Australia-based Sodashi has expanded its international distribution network across the Middle East and added several prestigious properties to its luxury portfolio.
The chemical-free skincare company has partnered with Sarum Trading to drive business in the UAE and more widely across the Middle East.
Sarum Trading is a distributor of natural and organic beauty brands in the region. Catering to high-end retail stores and spas, the company specialises in unique, luxurious, high quality, organic products sourced primarily from Europe, Australia and the USA.
Sodashi founder Megan Larsen said she was delighted to be partnering with Sarum Trading in the UAE and across the Middle East.
"There is synergy in that both Sodashi and Sarum Trading are seeking to offer spas the ability to provide their guests with the finest products, experience and results.
"We believe there is growing demand for high-performance chemical-free skin care in the region, as spa customers become increasingly savvy about the authenticity of their products and treatments."
Sarum Trading has overseen the re-launch of Sodashi into the Talise Spa at Madinat Jumeirah, and now services long-term Sodashi clients Al Maha Desert Resort & Spa; The Spa at Four Seasons Hotel Doha; and Timeless Spas at Emirates Airline First and Business Class lounges at Dubai International Airport.
In addition, Sodashi has recently added a number of prestigious properties to its global portfolio, including a Sodashi exclusive spa 'Opium Spa' at The Siam Hotel, Bangkok; Four Seasons Milan; Four Seasons Hampshire; Villa Dubrovik; Four Seasons Hotel Dublin; and Mollies Luxury Boutique Hotel in New Zealand.