Museums
Frozen delights

San Francisco’s popular Museum of Ice Cream is making its stay in the city permanent, following a hugely successful first year

The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

More than half-a-million visitors from 65 countries around the world have visited the museum
Maryellis Bunn, founder
More than half-a-million visitors from 65 countries around the world have visited the museum
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
Immersive installations at the museum celebrate the sweeter side of life
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
 


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SELECTED ISSUE
Attractions Management
2018 issue 4

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Spa Business - Frozen delights

Museums

Frozen delights


San Francisco’s popular Museum of Ice Cream is making its stay in the city permanent, following a hugely successful first year

Visitors are invited to indulge in multiple ice cream tastings during their museum experience
More than half-a-million visitors from 65 countries around the world have visited the museum
Maryellis Bunn, founder
More than half-a-million visitors from 65 countries around the world have visited the museum
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
Immersive installations at the museum celebrate the sweeter side of life
Since opening, MOIC has led with the intention of providing fun and inclusivity to all

The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.


Originally published in Attractions Management 2018 issue 4

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd