From full service, all-inclusive facilities, to dedicated boutiques, operators are continually looking at their proposition to attract and retain members and find ways of delivering new offerings to engage users and drive secondary revenue.
At the heart of the success of developing a new concept is the ability to generate a sense of community and create an experience that consumers want to be a part of.
Creating a community or a tribe continues to be pivotal to a truly successful offering, allowing operators to also capitalise on the sharing of experiences via social media.
A NEW CONCEPT
Skillathletic is the new training experience developed by Technogym off the back of its experience as Official Supplier to the last seven Olympics and its collaboration with some of the best teams and sports champions around the world.
Skillathletic was developed by Technogym’s Scientific Research team with the help of top coaches and sports trainers, and aims to improve athletic performance by offering a wide range of workouts based on the four Skillathletic Training key abilities - Power, Agility, Speed, and Stamina.
Skillathletic Training can be performed at different scales of difficulty, allowing people with varied levels of physical fitness to participate in the same class.
The environment, equipment and the delivery of experiences through structured programming are all integral to the concept.
THE BUSINESS MODEL
Skillathletic is a fully developed business model from Technogym. It's available as a format and can be run as a standalone studio or form part of a dedicated space within an existing club.
Skillathletic creates a new workout category, inspired by passion for sport and is dedicated to all those who are looking to challenge their limits and improve their performance.
There are four classes available within the Skillathletic offering; Brave, Boost, Fast and Mighty.
In addition to the Skillathletic training method, technology is an important part of the experience in terms of both products and digital services.
DELIVERING THE BEST PROGRAMMES EVERY DAY
The Skillathletic solution is fully complemented by a dedicated library of programmes. Every day, training programmes – designed around the four pillars – are created and digitally streamed to the facility for delivery through large screens. Across a year, over 1,000 programs are digitally delivered, allowing the trainer to focus on the delivery and coaching of the classes.
This also ensures there's exciting new content every day for participants.
To support the delivery, trainers are provided with a Skillathletic Playbook which outlines the training content for the three months ahead.
The Skillathletic concept is fully supported by advanced trainer education and offered through an in-depth range of on-site and online training.
