20 Jul 2019 Spa Business: uniting the world of wellness
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Spa Therapist
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London

Senior Spa Therapist
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London

Salary: Competitive Salary and Benefits
Location: London, UK
Company: Strip Wax Bar & Boutique

Beauty Therapist
Salary: Competitive
Location: Knightsbridge, London, UK
Company: Urban Retreat

Senior Sales Assistant
Salary: Competitive + Benefits
Location: Central London, London, UK
Company: Strip Wax Bar & Boutique
Laser / Aesthetics & Waxing Therapists
Salary: Competitive + Commission
Location: Central London, London, UK
Company: Strip Wax Bar & Boutique

in this issue

• Borgo Egnazia partners with Blue Zones for retreats
• GOCO to create Kazakhstan resort

News headlines
One&Only announces second European resort on Greece’s Kéa Island  
One&Only announces second European resort on Greece’s Kéa Island

By Jane Kitchen

Dolphin Capital Partners and Kerzner International Holdings Limited have broken ground on the site of One&Only Kéa Island in Greece. Situated in a 60-hectare beachfront site on the west side of Kéa Island, the ultra-luxury development on the Aegean Sea will encompass 75 resort villas, as well as a limited .... more>>
GWI launches Wellness Retail Initiative  
GWI launches Wellness Retail Initiative

By Jane Kitchen

The Global Wellness Institute (GWI) has announced a new initiative to explore opportunities wellness is creating in retail. Members of the newly formed Initiative will explore the value and opportunity of creating wellness experiences in both digital and physical retail spaces; researching consumer motivation .... more>>

Flyger, Fraenkel join GSN  
By Jane Kitchen

The Green Spa Network has elected to new board members to its team: Teresa Flyger, director, global brand wellness at Hilton Worldwide and Sallie Fraenkel, founder and president of Mind Body .... more>>
Second Lefay Resort with 5,000sq m spa set for August opening  
By Jane Kitchen

Destination spa Lefay will open its second luxury eco spa resort in the Italian Dolomites on 1 August. Located in the ski area of Madonna di Campiglio, Lefay Resort & Spa Dolomiti .... more>>
Architect Bill Bensley to speak about sustainability at Global Wellness Summit  
By Lauren Heath-Jones

The Global Wellness Summit (GWS) has announced that landscape-designer-turned-architect Bill Bensley will deliver a keynote speech on hospitality design and sustainability at this year's .... more>>
Third World Wellness Weekend will be the largest to date  
By Tom Walker

This year's World Wellness Weekend (WWW) will be the largest to date, with more than 2,000 spas, fitness studios and health clubs taking part across 100 countries. Now in its third year, .... more>>
Borgo Egnazia partners with Blue Zones for retreats  
By Jane Kitchen

Italy’s Borgo Egnazia has become the first hospitality partner to offer Blue Zones Retreats certified by the Blue Zones Institute. Founded by Dan Buettner, Blue Zones reflects the .... more>>
Fivelements Habitat opens in Hong Kong  
By Jane Kitchen

Integrated wellness lifestyle company Fivelements has officially launched its new urban wellness concept, Fivelements Habitat, with the opening of the first outpost in Hong Kong on 12 July. .... more>>
Pure Massage launches training courses for trainers  
By Lauren Heath-Jones

Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to .... more>>
London's COMO Metropolitan launches residences  
By Jane Kitchen

COMO Metropolitan London has opened ten luxury residences, offering private apartment-style accommodation adjacent to the hotel and opposite Hyde Park. The Residences offer the same .... more>>
Six Senses to open in France’s Loire Valley in 2022  
By Jane Kitchen

Six Senses has announced plans for a resort in the “Garden of France”, 90 minutes south of Paris in the Loire Valley. A UNESCO World Heritage region, the Loire Valley is known for .... more>>
Bad Ragaz’s Grand Hotel Quellenhof reveals redesign with a focus on thermal water  
By Jane Kitchen

After five months of construction and an investment of CHF 45m (€40m), the completely renovated Grand Hotel Quellenhof in Switzerland has once again opened its doors. For 150 years, the .... more>>

Click here to visit the Book4Time website>>
Six Senses Maxwell launches spa pods  
By Jane Kitchen

The newly opened Six Senses Maxwell in Singapore has introduced five spa pods and two relaxation rooms designed to be an urban sanctuary amid Singapore’s hustle and bustle. “Created in .... more>>
Inaugural We Work Well event gets positive feedback  
By Lisa Starr

While there is no shortage of spa events on the calendar these days, an impactful newcomer arrived on the scene this month: We Work Well, which hosted its first event at The Langham Hotel in .... more>>
Hyatt opens 9th French property with 1,200sq m spa  
By Jane Kitchen

The Hyatt Regency Chantilly has opened in the French countryside outside Paris, with a 12,917sq ft (1,200sq m) Spa and Beauty Center. The ninth Hyatt-branded hotel in France. Hyatt .... more>>

John & Karina Stewart

John & Karina Stewart

The inspirational couple behind Kamalaya in Thailand talk to Neena Dhillon about emotional therapies, why stress-busting is the new detox and how they’re evolving the concept
Training & education

Training & education

From bespoke training programmes to 24/7 support teams and company super-users, how are software suppliers helping spas get the most out of their systems?

Promotional feature:

As Book4Time celebrates its 15th anniversary, we talk to founder and CEO Roger Sholanki about his passion for the spa and wellness industry
Miraval Austin

New Opening:
Miraval Austin

Miraval unveils second-ever wellness resort

Promotional feature:

After almost three decades serving members and contributing to the growth of the industry, we talk to ISPA’s Crystal Ducker about the work of the association and the future of spa
Dale Hipsh

Dale Hipsh

The senior VP of hotels at Hard Rock International tells Katie Barnes why its music-centric spa menu is striking the right chord with consumers and the media

New Opening:

Civana opens spa with a focus on democratic wellness
Jungle VIP

Spa Design:
Jungle VIP

Kim Megson ventures deep into Mexico’s jungle to discover how two Chablé resorts with Mayan spas are aiming to redefine wellness
Earth Day 2019

News report:
Earth Day 2019

We take a look at how spas around the world celebrated Earth Day and Earth Hour

Promotional feature:

Marc Massing from Camylle explains the benefits of aromatherapy in a spa’s wet areas
Comfort Zone

Promotional feature:
Comfort Zone

Skincare brand Comfort Zone has partnered with Wellness for Cancer to create a new programme of spa treatments for people touched by cancer. Barbara Gavazzoli tells us more
On the menu

Spa Programmes:
On the menu

Olivia Newton-John skincare, Sounds of Africa and jet lag butlers feature in our programming series
Bone loading

Bone loading

Spas can help guests avoid and reverse osteoporosis says Liz Terry
Spa product news

Anne Semonin creates body collection inspired by summertime

Anne Semonin creates body collection inspired by summertime


Parisian skincare house Anne Semonin has created a bath and body care collection inspired by summer in the Mediterranean.
Starpool NatureSauna celebrates 'open air wellness'

Starpool NatureSauna celebrates 'open air wellness'


Starpool, an Italian wellness consultancy, has partnered with design studio Aledolci & Co to develop a new outdoor sauna concept.
Lifehouse Spa announces brand partnership with Elemis

Lifehouse Spa announces brand partnership with Elemis


Luxury skincare brand, Elemis, has been named as the new product partner for the Lifehouse Spa & Hotel in Essex, UK.
Beauty product news

Can your spa uniforms take the heat?

Can your spa uniforms take the heat?


Combining comfort and style is never easy, but when it comes to the demands of life as a spa therapist in a hot climate can your spa uniforms take the heat?
New Phytomer Marine Mist transports users to the seaside

New Phytomer Marine Mist transports users to the seaside


French Marine skincare brand Phytomer has launched a new professional facial spray that will become an integral step in all Phytomer treatments.
Caudalie Suncare range protects the skin and the environment

Caudalie Suncare range protects the skin and the environment


Caudalie has created a suncare collection that protects both the skin and the environment.
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Company profile
Neaumorinc International FZ - LLC

Neaumorinc has unique insight into the industry, the strategic know-how and strong, established relationships required to jumpstart your brand in the region.

Neaumorinc is a leading beauty, spa and lifestyle brand development consultancy. We formulate, position, register and import the world’s finest skincare, fragrance and cosmetic brands to the global retail and luxury spa, focusing on the UAE and Gulf region.
View full profile>>
Featured Suppliers
The benefits of Rasul to the spa offering

Over the past few years, Spa Vision has built up both its expertise and offering of non-therapist spa treatments, particularly Rasul.
  The benefits of Rasul to the spa offering
Crown overhaul changing rooms at Saunton Sands spa

Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
  Crown overhaul changing rooms at Saunton Sands spa

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Click here to visit the ISPA Conference & Expo website>>
Diary dates
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28-30 Jul 2019

Cosmoprof North America Las Vegas

Mandalay Bay Convention Center, Las Vegas, United States

Click here to visit the Booker website>>

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd
Jobs . News . Products . Magazine
Promotional feature
Lemi - Italian Touch

From humble beginnings in a small Italian village, Lemi has grown a hugely successful global business in the massage bed market. As it celebrates its 30th anniversary year, we talk to GM Matteo Brusaferri

Looking back to his childhood growing up in a small village in northern Italy, it was probably inevitable that Matteo Brusaferri would follow into the family business.

