CLAD people
Ian Schrager

Founder Ian Schrager Company

Ian Schrager’s latest hotel has opened in New York’s Bowery neighbourhood, in a building designed by Swiss architects Herzog & de Meuron.

According to the pioneering hotelier, the 367-room Public will be “the people’s hotel,” providing unique memories for guests looking for more than just a place to sleep.

“Luxury is no longer about things or about how much something costs,” said Schrager. “It’s not a business classification, a price point or based on scarcity. Luxury is now about experiences and how something makes you feel.”

He has described the interiors, by the Ian Schrager Company, as “personal, provocative and flamboyant”, while paradoxically simple and modest; a style designed to resonate with all generations and make them feel as though they’re “at home, but better.”

“It’s not shabby chic, retro, industrial, reclaimed or the ubiquitous Brooklyn look,” continued Schrager.

“It’s simplicity as the ultimate sophistication,” he added. “There’s no pretence. It’s invisible design done with honesty, conviction, love and passion.”

The rooms are designed “like cabins in a yacht, where you have everything you need and want, and nothing extraneous.” The hotel’s public spaces have been created to “connect work, leisure, fun and culture” for those who visit.

Public also has private apartments with interiors designed by John Pawson.

The hotel’s amenities include French chef Jean-Georges Vongerichten’s Public Kitchen; a cafe; three bars; landscaped gardens; multiple communal workspaces; private event rooms, and a number of observation points with 360-degree views of New York.

Arts programme
Public Arts – a “progressive, avant-garde multimedia performance space” – will host film screenings, theatrical and dance productions, art exhibitions, lectures, readings, workshops and comedy nights.

A statement announcing the opening of Public read: “There’s not been a new idea in the lifestyle hotel space since Ian Schrager’s Morgans, Royalton and Paramount hotels over 25 years ago. Every hotel since then has been derivative of those.” Expanding on this, Schrager said: “I’m always looking for a new and better way of doing things to upset the status quo and shake things up.”

The Ian Schrager Company designed the “provocative and flamboyant” interiors
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
26 Mar 2019 Spa Business: uniting the world of wellness
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine

SELECTED ISSUE
CLADmag
2017 issue 3

View issue contents

Spa Business - Ian Schrager

CLAD people

Ian Schrager


Founder Ian Schrager Company

The hotelier said his ambition is ‘to upset the status quo’
The Ian Schrager Company designed the “provocative and flamboyant” interiors
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’

Ian Schrager’s latest hotel has opened in New York’s Bowery neighbourhood, in a building designed by Swiss architects Herzog & de Meuron.

According to the pioneering hotelier, the 367-room Public will be “the people’s hotel,” providing unique memories for guests looking for more than just a place to sleep.

“Luxury is no longer about things or about how much something costs,” said Schrager. “It’s not a business classification, a price point or based on scarcity. Luxury is now about experiences and how something makes you feel.”

He has described the interiors, by the Ian Schrager Company, as “personal, provocative and flamboyant”, while paradoxically simple and modest; a style designed to resonate with all generations and make them feel as though they’re “at home, but better.”

“It’s not shabby chic, retro, industrial, reclaimed or the ubiquitous Brooklyn look,” continued Schrager.

“It’s simplicity as the ultimate sophistication,” he added. “There’s no pretence. It’s invisible design done with honesty, conviction, love and passion.”

The rooms are designed “like cabins in a yacht, where you have everything you need and want, and nothing extraneous.” The hotel’s public spaces have been created to “connect work, leisure, fun and culture” for those who visit.

Public also has private apartments with interiors designed by John Pawson.

The hotel’s amenities include French chef Jean-Georges Vongerichten’s Public Kitchen; a cafe; three bars; landscaped gardens; multiple communal workspaces; private event rooms, and a number of observation points with 360-degree views of New York.

Arts programme
Public Arts – a “progressive, avant-garde multimedia performance space” – will host film screenings, theatrical and dance productions, art exhibitions, lectures, readings, workshops and comedy nights.

A statement announcing the opening of Public read: “There’s not been a new idea in the lifestyle hotel space since Ian Schrager’s Morgans, Royalton and Paramount hotels over 25 years ago. Every hotel since then has been derivative of those.” Expanding on this, Schrager said: “I’m always looking for a new and better way of doing things to upset the status quo and shake things up.”


Originally published in CLADmag 2017 issue 3

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd