We have time – automation is here
‘Alexa, make me a shake’ (with the exact ingredients automatically replenished from my smart-fridge requested by the biometric chip embedded in my wrist).
Take away all the mundane repeatable tasks in your fitness processes and hand them to a bot. Then dial up what’s left. Revel in deeper connection, sensory entertainment and curious problem-solving.
Find your tribe and deliver to it hard-core
Fitness has been personalised, digitised and ‘celebritised’. Avatars grace the gym, influencers rule the world and ecommerce delivers to our doorstep, like, yesterday. Work out how to interact with this real-time, on-demand world. And fast.
Knock knock Neo…
We have never been so under-slept, overstressed and unfocused as we are now. Because of technology.
And yet, the same evil that sat us down is pulling us back. Meditation rules the apps, Apple tells you when to stand up… Whoop grades your sleep… We’re taking orders from the mainframe to find our way back. Oh, the irony.
50 is the new 30
Holding onto youth and function is the new now. Regardless of how much cosmetic assistance and genome editing we undergo we can still find ways to spark joy through movement.
Partnerships
Innovation comes from the edge – the combustion of existing ideas not yet combined. Soul Cycle didn’t come from fitness. Peloton didn’t come from fitness. It’s up to you to partner with a new perspective.
Soul Cycle didn’t come from fitness. Peloton didn’t come from fitness. It’s up to you to partner with a new perspective
Life beyond the screen
Screens are a stepping stone. Eventually we’ll interact directly with our world(s), in mixed reality. Wearables won’t be worn, they’ll be embedded. Screens won’t interface, we’ll gesture, blink and think. The only screen left will be the big one that we are in; cue Matrix, Gattaca and Ready Player One.
She, with the best question, wins
Information used to hold value. Not now. The ever-growing galaxy of data is being mined, machines are learning, humans are being served through their preferences, predictions are paving the future and frictionless commerce is streaming seamlessly from the ether. As any great CEO will attest, it’s about the quality of the question. So, what’s yours?
Untapped Channels
Aaptiv showed us the relevance of vocal guidance. Tim Ferriss and other early podcast-adopters showed us the power of storytelling. Diagnostic tools like 23andme and sensors align us scientifically with hyper-personalised health to match nutrition and movement protocols to our DNA and daily needs.
When the economic downturn hits, cost-effective fitness delivery is ready. Are you?