undergoes US$3.5m spa renovation
Napa Valley’s Carneros Spa undergoes US$3.5m spa renovation   17 Jul 2018

Carneros Resort and Spa in Napa Valley, California, has transformed the 5,919sq foot spa after a US$3.5m (€3m, £2.7m) renovation. Designed by .... more>>
Company profile


THALION Laboratories

For more than 25 years, THALION Laboratories has developed its unique expertise of being a harvester-producer. The family-owned company is managed by CEO André Prigent, known for his knowledge in the beauty and professional cosmetics sector.

View full profile>>

Catalogue gallery


Featured Supplier

Living Earth Crafts launch Club Chair LE™

Living Earth Crafts launch Club Chair LE™

The Club Chair LE™, a compact treatment chair with retractable pedi tub from Living Earth Crafts, is the industry’s most compact luxury mani/pedi chair. More>>




in this issue

• 'Action needed' on £21bn leisure plan
• PureGym acquires London's Soho Gyms
• Travelodege launches 'budget chic' brand



Spa jobs




Spa Therapist
Salary: Competitive Salary & Benefits
Location: Longford, UK
Company: Sofitel London Heathrow
Lifestyle Medicine and Health Gym Manager
Salary: Competitive Salary & Benefits
Location: Oxford, UK
Company: Viavi:Be
Spa Therapist
Salary: Circa £20,000 plus benefits scheme
Location: Buckinghamshire, UK
Company: The Langley Spa
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


29-31 Jul 2018

Cosmoprof North America Las Vegas

Mandalay Bay Convention Center, Las Vegas, United States



Spa Business magazine 2018 issue 2
Spa Business
2018 issue 2

View issue contents
View on turning pages
Download PDF
  Editor’s letter: Let’s take the lead
Liz Terry shares her thoughts More>>
  Everyone’s talking about: Loneliness
How can spas help with loneliness? More>>


Spa Business magazine 2018 issue 1

Spa Business
2018 issue 1

View issue contents
View turning pages
Download PDF
  Editor’s letter: Healthy celebrations
Liz Terry shares her thoughts More>>
  On the cover: Nicolas Ronco
On sleep, Cities and franchising Yelospa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd