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NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
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Developer Rockwell Island Development Group (RIDGE) has appointed five-star, global hospitality brand Banyan Tree to manage its new luxury island retreat in Bimini in the Bahamas.
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Reservations are now open for Mandarin Oriental’s second London hotel, Mandarin Oriental Mayfair, set to open on 3 June. The luxury establishment will feature 50 guestrooms, 77 private residences and a luxury underground spa retreat.
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
The Global Wellness Institute (GWI) has published the fourth edition of the Guide to Hydrothermal Spa & Wellness Development Standards.
Fitness influencers have a negative impact on mental health
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit and vegetables, but their mental health often suffers.
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The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS