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11 Sep 2012

Russian spa market 'gaining momentum'
BY Kath Hudson



Image: The Russian spa market is maturing

The Russian spa market is gaining momentum, according to Manfred Ronstedt, CEO of German consultancy, PCG mbH, which has been working in Russia for 10 years and is currently working on two projects there.

"Traditionally, the saunas, or banyas, were as much about parties as they were health, but now the Russians are starting to become more interested in health at their spas,” he explained.

"Although spa design and operational expertise is low, more European-style operations are being introduced

The 1,000sq m (10,700sq ft) spa at Sheraton Airport Moscow will open next year and be branded as Sheraton Shine Spa."

Facilities will comprise four treatment rooms, a gym, steamroom and three saunas.

Interior work is about to begin on a 2,500sq m (27,000sq ft) day spa at the Country Park Moscow, which will open in 2014.

Targeting the northern part of Moscow, as well as guests at the 280-bed hotel, this spa will have eight treatment rooms, a VIP treatment area, a pool, relaxation area, gym, saunas, steamroom and hammam.

Ronstedt says beauty treatments, hairdressing and make up will feature predominantly at the spas, as this is very popular in Russia.

For more information about PCG, click here.



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