NEWS
Lithuania’s Spa Hotel Esé invites millennials to tell their own story
POSTED 18 Apr 2019 . BY Jane Kitchen
This is no ordinary hotel, but a true Insta-hotel
– Egle Ruksenaite, owner and founder of The E77 Company
International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.

The Spa Hotel Esé – pronounced ‘essay’ – will be located in the spa town of Birštonas, surrounded by pine forests and the winding loops of the Nemunas River. The town is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa.

The hotel was previously the Hotel Sonata, which was closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77, who created the spa concept, marketing strategy, new logo, brand book, spa menu, and restaurant menu.

“This is no ordinary hotel, but a true Insta-hotel,” said Egle Ruksenaite, owner and founder of The E77 Company. “The very first hotel designed for millennials in the Baltic States, it will serve as a point of art – no boring plain walls here.”

The Hotel Esé has been created for millennial families, single millennials and couples, with separate hotel wings for adults-only and for families with children, and will include 40 apartments with kitchenettes.

Automated self-service check-in and check-out for the hotel, electronic entrance to the spa, and smart door locks all cater for a millennial mindset. Guests may check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

The spa will include four treatment rooms, as well as an indoor pool with sauna and children’s pool. A restaurant will include a healthy food menu, and rooms are divided into different themes that guests can select.

“All visitors will have no choice but to take funny or very romantic, or simply inspiring photos and publish them on Instagram with their own story, or their own ‘Essay’, because this hotel will be all about unique stories,” said Ruksenaite.

Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77
Rooms will have different themes that customers can choose from; this one is 'adventure'
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Business - Lithuania’s Spa Hotel Esé invites millennials to tell their own story...
22 May 2019 Spa Business: uniting the world of wellness
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

18 Apr 2019

Lithuania’s Spa Hotel Esé invites millennials to tell their own story
BY Jane Kitchen

The spa town of Birštonas is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa

The spa town of Birštonas is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa

International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.

The Spa Hotel Esé – pronounced ‘essay’ – will be located in the spa town of Birštonas, surrounded by pine forests and the winding loops of the Nemunas River. The town is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa.

The hotel was previously the Hotel Sonata, which was closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77, who created the spa concept, marketing strategy, new logo, brand book, spa menu, and restaurant menu.

“This is no ordinary hotel, but a true Insta-hotel,” said Egle Ruksenaite, owner and founder of The E77 Company. “The very first hotel designed for millennials in the Baltic States, it will serve as a point of art – no boring plain walls here.”

The Hotel Esé has been created for millennial families, single millennials and couples, with separate hotel wings for adults-only and for families with children, and will include 40 apartments with kitchenettes.

Automated self-service check-in and check-out for the hotel, electronic entrance to the spa, and smart door locks all cater for a millennial mindset. Guests may check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

The spa will include four treatment rooms, as well as an indoor pool with sauna and children’s pool. A restaurant will include a healthy food menu, and rooms are divided into different themes that guests can select.

“All visitors will have no choice but to take funny or very romantic, or simply inspiring photos and publish them on Instagram with their own story, or their own ‘Essay’, because this hotel will be all about unique stories,” said Ruksenaite.




Connect with
Spa Business
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Kempinski Hotels takes inspiration from Hemingway for Cuban resort
Kempinski Hotels takes inspiration from Hemingway for Cuban resort   21 May 2019

Kempinski Hotels and Grupo de Turismo Gaviota SA have signed a management contract for Cayo Guillermo Resort Kempinski, the first five-star luxury .... more>>
Four Seasons opens second hotel in India
Four Seasons opens second hotel in India   20 May 2019

The Four Seasons Hotel Bengaluru at Embassy One has opened in India, featuring an 11-treatment-room Infuse Spa designed by Yabu Pushelberg. The .... more>>
CBG Architects complete set of wellness villas in Australia’s spa country
CBG Architects complete set of wellness villas in Australia’s spa country   20 May 2019

Design practice CBG Architects have completed the Hepburn Springs Escape Villas – a set of fourteen short-stay pods in Daylesford, Australia. .... more>>
Revealed: Foster + Partners' major hotel project with LVMH
Revealed: Foster + Partners' major hotel project with LVMH   20 May 2019

Details have emerged of Foster + Partners' proposed London hotel project with French luxury conglomerate, LVMH. According to documents recently .... more>>
UK’s The Massage Company expands into India, with plans for 50 franchise locations
UK’s The Massage Company expands into India, with plans for 50 franchise locations   20 May 2019

UK-based The Massage Company (TMC) has signed a deal with FranGlobal, Asia’s largest franchise reseller, to open 50 massage centres across India, .... more>>
Company profile


Pure Massage Spa Training Method®

Since 2002, Pure Massage has been dedicated solely to research and training in massage, its techniques and benefits.

View full profile>>

Catalogue gallery


Featured Supplier

Can your spa uniforms take the heat?

Can your spa uniforms take the heat?

Combining comfort and style is never easy, but when it comes to the demands of life as a spa therapist in a hot climate can your spa uniforms take the heat? More>>




in this issue

• Leeds: first to lower childhood obesity
• PayAsUGym rebrands as Hussle
• Construction set to begin on Scottish tapestry attraction



Spa jobs




Spa Therapist
Salary: £24,000 - £25,500 pa
Location: London, UK
Company: No1 Lounges Ltd
Healthy Lifestyle Referral Specialist
Salary: £19,644.04
Location: Bristol, UK
Company: Circadian Leisure Trust
Spa Therapist
Salary: Competitive
Location: Straffan, County Kildare, Ireland
Company: The K Club
Diary dates
Powered by leisurediary.com




19-22 May 2019

SPATEC Spring North America

JW Marriott Turnberry Resort & Spa, Miami, United States


22 May 2019

Community Leisure UK Awards

Lowry Theatre, Salford, United Kingdom



Spa Business magazine 2019 issue 2
Spa Business
2019 issue 2

View issue contents
View on turning pages
Download PDF
  New Opening: Kalloni Spa at Parklane Limassol, Cyprus
Lauren Heath-Jones reports from Kalloni Spa at Marriott’s first property in Cyprus More>>
  Promotional feature: Comfort Zone
Skincare brand Comfort Zone has partnered with Wellness for Cancer to create a new programme of spa treatments for people touched by cancer. Barbara Gavazzoli tells us more More>>


Spa Business magazine 2019 issue 1

Spa Business
2019 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Marc Cohen
Dr Marc Cohen is launching an extreme bathing retreat and writing children’s books. He talks to Jane Kitchen More>>
  Software: Emerging trends
We explore upcoming spa tech trends More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd