UGC Cinemas is relaunching its corporate sales drive with a makeover of its voucher range and a re-structure of prices. The new ticket voucher scheme was launched with a direct mail campaign targeting marketing and incentive companies. Jennifer Murphy, business to business manager at UGC Cinemas, says the new scheme has been meticulously planned: It provides businesses with the perfect way to reward staff, participate in on-pack promotions or incentivise their own customers.
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