SUPPLIER NEWS
Katherine Connolly on her plans for Anne Semonin
10 Nov 2017 . BY Lauren Heath-Jones
Katherine Connollky has recently joined Anne Semonin as the global director of Retail and Spa Operations
Katherine Connolly, newly appointed global director of Retail and Spa Operations at Anne Semonin, discusses her plans for the brand.

What attracted you to the Anne Semonin brand?

Anne Semonin has such a great heritage and really fabulous credentials. The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat the signs of ageing – it’s a remarkable brand, and one with huge integrity.

The brand has a wonderful team of people with a shared passion for the industry, extensive knowledge and a positive belief in working together to support colleagues, customers and business partners.

What is your role in the company?

Anne Semonin is an iconic and highly-respected brand, however the marketplace is very crowded, competitive and fast moving. We cannot afford to stand still, and always have to be looking to the future.

My role is to create a strategy to take things forward in a way that will create sustainable growth. We’ve been doing a lot of thinking, a lot of research, and have identified a number of exciting opportunities to grow the brand further.

What are your plans for the brands growth?

At the moment Anne Semonin is primarily a spa treatment brand, available in over 200 luxury outlets around the globe. It’s upmarket, niche and exclusive, all of which is positive. However, this means a huge number of potential customers are either unaware of it, or unlikely to have the opportunity of trying the products. In many ways it’s a well-kept secret! We want to give it more of a retail emphasis, add more of an experiential dimension, and increase the number of brand touchpoints.

In terms of style and image it is very much a ‘classic’ French brand, quite understated and restrained, definitely niche. We’ll be repositioning it, revamping the packaging, giving it more sensory values, making it more expressive. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.

What competitive advantage can Anne Semonin bring to spas around the world?

Our founder pioneered the spa concept with the creation of the first ‘beauty farm’ in the French Alps over 30 years ago. She also developed our signature facial massage technique still considered one the best facials by industry insiders. Not only are we proud of the heritage in treatments and products, we thrive in providing a truly personal client service tailor made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.

How would you describe the Anne Semonin consumer profile?

Our customers are 35-55 year old professional women. We’re aligning ourselves with confident and strong individuals, women who know what they want, who have a sure sense of style and a bit of attitude!

What are your plans to evolve the Anne Semonin spa offering?

Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers. We are enriching our treatment and product menus with innovative additions as the brand always has done. There is also an exciting retail concept in the works that Spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Business - Anne Semonin: Katherine Connolly on her plans for Anne Semonin
16 Jan 2018 Spa Business: uniting the world of wellness
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
Katherine Connolly on her plans for Anne Semonin

Supplier: Anne Semonin
More Anne Semonin details


Katherine Connolly on her plans for Anne Semonin

Katherine Connollky has recently joined Anne Semonin as the global director of Retail and Spa Operations
Katherine Connolly, newly appointed global director of Retail and Spa Operations at Anne Semonin, discusses her plans for the brand.

What attracted you to the Anne Semonin brand?

Anne Semonin has such a great heritage and really fabulous credentials. The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat the signs of ageing – it’s a remarkable brand, and one with huge integrity.

The brand has a wonderful team of people with a shared passion for the industry, extensive knowledge and a positive belief in working together to support colleagues, customers and business partners.

What is your role in the company?

Anne Semonin is an iconic and highly-respected brand, however the marketplace is very crowded, competitive and fast moving. We cannot afford to stand still, and always have to be looking to the future.

My role is to create a strategy to take things forward in a way that will create sustainable growth. We’ve been doing a lot of thinking, a lot of research, and have identified a number of exciting opportunities to grow the brand further.

What are your plans for the brands growth?

At the moment Anne Semonin is primarily a spa treatment brand, available in over 200 luxury outlets around the globe. It’s upmarket, niche and exclusive, all of which is positive. However, this means a huge number of potential customers are either unaware of it, or unlikely to have the opportunity of trying the products. In many ways it’s a well-kept secret! We want to give it more of a retail emphasis, add more of an experiential dimension, and increase the number of brand touchpoints.

In terms of style and image it is very much a ‘classic’ French brand, quite understated and restrained, definitely niche. We’ll be repositioning it, revamping the packaging, giving it more sensory values, making it more expressive. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.

What competitive advantage can Anne Semonin bring to spas around the world?

Our founder pioneered the spa concept with the creation of the first ‘beauty farm’ in the French Alps over 30 years ago. She also developed our signature facial massage technique still considered one the best facials by industry insiders. Not only are we proud of the heritage in treatments and products, we thrive in providing a truly personal client service tailor made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.

