Tribute
Geraldine Howard

Geraldine Howard, co-founder of Aromatherapy Associates, died in January. Liz Terry pays tribute to an extraordinary woman

By Liz Terry | Published in Spa Business 2016 issue 1

Geraldine Howard was the best of us, she was a light spirit and a joyful soul who worked tirelessly to make the world a better place through her endeavours, gifts and energies.

She was hugely creative and compassionate and her first instinct was always for others. These gifts directed her life’s work. She led her team at Aromatherapy Associates to build a business with great integrity which creates meaningful products people need and value.

She’s left a great legacy: a company which leads the field in innovation, standards and consistency; a list of loyal clients who view their relationship with Aromatherapy Associates as far more than just business; and a lifetime spent training others and passing on her knowledge, passion and enthusiasm for aromatherapy.

Geraldine was a businesswoman and understood that in order to spread the word about aromatherapy and make it a force for good, she had to build a successful company. However, her business-focus was driven by her ideology and not by personal greed, so her many successes were all the more authentic as a result.

She got great satisfaction from seeing the enthusiasm for her products among her loyal customers, who use them as part of their personal wellbeing regimes and from the fact that their lives are changed for the better by using the products she created.

It was also important to her that others are also able to lead happy, fulfilling lives with good employment prospects – be it within her own business or those of her clients – as a direct result of her work.

There’s a group of people, who can proudly say ‘I was trained in aromatherapy by Geraldine Howard’ and to feel it as a badge of excellence – they will carry on her work and are one of her greatest achievements.

She had a genius for aromatherapy and an incredible ‘nose’ which – when combined with her highly empathetic nature – enabled her to intuit the healing needs of others and formulate products which met those needs. It’s important we remember that this powerful gift was the bedrock of her work.

On a personal level, for the many who counted Geraldine as a friend or mentor we’ve been very blessed to have her in our lives. She created positivity in so many ways and lit up the room with her smile.

She led by example and her grace under pressure in the face of the illness which took her from us far too soon, is a true inspiration in how to take what life dishes out and make the very best of it right to the end.

She turned every situation to a positive and even her cancer treatment inspired the launch of a new oil – called Inner Strength – which she created and used as a fund-raiser for a cancer protocol she had benefitted from.

Even after drastic chemotherapy in 2015, she still found the strength to devise a treat for friends, colleagues and delegates at the Global Wellness Summit in Mexico City.

Unable to attend due to her failing health, she mixed a special aromatherapy oil and sent it – along with a taper for every delegate – to enable everyone present to take a break and inhale the scent. She planned this with huge attention to detail and it was such a generous and thoughtful thing to do. The purpose being to raise awareness of the need for hospitals to use essential oils in patient treatment regimes.

In an accompanying video, she explained how she had found great comfort through the use of oils while in hospital herself and wanted to pass this idea on to the wider world.

Later on at the summit, there was a standing ovation from delegates when she was honoured via Skype with the Leading Woman in Wellness Award in the Global Wellness Awards.

Geraldine’s legacy and gift to us is a set of powerful lessons: to make the most of every second of precious life, to put our heart and soul into our work and find joy in it, to give selflessly of ourselves, to keep fighting right to the end and never give up, to set the highest standards in everything we do and most importantly, to never lose our sense of humour.


Jeremy McCarthy group director of spa, Mandarin Oriental
Geraldine was truly a bright light in the spa industry and was loved and admired by everyone who knew her. While the world is a bit less bright without her in it, the legacy she leaves behind in terms of the people she has touched and the products she has created will go on for years to come.

Andrew Gibson, VP spa and wellness, FRH
The world has lost one of its wonderful people and we in the spa industry have lost one of our most loved leaders. Geraldine Howard passed away after celebrating Christmas at home. Her engaging smile, energy, enthusiasm and passion for wellness will be missed by all and may her positive energy continue to brighten the heavens.

Jeff Matthews president, Steiner Spa Consulting
Geraldine was a pioneer, but not just because of her amazing blends of oils or treatments she created. She brought many things to the spa industry and two to me in particular. The first was integrity in her product, something she never wavered from. The second, a state of calm in doing business. It was like she took me by the hand and said ‘now Jeff this is the way to do it’ – then she let me get on with it. She will be missed by all. Rest in peace.

Elaine Fenard managing partner, Spa Strategy
As a leader Geraldine was the best: gentle, compassionate yet strong. As a friend she was all that and more. She recently told me she believed our loved ones are in our hearts always, life is about enjoying the small treasures and the people who bring us joy and comfort. Geraldine certainly did that.
Delegates at the Global Wellness Summit enjoyed her specially formulated oil
Inner Strength: an oil to help people through difficult times
 


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SELECTED ISSUE
Spa Business
2016 issue 1

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Spa Business - Geraldine Howard

Tribute

Geraldine Howard


Geraldine Howard, co-founder of Aromatherapy Associates, died in January. Liz Terry pays tribute to an extraordinary woman

Liz Terry, Leisure Media
Geraldine Howard, co-founder of Aromatherapy Associates,
Delegates at the Global Wellness Summit enjoyed her specially formulated oil
Inner Strength: an oil to help people through difficult times

Geraldine Howard was the best of us, she was a light spirit and a joyful soul who worked tirelessly to make the world a better place through her endeavours, gifts and energies.

She was hugely creative and compassionate and her first instinct was always for others. These gifts directed her life’s work. She led her team at Aromatherapy Associates to build a business with great integrity which creates meaningful products people need and value.

She’s left a great legacy: a company which leads the field in innovation, standards and consistency; a list of loyal clients who view their relationship with Aromatherapy Associates as far more than just business; and a lifetime spent training others and passing on her knowledge, passion and enthusiasm for aromatherapy.

Geraldine was a businesswoman and understood that in order to spread the word about aromatherapy and make it a force for good, she had to build a successful company. However, her business-focus was driven by her ideology and not by personal greed, so her many successes were all the more authentic as a result.

She got great satisfaction from seeing the enthusiasm for her products among her loyal customers, who use them as part of their personal wellbeing regimes and from the fact that their lives are changed for the better by using the products she created.

It was also important to her that others are also able to lead happy, fulfilling lives with good employment prospects – be it within her own business or those of her clients – as a direct result of her work.

There’s a group of people, who can proudly say ‘I was trained in aromatherapy by Geraldine Howard’ and to feel it as a badge of excellence – they will carry on her work and are one of her greatest achievements.

She had a genius for aromatherapy and an incredible ‘nose’ which – when combined with her highly empathetic nature – enabled her to intuit the healing needs of others and formulate products which met those needs. It’s important we remember that this powerful gift was the bedrock of her work.

On a personal level, for the many who counted Geraldine as a friend or mentor we’ve been very blessed to have her in our lives. She created positivity in so many ways and lit up the room with her smile.

She led by example and her grace under pressure in the face of the illness which took her from us far too soon, is a true inspiration in how to take what life dishes out and make the very best of it right to the end.

She turned every situation to a positive and even her cancer treatment inspired the launch of a new oil – called Inner Strength – which she created and used as a fund-raiser for a cancer protocol she had benefitted from.

Even after drastic chemotherapy in 2015, she still found the strength to devise a treat for friends, colleagues and delegates at the Global Wellness Summit in Mexico City.

Unable to attend due to her failing health, she mixed a special aromatherapy oil and sent it – along with a taper for every delegate – to enable everyone present to take a break and inhale the scent. She planned this with huge attention to detail and it was such a generous and thoughtful thing to do. The purpose being to raise awareness of the need for hospitals to use essential oils in patient treatment regimes.

In an accompanying video, she explained how she had found great comfort through the use of oils while in hospital herself and wanted to pass this idea on to the wider world.

Later on at the summit, there was a standing ovation from delegates when she was honoured via Skype with the Leading Woman in Wellness Award in the Global Wellness Awards.

Geraldine’s legacy and gift to us is a set of powerful lessons: to make the most of every second of precious life, to put our heart and soul into our work and find joy in it, to give selflessly of ourselves, to keep fighting right to the end and never give up, to set the highest standards in everything we do and most importantly, to never lose our sense of humour.


Jeremy McCarthy group director of spa, Mandarin Oriental
Geraldine was truly a bright light in the spa industry and was loved and admired by everyone who knew her. While the world is a bit less bright without her in it, the legacy she leaves behind in terms of the people she has touched and the products she has created will go on for years to come.

Andrew Gibson, VP spa and wellness, FRH
The world has lost one of its wonderful people and we in the spa industry have lost one of our most loved leaders. Geraldine Howard passed away after celebrating Christmas at home. Her engaging smile, energy, enthusiasm and passion for wellness will be missed by all and may her positive energy continue to brighten the heavens.

Jeff Matthews president, Steiner Spa Consulting
Geraldine was a pioneer, but not just because of her amazing blends of oils or treatments she created. She brought many things to the spa industry and two to me in particular. The first was integrity in her product, something she never wavered from. The second, a state of calm in doing business. It was like she took me by the hand and said ‘now Jeff this is the way to do it’ – then she let me get on with it. She will be missed by all. Rest in peace.

Elaine Fenard managing partner, Spa Strategy
As a leader Geraldine was the best: gentle, compassionate yet strong. As a friend she was all that and more. She recently told me she believed our loved ones are in our hearts always, life is about enjoying the small treasures and the people who bring us joy and comfort. Geraldine certainly did that.

Originally published in Spa Business 2016 issue 1

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd