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Spa Business - Subtle Energies
19 Sep 2018 Spa Business: uniting the world of wellness
 
 
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Company profile
Subtle Energies
Address:
80 Coonara Ave
West Pennant Hills
NSW 2125
Australia
Website: www.subtleenergies.com.au
Twitter: @subtle_energies
Facebook: facebook.com/subtleenergies.com.au
 

Founder Farida Irani


Background
Founded in 1993 by Farida Irani as a clinic of natural therapies this background underpins the cutting-edge clinical research and development of the Subtle Energies brand.

Main products and services
Subtle Energies creates results-based aromatherapy, natural skincare and wellness solutions founded on authentic ayurveda principles.
The range addresses multiple skin and body concerns, while delivering high performance results empowering one’s physical, mental and emotional wellbeing.
Subtle Energies’ Spa Concept provides treatment programmes which combine ancient sciences with holistic, modern techniques. All products are made in Australia following European standards of natural skincare, to create safe, ethical and effective products. The range has been certified by Cruelty Free International and does not contain parabens, mineral oils, silicones or artificial fragrances.

Additional products and services
The company offers a private label service for select clients using a range of rare ingredients to offer creations with specific intent and profound impact.
Subtle Energies’ brand expertise is built on its education and practitioner-based origins and treatments are created using the protocols of the Australian government-accredited Diploma in Ayurveda Aromatherapy.
Subtle Energies offers a bespoke service to its partners, encompassing primary, complimentary and retail-only offerings. It collaborates closely to provide intensive treatment and retail training programmes, in addition to marketing support.

USPs
Farida Irani is regarded as a pioneer in ayurveda aromatherapy with more than 20 years’ clinical experience.
Subtle Energies has a history as a master blender in creating formulations that are different from traditional ayurveda oil decoctions and unlike western aromatherapy.
This background, coupled with the company’s education and practitioner qualifications, equips Subtle Energies with the ability to create powerful blends and forward-thinking treatments, delivering authentic results-based holistic experiences.

How many spas do you supply?
80 Spas including private label partners.

Top clients
Jiva Spas by Taj Hotels, Resorts and Palaces; Six Senses; Gwinganna Lifestyle Retreat; and The Peninsula Hotels; Lanserhof; Mandarin Oriental Tokyo

Future plans
We will launch new journeys and programme-based treatments, designed for both wellness destinations and urban environments and will enhance them with new prescription kits, which incorporate the clinical aspects of the product range to specifically address targeted concerns.

Who’s who?
Farida Irani, founder; Nick Irani, director of operations and brand development.

What the clients say
“In 2003, after reading Farida’s book on ayurveda aromatherapy, I was so impressed we collaborated to design signature spa blends. These are the best oils I’ve ever worked with and we’re proud to have Subtle Energies across our spas.”
Anna Bjurstam, vice president, spas, Six Senses

“Subtle Energies has worked with us to create a bespoke range of essential oil massage blends. Each has been perfectly blended to create a sense of wellbeing for guests.”
Bina Patel, vice president, spa operations, Taj Hotels, Resorts and Palaces

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