How would you describe the Anne Semonin consumer profile?

Our customers are 35-55 year old professional women. We’re aligning ourselves with confident and strong individuals, women who know what they want, who have a sure sense of style and a bit of attitude!

What are your plans to evolve the Anne Semonin spa offering?

Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers. We are enriching our treatment and product menus with innovative additions as the brand always has done. There is also an exciting retail concept in the works that Spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.



Product news
Elemis partners with Foreo for new skincare set   15 Jan 2018

Elemis partners with Foreo for new skincare set

Elemis has partnered with Swedish beauty company Foreo to launch a unique skincare system that combines Elemis' Biotec range and Foreo's Luna Play Face Cleanser.

Thalgo debuts exfoliator line   02 Jan 2018

Thalgo debuts exfoliator line

French marine skincare brand Thalgo has launched a line of exfoliators designed to target different skin types and skincare needs.

Margaret Dabbs launches Fabulous Legs collection   02 Jan 2018

Margaret Dabbs launches Fabulous Legs collection

Margaret Dabbs London has expanded its line of targeted hand and foot care products with the launch of a new leg care range.

Clarins to launch new additions to Hydro-Essentiel range   22 Dec 2017

Clarins to launch new additions to Hydro-Essentiel range

Clarins will expand its Hydra Essentiel range with the launch of two new products, the Hydra- Essentiel Moisturising Reviving Eye Mask and Moisture Replenishing Lip Balm.

ila expands product line with new apothecary range   31 Dec 2017

ila expands product line with new apothecary range

British organic skincare line ila has launched ila apothecary, a new retail line designed to provide remedies for modern life.

The O2Chair - a zero-gravity chair with a twist   30 Dec 2017

The O2Chair - a zero-gravity chair with a twist

The O2Chair, developed in France by inventor Jean-Louis Portales, is a zero-gravity chair with a twist.

F.C. Sturtevant launches Columbia Probiotics range   29 Dec 2017

F.C. Sturtevant launches Columbia Probiotics range

F.C. Sturtevant – an American skincare company in business since 1871 – has launched a new probiotic line for the spa industry.

Van De Sant launches sustainable furniture into spa market   27 Dec 2017

Van De Sant launches sustainable furniture into spa market

Dutch furniture design company Van De Sant has launched it’s environmentally friendly outdoor furniture into the hospitality and spa markets.

Company details

Anne Semonin

Our objective is to make Anne Semonin the international benchmark for a sophisticated clientele, ready to convert to a holistic approach to beauty.

Anne Semonin
Visit website

More Anne Semonin details



in this issue

• English clubs dominate football index
• Fiit to disrupt with £2.4m seed funding
• Mandarin Oriental plans Mayfair hotel



Spa jobs




Nail Technician
Salary: Competitive salary plus fantastic benefits
Location: Pennyhill Park, Bagshot, United Kingdom
Company: Pennyhill Park Hotel and Spa
Advanced Therapist
Salary: £21,000 plus fantastic benefits
Location: Pennyhill Park, Bagshot, United Kingdom
Company: Pennyhill Park Hotel and Spa
Spa Therapist
Salary: £19,500 plus fantastic benefits
Location: Pennyhill Park, Bagshot, United Kingdom
Company: Pennyhill Park Hotel and Spa
Spa Director
Salary: Competitive Salary & Benefits Package
Location: Venice, Italy
Company: GOCO Hospitality
Membership Sales Supervisor
Salary: £18,000 plus good commission structure and free massage
Location: Camberley, United Kingdom
Company: The Massage Company
Diary dates
Powered by leisurediary.com




16-18 Jan 2018

Visitor Attraction Expo

ExCel London Exhibition Centre, London, United Kingdom


16-18 Jan 2018

EAG International

ExCel London Exhibition Centre, London,




Spa Business magazine 2017 issue 4
Spa Business
2017 issue 4

View issue contents
View on turning pages
Download PDF
  Promotional feature: Book4time
Turn cancellations from headache into revenue More>>
  Top Team: Civana
Kevin Kelly and his team hope to transform wellness hospitality More>>


Spa Business magazine 2017 issue 3

Spa Business
2017 issue 3

View issue contents
View turning pages
Download PDF
  Research: Spa Retail
Contento Marketing's new survey on spa retail profitability and revenue More>>
  Promotional feature: Elemis
With its market-leading Pro-Collagen skincare products already a worldwide success, Elemis has further expanded its premium anti-ageing range with a potent new seaweed-based Marine Oil More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd