NEWS
Russian Spa Congress shows market potential
POSTED 09 Nov 2017 . BY Lisa Starr
Last week, almost 250 spa professionals gathered in the Caucasus thermal springs region of Russia for the 4th annual Spa & Wellness International Congress, or SWIC.

Organised by the Spa & Wellness International Council, headed by Elena Bogacheva, the congress presents a wide variety of speakers and topics for the Russian and Russian-speaking spa world.

The event served as the test for the soon-to-open Green Resort Hotel & Spa, perched on the hill above the river in Kislovodsk, one of four thermal cities in this part of Russia. The hotel is a well-designed and modern space that features a large spa and pool complex on the ground floor, overlooking a rose garden.

This year, 56 speakers made presentations over three days, covering topics including staff management, wellness tourism, psychology in spas and marketing.

According to the most recent Global Wellness Institute statistics, Russia ranks 8th in the world in the number of spas, with more than 3,000 locations, mostly in large cities, and is also 4th on the list of thermal spring areas, with over 800 establishments.

Because of visa and language issues, international tourism to Russia is flat, but domestic tourism is strong, with between 33-36 million annual travellers. According to the Russian Union of Travel Industry, domestic tourism is growing between 8 and 10 per cent a year.

The market is very interested in wellness tourism, and the Russian Ministry of Health reports that only 30 per cent of Russians have expressed satisfaction with foreign wellness visits, feeling that their home market provides a better experience.

The Russian Federation has a Strategy of Development of Tourism in place through the year 2020, in which they hope to improve the quality and competitiveness of their tourism products for both domestic and international visitors, indicating a growing opportunity in this region for spas and wellness-related businesses.

Some highlights from the myriad conference lectures included a presentation by Marion Schneider of Germany’s Toskana Therme on the economic effect of a therme, with her three current facilities providing a strong foundation for growth and tourism in their villages.

Gennady Bartukhin, president of the National Bath Federation, shared his organization's plans for a National Bath Museum in Moscow, and Gayane Suriakhina, director of La Salute Fitness Club & Spa, gave a detailed presentation on the best metrics to create revenue in a club spa.

Neurobiologist Dr Claudia Aguirre shared her findings on skin and beauty synergies with the brain, and local marketing guru Roman Tarasenko gave an SRO gallery ideas and examples for current successful marketing strategies.

A small expo with global and local brand and equipment sponsors including Thalgo, Comfort Zone, Sundari and Iyashi Dome was available for attendees to browse the latest in offerings from these companies, while demonstrations and spa treatments were available in the spa for further experience and participation throughout the conference.

The fourth day of the congress offered tours of local sanatoriums and some other cultural activities, and the evening culminated with the Perfect Spa Awards and Gala Dinner, which honoured local Russian spas across a variety of categories.





 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Business - Russian Spa Congress shows market potential...
19 Apr 2018 Spa Business: uniting the world of wellness
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

09 Nov 2017

Russian Spa Congress shows market potential
BY Lisa Starr

The congress presents a wide variety of speakers and topics for the Russian and Russian-speaking spa world

The congress presents a wide variety of speakers and topics for the Russian and Russian-speaking spa world
photo: Elena Bogacheva

Last week, almost 250 spa professionals gathered in the Caucasus thermal springs region of Russia for the 4th annual Spa & Wellness International Congress, or SWIC.

Organised by the Spa & Wellness International Council, headed by Elena Bogacheva, the congress presents a wide variety of speakers and topics for the Russian and Russian-speaking spa world.

The event served as the test for the soon-to-open Green Resort Hotel & Spa, perched on the hill above the river in Kislovodsk, one of four thermal cities in this part of Russia. The hotel is a well-designed and modern space that features a large spa and pool complex on the ground floor, overlooking a rose garden.

This year, 56 speakers made presentations over three days, covering topics including staff management, wellness tourism, psychology in spas and marketing.

According to the most recent Global Wellness Institute statistics, Russia ranks 8th in the world in the number of spas, with more than 3,000 locations, mostly in large cities, and is also 4th on the list of thermal spring areas, with over 800 establishments.

Because of visa and language issues, international tourism to Russia is flat, but domestic tourism is strong, with between 33-36 million annual travellers. According to the Russian Union of Travel Industry, domestic tourism is growing between 8 and 10 per cent a year.

The market is very interested in wellness tourism, and the Russian Ministry of Health reports that only 30 per cent of Russians have expressed satisfaction with foreign wellness visits, feeling that their home market provides a better experience.

The Russian Federation has a Strategy of Development of Tourism in place through the year 2020, in which they hope to improve the quality and competitiveness of their tourism products for both domestic and international visitors, indicating a growing opportunity in this region for spas and wellness-related businesses.

