UGC Cinemas is to sponsor the Edinburgh International Film Festival for the first time later this month. Taking place from 12-26 August, the festival will see the British and international film industries meet in the Scottish capital for more than 60 film screenings. The Edinburgh UGC will be the home of the booking office for tickets to festival events and will also sponsor the Rosebud section - acting as a showcase for first and second-time directors. UGC commercial director, Mike Thomson, says the association shows UGC's support for 'pioneering cinema'.
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