He remembers his tiny bedroom being dominated by an industrial drawing board, where his father Emilio Brusaferri and father’s cousin Silvio Genelli, would spend hours plotting out new designs for their massage and medical beds.

Several decades later and that fledging business this year celebrates its 30th anniversary, having established itself as a leading designer and supplier of equipment to the spa, beauty, podiatry and medical industries.

“In many ways it also feels like my birthday, having grown up alongside the company,” says Brusaferri, who turned 31-years-old this year.

Now as general manager, Brusaferri made it his mission to learn about the company from the inside out, spending time in all the departments, from accounts and HR through to sales and marketing. The recent opening of the new Dubai office to spearhead the company’s expansion in the Middle East was ‘his baby’.

Last year, Brusaferri also published the story of the growth of Lemi in his book Some Like it Comfy, which details how his metal-worker father ‘accidentally’ went from fixing tractors around the village to creating high-tech massage beds and eventually building a global business.

Design powerhouse
Brusaferri says: “Lemi was the first to make beds that enabled practitioners to stand up and not sit down. We also brought a strong element of design and durability to beds, and managed to successfully hide all the not-so-aesthetic component parts.

“The first bed my father ever made was discovered quite recently, still very much in use in a doctor’s surgery!”

With strong design ethics and capabilities, Lemi is known for being a powerhouse of innovation, with an ever-growing catalogue of products, and 60,000 beds produced each year for over 100 different countries.

At the recent CosmoProf trade event in Italy (where his father exhibited his very first bed three decades ago) the company showcased a range of six new forward-thinking table models.

These include the Verona Evo, a dual-use spa table which, thanks to its fully electric height adjustment, can be used as a massage table or a chair; and the Elba PediSpa, which follows the same elegant design as the Capri PediSpa, but with a thinner silhouette and more basic technology to create a better quality/price ratio for customers.

Brusaferri says: “We realised that we had a gap in our range for something that was high spec, but which allowed smaller businesses to offer their customers the unique experience of a Lemi bed.”

Highly personalised
The company’s beds are still handcrafted with great care in their two village factories and carry the prestigious certification of ‘100 per cent Made in Italy’.

Brusaferri says: “Because of our very close, dedicated team and processes, we’re still able to guarantee a lead time of four to six weeks. It’s entirely bespoke. We don’t keep any premade beds in stock.

“In health and wellness, we’re entering a new era of increased personalisation. Clients who regularly go to spas know exactly what they want from a massage experience, and so our spa clients expect a high degree of customisation from us.

As well as the best quality Italian leather in a vast range of colours, Lemi offers additions that turn the massage experience into a multi-sensorial journey – from chromatherapy through to blue-tooth music.

So with 30 years clocked up, what’s next for the Lemi Group?
Certainly there are many more designs and customisations in the pipeline, says Brusaferri, with some “exciting new departures” to be revealed later this year.

As one of the leaders of the company with an eye on greater expansion, Brusaferri’s business schedule is unsurprisingly full on, with two weeks in four spent travelling internationally.

“Unlike my father, who didn’t have the benefit of the internet when starting out, we can take advantage of great marketing opportunities like social media.

“But I see wellness as a very human-to-human business. It’s based on building relationships, and so there’s really no substitute to getting out there and meeting our customers and future customers face-to-face.

“We can talk about how fantastic our massage beds are, but until you actually lie on one you can’t truly appreciate how wonderful they feel.”

Wellness culture
Lemi’s passion also extends to how the company treats its employees, fostering a culture of wellness for all who work there.

“We’ve introduced a relaxation lounge and ensure that nobody works for more than two hours without taking a break. We have a gym and offer pilates classes at three different levels, as well as English classes,” says Brusaferri.

“When our employees are happy and well cared for, we know that that contentment shines through in their work for us. In the same way, we also design our beds with the comfort and needs of therapist in mind.

“If a therapist doesn’t enjoy giving a treatment on a particular bed, then that discomfort can truly be picked up on by the massage client.

“So when the therapist has an exceptional massage bed to work on, the client experience will be exceptional too. That’s what the Lemi difference is all about.”

Contact Lemi

Tel: +39 0374 363069

Email: info@lemigroup.it


The earliest models of Lemi massage tables
the new Elba Pedi Spa
Lemi’s products are largely crafted by hand at its base in northern Italy. There’s also a strong culture of fostering wellness among its staff.


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