Some highlights from the myriad conference lectures included a presentation by Marion Schneider of Germany’s Toskana Therme on the economic effect of a therme, with her three current facilities providing a strong foundation for growth and tourism in their villages.

Gennady Bartukhin, president of the National Bath Federation, shared his organization's plans for a National Bath Museum in Moscow, and Gayane Suriakhina, director of La Salute Fitness Club & Spa, gave a detailed presentation on the best metrics to create revenue in a club spa.

Neurobiologist Dr Claudia Aguirre shared her findings on skin and beauty synergies with the brain, and local marketing guru Roman Tarasenko gave an SRO gallery ideas and examples for current successful marketing strategies.

A small expo with global and local brand and equipment sponsors including Thalgo, Comfort Zone, Sundari and Iyashi Dome was available for attendees to browse the latest in offerings from these companies, while demonstrations and spa treatments were available in the spa for further experience and participation throughout the conference.

The fourth day of the congress offered tours of local sanatoriums and some other cultural activities, and the evening culminated with the Perfect Spa Awards and Gala Dinner, which honoured local Russian spas across a variety of categories.








Connect with
Spa Business
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Black Diamond Award finalists hail from five countries
Black Diamond Award finalists hail from five countries   19 Apr 2018

The finalists for this year’s Black Diamond Award, which honours the best spa manager of the year in Europe, have been announced. Finalists hail .... more>>
Crete’s Nana Princess to include 1,500sq m spa
Crete’s Nana Princess to include 1,500sq m spa   19 Apr 2018

A new resort on the Greek island of Crete is set to open in May, with a €3m spa designed and developed by Alessandro Dolci. The Nana Princess, .... more>>
Italy’s Chia Laguna launches ‘Mini Mindfulness’ children’s activities
Italy’s Chia Laguna launches ‘Mini Mindfulness’ children’s activities   19 Apr 2018

Chia Laguna, Italian Hospitality Collection’s five-star family resort in Sardinia, has unveiled a series of ‘Mini Mindfulness’ children’s activities .... more>>
ISPA to Present Visionary Award in memory of Lori Hutchinson
ISPA to Present Visionary Award in memory of Lori Hutchinson   19 Apr 2018

The International SPA Association (ISPA) will present the 2018 ISPA Visionary Award in memory of Lori Hutchinson at the 28th annual ISPA Conference & .... more>>
Sweden’s boutique hotel The Lamp to add design-focused spa
Sweden’s boutique hotel The Lamp to add design-focused spa   19 Apr 2018

The boutique Lamp Hotel in Norrkoping, Sweden, is adding a 1,200sq m (12,917sq ft) design-focused spa with eight treatment rooms. Designed by Eric .... more>>
Company profile


Sparcstudio Design Consultants

Sparcstudio creates beautiful, award-winning spa and wellness facilities and hotels for discerning owners, operators and spa guests.

View full profile>>

Catalogue gallery


Featured Supplier

Discover the future of skincare with ELEMIS’ NEW Pro-Collagen Overnight Matrix

Discover the future of skincare with ELEMIS’ NEW Pro-Collagen Overnight Matrix

Modern day living can take its toll on our skin, leaving many of us looking more stressed than ever. More>>




in this issue

• Boutique fitness boom fuelled by women
• Fusion opens zynk-designed London club
• The Principal opens organic wellness spa



Spa jobs




Assistant Sales and Spa Manager
Salary: up to £24,1000
Location: Egham, UK
Company: Achieve Lifestyle
Assistant Massage Centre Manager
Salary: £Competitive – Plus Commission (part-time available)
Location: Surrey, UK
Company: The Massage Company™
Membership Sales Supervisor
Salary: £Competitive – Plus Commission (part-time available)
Location: Surrey, UK
Company: The Massage Company
Diary dates
Powered by leisurediary.com




17-20 Apr 2018

HOTEC Middle East

The Ritz-Carlton Abu Dhabi, Grand Canal, Abu Dhabi, United Arab Emirates


18-20 Apr 2018

World Travel Market Africa

Cape Town International Convention Centre, Cape Town, South Africa



Spa Business magazine 2018 issue 1
Spa Business
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Ask an Expert: Sexual assault
What can spas do to protect themselves from sexual assault? More>>
  Spa tourism: Soaking in the scenery
Colorado’s Historic Hot Springs Loop More>>


Spa Business magazine 2017 issue 4

Spa Business
2017 issue 4

View issue contents
View turning pages
Download PDF
  Promotional feature: Book4time
Turn cancellations from headache into revenue More>>
  GWS: Reaching for the moon
Highlights from the Global Wellness Summit in Palm Beach, Florida More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd