The hotel chain Premier Lodge, has launched the second phase of its comparative advertising campaign, which attacks the high prices of three star hotel brands. The first phase was launched in July and targeted Posthouse. The second phase targets the Holiday Inn group and compares its facilities and prices with those of Premier Lodge and focuses on value for money. Targeting business and leisure travellers, the campaign will appear in national newspapers and consumer magazines with the strapline 'Spend the night, not a fortune.' We have employed a tactic which has been successfully implemented in other industries, but which has never been seen in the hotel industry, said Nick Read, Premier Lodge's brand director.
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