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F45 opens London office to help drive European expansion
16 Aug 2018 . BY Tom Walker
Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.
Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.
The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.
Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.
He added that the UK is seen by the company as a particularly strong market.
“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.
"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.
"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."
In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.
F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.
F45 has set a target of a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020
British spa and skincare giant Elemis is making a grand entrance into London's retail scene,
handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch
Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter
Kater – onto the company’s music streaming service, The Stream.
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments".
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland
Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join
their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a
strategic collaboration with Satteva Wellness Group, marking its foray into the Latin
American market.
Global wellness music provider Myndstream has released the second episode of its new
educational content series Mastermynds, in partnership with Universal Companies.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
F45 opens London office to help drive European expansion
16 Aug 2018 . BY Tom Walker
F45 has set a target of a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020
Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.
Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.
The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.
Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.
He added that the UK is seen by the company as a particularly strong market.
“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.
"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.
"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."
In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.
F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.
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British spa and skincare giant Elemis is making a grand entrance into London's retail scene,
handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch
Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter
Kater – onto the company’s music streaming service, The Stream.
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments".
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland
Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join
their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a
strategic collaboration with Satteva Wellness Group, marking its foray into the Latin
American market.
Global wellness music provider Myndstream has released the second episode of its new
educational content series Mastermynds, in partnership with Universal Companies.
