Spa Business - Aromatherapy Associates
02 Mar 2015 Spa Business: uniting the world of wellness
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Company profile
Aromatherapy Associates
6 Great West Trading Estate
Great West Road
Tel: +44 (0)208 569 7030
Fax: +44 (0)208 569 7090

Geraldine Howard, co-founder & president

Background briefing
Aromatherapy Associates has been at the forefront of aromatherapy for almost 30 years. Featured in the finest spa and retail destinations in over 50 countries, including their flagship boutique and treatment rooms in London's Knightsbridge, the brand is acclaimed for its expertly blended, results-driven treatments and products. The comprehensive collection is made up of ten hero Bath And Shower Oils, alongside an extensive range of multi award-winning bodycare and skincare, incorporating only the finest quality natural ingredients to deliver products which are as effective as they are luxurious. Geraldine Howard, co-founder, continues to personally oversee the development of all Aromatherapy Associates treatments and products, is recognised as a sought after speaker, panelist and writer and is much celebrated for her huge contribution to the industry.

Main services
Aromatherapy Associates' vision is to create effective, results-driven natural essential oil based products and treatments to enhance peoples' health and wellbeing. We harness the best of nature, providing highly therapeutic aromatherapy experiences to the world's greatest spas.
We provide a full range of spa treatments for face and body, with professional and award-winning retail products to support. Our treatments are underpinned by traditional aromatherapy massage techniques, which are based on Chinese methods to rebalance the body. They work on pressure points to target the autonomic nervous system, making them highly effective for stress-related symptoms, working on your clients' mental, emotional and physical wellbeing.
Our world renowned training is extensive, with special attention to retail sales techniques, plus detailed training manuals to take home. We also offer strong worldwide retail, PR and marketing support.
It is our aim to help define your spa's place at the top of the market. We have over 30 years experience in spa, and are committed to excellence across our treatments, products and support services. We also understand the importance of maximising revenue and keeping our cost of treatments low.

Additional services
In 2012 we introduce Aroma Lift Systems: two machines that target face and body concerns, for results you can really see and feel. Aroma Radiance Lift and Aroma Body Lift and Sculpt harness the latest electrical technology and work in conjunction with the most active and effective products, which have been developed specifically and exclusively for use with the Aroma Lift Systems.
The Aromatherapy Associates experience continues well beyond the spa. We create products ranging from washroom and bedroom amenities to corporate gifts. This widens customer touch points for our products, helping to drive retail opportunities in spas and expand business opportunities.

Unique selling points
We are totally focused on supporting our spa partners, providing all they need to successfully grow their business. We understand the importance of maximising revenue and keeping treatment costs low, and provide highly competitive retail product and treatment margins.
We continue to work above and beyond to provide signature treatments, for individual spas and their clients. We use the powerful effects of massage to enhance the potent properties of essential oils to produce deeper, more immediate results.
Another measure of our success is that we successfully retail products after our body and face treatments, so that the client can continue to benefit from our products at home and between treatments. Our products are effective, powerful and loved by beauty press and consumers alike. We are very proud that 6 of our top 10 products are award winning. We are also committed to providing completely flexible marketing support to cover bespoke design and brand artwork for all channels.

Top clients
Aromatherapy Associates' spa partners include properties within the Mandarin Oriental, Fairmont, Starwood, Intercontinental, Jumeirah, Hilton, Hyatt, Marriott, Four Seasons and Orient-Express hotel groups; The Dorchester, London; Galgorm Resort & Spa, Ireland; Canyon Ranch, USA; Necker Island, BVI; Sandy Lane, Barbados; The Claridges, New Delhi.

Where in the world?
We supply more than 850 exclusive outlets across the world in over 45 countries globally, with warehousing facilities in the US, Middle East and Asia.

2012 trade shows
Aromatherapy Associates will exhibit at Professional Beauty (London), SpaChina Summit, ISPA (Las Vegas), as well as attending APSWC Asia Pacific Spa & Wellness Coalition (Phuket), Wellness Summit, Cosmoprof Asia (Hong Kong) and the Indian Spa & Wellness Summit (India).

Who's who?
Geraldine Howard, Co-founder & President; Louise Riby, Head of International Sales; Faiza Cochrane, Head of International Marketing.

What the clients say
"The products and people at Aromatherapy Associates are truly genuine, effective and high quality. We are pleased to be working with them". Andrew Gibson, Group Director of Spa, Mandarin Oriental.
"Aromatherapy Associates offers one of the best training programmes I know, it's a true testament to their commitment to quality and client service". Anne McCall Wilson, vice president of spas, Fairmont Raffles Hotels International.

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