Founded in 1993 by Farida Irani as a clinic of
natural therapies this background underpins
the cutting-edge clinical research and
development of the Subtle Energies brand.
Main products and services
Subtle Energies creates results-based aromatherapy,
natural skincare and wellness solutions
founded on authentic ayurveda principles.
The range addresses multiple skin and body
concerns, while delivering high performance
results empowering one’s physical, mental and
Subtle Energies’ Spa Concept provides
treatment programmes which combine ancient
sciences with holistic, modern techniques.
All products are made in Australia following
European standards of natural skincare, to
create safe, ethical and effective products.
The range has been certified by Cruelty Free
International and does not contain parabens,
mineral oils, silicones or artificial fragrances.
Additional products and services
The company offers a private label service
for select clients using a range of rare
ingredients to offer creations with specific
intent and profound impact.
Subtle Energies’ brand expertise is built
on its education and practitioner-based origins and treatments are created using the
protocols of the Australian government-accredited
Diploma in Ayurveda Aromatherapy.
Subtle Energies offers a bespoke service
to its partners, encompassing primary,
complimentary and retail-only offerings. It
collaborates closely to provide intensive
treatment and retail training programmes, in
addition to marketing support.
Farida Irani is regarded as a pioneer in
ayurveda aromatherapy with more than 20
years’ clinical experience.
Subtle Energies has a history as a
master blender in creating formulations that
are different from traditional ayurveda oil
decoctions and unlike western aromatherapy.
This background, coupled with the
company’s education and practitioner
qualifications, equips Subtle Energies with
the ability to create powerful blends and
forward-thinking treatments, delivering
authentic results-based holistic experiences.
How many spas do you supply?
80 Spas including private label partners.
Jiva Spas by Taj Hotels, Resorts and Palaces;
Six Senses; Gwinganna Lifestyle Retreat; and The Peninsula Hotels; Lanserhof; Mandarin
We will launch new journeys and
programme-based treatments, designed
for both wellness destinations and urban
environments and will enhance them with
new prescription kits, which incorporate
the clinical aspects of the product range to specifically address targeted concerns.
Farida Irani, founder; Nick Irani, director of
operations and brand development.
What the clients say
“In 2003, after reading Farida’s book on
ayurveda aromatherapy, I was so impressed we
collaborated to design signature spa blends.
These are the best oils I’ve ever worked with
and we’re proud to have Subtle Energies
across our spas.”
Anna Bjurstam, vice president, spas, Six Senses
“Subtle Energies has worked with us to create a
bespoke range of essential oil massage blends.
Each has been perfectly blended to create a
sense of wellbeing for guests.”
Bina Patel, vice president, spa operations, Taj Hotels, Resorts and Palaces