Spanish software provider and app developer Trainingym has expanded its health club software offering with the launch of its new programme, TG Loyalty.
TG Loyalty is a rewards scheme, accessible via the Trainingym app, which is designed to improve member experience and customer retention.
Health clubs using the programme can reward members for their daily physical activity levels inside and outside of the club.
As well as tracking member activity, TG Loyalty also measures the customer experience, including the quality of the service received.
Operators will also have access to a dashboard with key information including membership duration, average attendance, new membership conversions and positive mentions of staff.
David Menéndez, owner of Centro Atenas in Madrid – one of Trainingym’s first clients to implement TG Loyalty – says: “When a member rates ??the staff, it allows trainers to adapt to their needs. That forges a bond between the staff and the members that immediately strengthens member loyalty.”
Rafael Martos, CEO at Trainingym, says: “Through TG Loyalty, Trainingym is able to provide an integral service to manage the member lifecycle.”
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