Spa Business - Germaine de Capuccini S.A.

Background briefing
The company was founded in 1964 by Carmen Vidal and is still owned by the Vidal family.

Main services
We help spa operators to customise menu treatment cards and to integrate sound operations, equipment and staff expertise. Our team of laboratory experts provides spa operators with the latest trends in skincare and spa rituals. Our current portfolio covers more than 500 references and 70 original spa rituals in facial, body, spa and cosmeceutical treatments, solar and men’s care products, make-up and perfumes. Specifically designed for hotels, we offer a collection of luxury amenities.

Additional services
Germaine’s worldwide presence enables our spa partners to: increase their turnover and profits; satisfy their customers; use products that meet all legal requirements requested by local health authorities; rely on product supply; receive marketing support customised to the idiosyncrasy of each location; and enjoy a customised service, with spa menus adapted to the hotel’s location and customers.
Through our exclusive distribution network, we can offer continuous training support in all our new treatments and how best to retail our homecare products.

Unique selling points
R+D+i and quality have been the drivers of Germaine de Capuccini’s manufacturing. Always at the edge of innovation, we launch more than 40 products each year and constantly create seasonal promotional gift sets.
The company is certified by the Integrated Management System (4G1, including ISO 9001:2000 and ISO 14001). As for production, we are voluntarily certified according to WHO’s Good Manufacturing Practices and are a certified CO2 zero company. Our products are dermatologically tested, while organic ECOCERT-certified, paraben-free and OGM-free products are also available.
Sophisticated design and luxurious packaging result in retail success and brand awareness. The company actively collaborates with social and medical development foundations, while English and Spanish Braille is printed on our packaging for people who are visually impaired.

How many spas do you supply?
More than 500 around the world.

Top clients
Shine Spa, Sheraton; Daios Cove Hotel Resort, Crete; Westin Hotel & Convention Center, Lima; Four Seasons, Buenos Aires; Rae’s on Watego’s, Australia; Conrad Resort & Casino, Uruguay; The Spa at Trump, US; Tabacón Grand Spa, Costa Rica; Banyan Tree, Shanghai; and Club Med Trancoso, Brazil.

Where in the world?
More than 85 countries, including China, Brazil, Russia, Japan, Korea and India.

2012 trade shows
Nouvelles Esthétiques, Dermascope, Beautyworld Dubai, Cosmoprof Hong Kong, ISPA.

Plans for 2012
We aim to strengthen our brand awareness with larger investments and develop our network of flagship spas in premium hotels worldwide, while consolidating our Shine Spa partnership. We will launch a new spa retail and gift range and develop cosmeceuticals, equipment and anti-ageing therapies for medi spas. New markets in 2012 include Vietnam, Nicaragua, Honduras, Panama and Sweden, and we are opening an office in Italy.

Who’s who?
Frédéric Barbaut, international area manager, Europe and North Africa; Meritxell Salvador, international area manager, Asia; Angelina Ballester, international area manager, South America; Mauro Bonotto, international area manager, US, India and the Middle East.