Many see gift vouchers as a last-minute solution for that age old issue of what to buy as a present! With the industry now worth approximately £4.5bn (US$7.1bn, €5.3bn) in the UK, its popularity is obvious. Voucher sales growth has outshone retail in the last few years. People love a bargain, and the days of scouring through teletext to find the best holidays is an activity well and truly in the past. We find it almost second nature to Google our way to the best TVs or search TripAdvisor before we commit to our next holiday. So why not capitalise on this by offering vouchers online? Even if you feel your client base wouldn’t purchase vouchers online, why deny them the choice? Ez-Runner fully integrates with your online brand and customer journey. Unlike many of our competitors all of this functionality is within the same software.

What does that give you?
Think about the data capture and marketing opportunities alone. How good would it be to monitor customer spending patterns online and in your business? Ez-Runner would hold all this data ready and available for analysis. Combine this with our Campaign Manager marketing tool and automated emails or text messages can be sent to customers based on usage or spending habits. Why not send voucher eshots to clients who’ve had three treatments in a month? How about sending out promotions to customers who bought certain products or treatments? How beneficial would it be to your business to be able to analyse (from one place) how many repeat visits clients have after purchasing vouchers? Ez-Runner will give you the ability to market to both purchaser and redeemer. All of this can be examined automatically. You can have the results emailed to you as required and fine tune your campaigns as the business evolves.