Spa Business

Background briefing
Our family owned Seaweed Baths opened in 1912, and the product line launched in 2006.

Main services
VOYA is a multi-award winning business, proud to have produced the world’s first range of certified organic seaweed-based products. All our 100 retail and professional products contains extracts from organic wild seaweed sustainably hand-harvested by the Walton family. VOYA products combine the therapeutic properties of seaweed with scientific excellence and contain a minimum 70 per cent of organic ingredients, specially chosen to complement the natural properties of the seaweed. Our products are made without mineral oils, genetically modified ingredients, synthetic colours, fragrances and preservatives; suitable for sensitive skins.

Additional products/services
VOYA has developed an international reputation for its full service private label and as a bedroom amenity supplier. We have produced over 64 unique products across 46 formulations, distributed to 120 countries. The service covers: fragrance profiling; market analysis; packaging selection; packaging design; formulation development; products regulatory compliance; logistics fulfilment; stock holding and warehousing; and pick pack fulfilment for client online orders. Formulations can be tailored for markets and the use of appropriate indigenous materials.

Unique selling points
1. Unique Innovative Treatment & Product Development: we specialise in creating a unique bespoke innovate spa experiences and supporting products for our clients.
2. Genuine Organic/Environmental Spa Offering: currently our products are licensed by the Soil Association and USDA.
3. Credible Authentic History in Holistic Wellbeing: we offer a credible reference to a 300-year-old holistic tradition.
4. Strategic Client Selection: we have strategically worked with reputable partners globally, ensuring brand integrity and protection from dilution globally.
5. Competitive Product & Service Suite Offering: clients receive excellent support services and thorough and continuous training. We also have an excellent active account management team to help your staff with promotions, incentives and event calendars.

How many spas do you supply?
More than 150 spas in over 30 countries, including Europe, Americas, Eastern Europe, Middle East, Asia and the Pacific Ring.

Top clients
Jumeirah (Burj Al-Arab); Waldorf Astoria; Ritz Carlton; Four Seasons; Queen Mary 2; Canyon Ranch; St Regis; Park Hyatt; Renaissance Hotels; and GHM Hotels.

Plans for 2012
We have a number of new products and will be entering new countries in 2012, mostly due to new openings by our five-star operators.

2012 trade shows
Professional Beauty.

Who’s who?
Mark Walton, managing director and co-founder; Kira G Walton, creative director and co-founder; Katherine Durcan, business development manager.

What the clients say
“I’m proud to be promoting VOYA products to our guests, with true authenticity.”
Susan Fitzgerald, assistant fitness manager, Burj Al Arab, Dubai, UAE
“VOYA is a truly authentic wellness and prevention spa brand. The organic seaweed bath has become our top spa service and we cannot keep the retail in stock.”
Michelle Kelthy, spa director, The Ritz Carl- ton Spa, Naples, Florida