Spa Business - Irene and Rocco Forte to discuss intergenerational collaboration at GWS...
26 Jun 2019 Spa Business: uniting the world of wellness
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

06 Sep 2018

Irene and Rocco Forte to discuss intergenerational collaboration at GWS
BY Jane Kitchen

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels

International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.




Connect with
Spa Business
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
GOCO Hospitality to create advanced medical wellness destination in Kazakhstan
GOCO Hospitality to create advanced medical wellness destination in Kazakhstan   25 Jun 2019

International wellness consultancy, development and management firm GOCO Hospitality is working on a wellness resort in a heritage property in .... more>>
Glamping resort Shinta Mani Wild opens luxury spa
Glamping resort Shinta Mani Wild opens luxury spa   25 Jun 2019

Bensley Collection - Shinta Mani Wild, a luxury glamping resort in Cambodia, has opened a new spa which fuses alfresco riverside treatments with .... more>>
Okura Tokyo to bring Annayake brand to Japan with new 27th floor spa
Okura Tokyo to bring Annayake brand to Japan with new 27th floor spa   23 Jun 2019

Hotel Okura Tokyo Co., Ltd. has announced that The Okura Tokyo, due to open on 12 September 2019, will offer the Okura Fitness & Spa Annayake beauty .... more>>
Lotte New York Palace to be home to first American ila Spa
 Lotte New York Palace to be home to first American ila Spa   21 Jun 2019

Lotte New York Palace has partnered with luxury, organic-grown skincare and lifestyle brand ila to open its first branded spa in the US. The .... more>>
Wellness Tourism Association introduces new "WTA Annual Award"
 Wellness Tourism Association introduces new   21 Jun 2019

There was business as well as wellness on the agenda as the Wellness Tourism Association (WTA) held its second annual membership meeting at Canyon .... more>>
Company profile


Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan.

View full profile>>

Catalogue gallery


Featured Supplier

Crown overhaul changing rooms at Saunton Sands spa

Crown overhaul changing rooms at Saunton Sands spa

Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. More>>




in this issue

• Prince Harry backs 'Made by Sport'
• Could an incentive of £1.60 get people active?
• Serpentine Pavilion opens to the public



Spa jobs




Spa Therapists
Salary: Competitive salary plus benefits
Location: Fawkham, UK
Company: Brandshatch Place Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Fawsley, Daventry, UK
Company: Brandshatch Place Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: St Helier, Jersey
Company: Grand Jersey Hotel and Spa
Diary dates
Powered by leisurediary.com




25-27 Jun 2019

BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel, New Forest, United Kingdom


26-27 Jun 2019

Major Events International Summit

Villa Park, Birmingham, United Kingdom



Spa Business magazine 2019 issue 2
Spa Business
2019 issue 2

View issue contents
View on turning pages
Download PDF
  Interview: Dale Hipsh
The senior VP of hotels at Hard Rock International tells Katie Barnes why its music-centric spa menu is striking the right chord with consumers and the media More>>
  Research: Finishing touch
The benefits of face massage rollers have been given scientific backing from researchers in Japan More>>


Spa Business magazine 2019 issue 1

Spa Business
2019 issue 1

View issue contents
View turning pages
Download PDF
  Promotional feature: The Wellness
Noha Khalil of The Wellness discusses how gym and spa elements are increasingly coming together through design to deliver outstanding fitness concepts More>>
  Wellness: Chill out
Is going sub-zero the next big thing? Kath Hudson takes a closer look at the benefits of cryotherapy More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd
Jobs . News . Products . Magazine
NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
POSTED 06 Sep 2018 . BY Jane Kitchen
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

RELATED STORIES
Panel asks: What makes an effective spa leader?


Leading and empowering teams is a complex effort, but effective communication, flexibility, trust and simply showing up are some of the most important aspects, according to a panel of spa leaders at the World Spa & Wellness Conference in London.
FEATURE: CLAD people: Irene Forte


Rocco Forte’s daughter says simplicity is the secret behind her new spa concept
MORE NEWS
GOCO Hospitality to create advanced medical wellness destination in Kazakhstan
International wellness consultancy, development and management firm GOCO Hospitality is working on a wellness resort in a heritage property in Kazakhstan that was once one of the most advanced sanatoriums during the Soviet era.
Glamping resort Shinta Mani Wild opens luxury spa
Bensley Collection - Shinta Mani Wild, a luxury glamping resort in Cambodia, has opened a new spa which fuses alfresco riverside treatments with ancient Khmer practices and products made from natural, foraged ingredients.
Okura Tokyo to bring Annayake brand to Japan with new 27th floor spa
Hotel Okura Tokyo Co., Ltd. has announced that The Okura Tokyo, due to open on 12 September 2019, will offer the Okura Fitness & Spa Annayake beauty and wellness facility.
Lotte New York Palace to be home to first American ila Spa
Lotte New York Palace has partnered with luxury, organic-grown skincare and lifestyle brand ila to open its first branded spa in the US.
Wellness Tourism Association introduces new "WTA Annual Award"
There was business as well as wellness on the agenda as the Wellness Tourism Association (WTA) held its second annual membership meeting at Canyon Ranch in Tucson, Arizona, US, from 29-30 May. One priority? The introduction of the WTA Annual Award (WTAAA).
Troon Pacific unveils US$34m wellness mansion in San Francisco
California-based real estate group Troon Pacific has completed “Residence 2646” a US$34m (€30.1m, £26.7m) wellness-orientated mansion in San Francisco.
+ More news   
 
COMPANY PROFILE
Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan. [more...]
+ More profiles  
FEATURED SUPPLIER

The benefits of Rasul to the spa offering
Over the past few years, Spa Vision has built up both its expertise and offering of non-therapist spa treatments, particularly Rasul. [more...]
CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

06-07 Jul 2019

In Your Element Festival

Monte-Carlo, Monaco
08 Jul 2019

Salon Life Beauty Convention

ILEC Conference Centre, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS