Borghese Roma: Italian spa traditions, natural botanicals, modern science, sensorial skincare | spabusiness.com company profile
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Borghese Roma

About us   |   Contact us   |  Company blog
Born in Rome, Borghese blends Italian spa culture and wellness traditions with modern science, combining natural botanicals and mineral-rich ingredients to deliver effective, sensorial skincare rooted in craftsmanship and heritage.
Find out more about Borghese Roma here...
Borghese Roma: News and press releases
11 May 2026
Italian skincare brand Borghese has launched its Fango Purificante Mud Mask for Face and Body, for use in a five-minute treatment designed to purify and balance oily, blemish-prone skin.
About Borghese Roma
The Borghese Spa / Borghese Roma
The Borghese Spa Residency at Printemps New York / Mark Grgurich
Borghese:The Mud Authority / Borghese Roma
About us
Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. Born in Rome, the brand blends Italian spa culture and wellness traditions with modern science, combining natural botanicals and mineral-rich ingredients to deliver effective, sensorial skincare rooted in craftsmanship and heritage.

Main products and services
Borghese offers spa operators a curated menu of facials and massage services rooted in Italian spa heritage and modern skincare science. Guests experience the brand through signature rituals designed to deliver targeted skincare results while enhancing overall well-being. Treatments combine mineral-rich Tuscan muds, potent botanical ingredients, and advanced formulations to create transformative, sensorial experiences.

Our services integrate state-of-the-art tools, including signature marble stones that nod to our Italian heritage while enabling hot and cold therapy, sculpting, toning, and skin-reset benefits. Each treatment is designed to engage the senses through texture, aroma, and technique.

For spa partners, Borghese delivers luxury, results-driven, experiential treatments that elevate the guest journey while remaining efficient, versatile, and aligned with modern demand for high-performance, wellness-focused skincare.

USPs
Borghese stands out through its unique blend of Italian craftsmanship, natural botanicals, and modern science, delivering transformative skincare with proven, science-backed efficacy. With over 65 years of expertise, the brand is rooted in Tuscan spa traditions and mineral-rich ingredients, offering treatments that are both results-driven and sensorial.

We differentiate through multi-benefit, minimal-effort routines that make luxury skincare accessible for everyday use, appealing to a multi-generational customer. Our products combine high-quality, clean formulas with natural integrity, supported by eco-conscious practices and responsible sourcing.

At the core of our brand is our position as The Mud Authority. For decades, Borghese has refined and mastered the use of mineral-rich muds to purify, nourish, and soothe—delivering balanced, visible results in just minutes.

Where in the world
Borghese operates across North America, Europe, Asia, and South Africa. Key markets include:

• New York, California, Texas, and Florida in the U.S.;
• the UK and Italy in Europe; and
• Hong Kong and China in Asia.

We partner with leading retailers, spas, cruise lines, and airlines to deliver our brand globally.
Borghese Roma
Tel: +1 212 659 5300
Address: 110 West 40th St, Suite 1101, New York, NY 10018, United States
Dawn Hilarczyk, chief operating officer
 
Borghese Roma video gallery:
Who's who
Doris Martinez-Oronoz, director of spa, travel retail and licensing
Dawn Hilarczyk, chief operating officer
Top clients
Borghese partners with a growing global network of luxury spas, wellness destinations, cruise operators, and prestige retailers, combining results-driven treatments with nearly 70 years of Italian spa heritage. The brand has an established presence across North America, Europe, Asia, and South Africa, spanning hospitality, travel retail, department stores, and independent wellness destinations.

Key partnerships include a dedicated spa residency at Printemps New York and collaborations with Hemitian Family Duty Free across luxury cruise ships in North America and Europe. Borghese also continues to expand its spa footprint in major markets including Miami, Los Angeles, Hong Kong, and Johannesburg.

Prestige retail distribution includes leading partners such as Bloomingdale's, Ulta Beauty, Neiman Marcus, Macy's, and Amazon, supporting strong consumer visibility and spa-to-retail conversion.

Notable spa and wellness partners include:

• Printemps New York
• Madfes Dermatology and Aesthetics Group
• Maison La Perche
• Sayn Beauty
• The Standard, Miami
• Geneva Esthetics
• De Hoek Country Hotel and Spa
• Sogo Spa

Borghese is valued by partners for its heritage-led positioning, adaptable treatment protocols, and retail-performing hero products, including the Advanced Fango Active Mud Mask, delivering a balance of experiential luxury, storytelling, and proven commercial performance.
Plans for the next 12 months
Over the next 12 months, Borghese will continue to build brand awareness while meeting customers where they are across key channels. We will refine our experiential touch-points to deliver approachable, high-quality skincare rooted in our spa ritual heritage.

We remain committed to developing science-backed formulas and launching products that respond to evolving consumer needs.

We also aim to expand our global footprint, with a focus on driving growth in Europe and South America. Our focus will remain on delivering effective, sensorial skincare aligned with our philosophy of minimal effort and maximum results.
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Gold company profile

Borghese Roma

About us   |   Contact us   |  Company blog
Born in Rome, Borghese blends Italian spa culture and wellness traditions with modern science, combining natural botanicals and mineral-rich ingredients to deliver effective, sensorial skincare rooted in craftsmanship and heritage.
Find out more about Borghese Roma here...
Borghese Roma: News and press releases
11 May 2026
Italian skincare brand Borghese has launched its Fango Purificante Mud Mask for Face and Body, for use in a five-minute treatment designed to purify and balance oily, blemish-prone skin.
About Borghese Roma
The Borghese Spa / Borghese Roma
The Borghese Spa Residency at Printemps New York / Mark Grgurich
Borghese:The Mud Authority / Borghese Roma
About us
Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. Born in Rome, the brand blends Italian spa culture and wellness traditions with modern science, combining natural botanicals and mineral-rich ingredients to deliver effective, sensorial skincare rooted in craftsmanship and heritage.

Main products and services
Borghese offers spa operators a curated menu of facials and massage services rooted in Italian spa heritage and modern skincare science. Guests experience the brand through signature rituals designed to deliver targeted skincare results while enhancing overall well-being. Treatments combine mineral-rich Tuscan muds, potent botanical ingredients, and advanced formulations to create transformative, sensorial experiences.

Our services integrate state-of-the-art tools, including signature marble stones that nod to our Italian heritage while enabling hot and cold therapy, sculpting, toning, and skin-reset benefits. Each treatment is designed to engage the senses through texture, aroma, and technique.

For spa partners, Borghese delivers luxury, results-driven, experiential treatments that elevate the guest journey while remaining efficient, versatile, and aligned with modern demand for high-performance, wellness-focused skincare.

USPs
Borghese stands out through its unique blend of Italian craftsmanship, natural botanicals, and modern science, delivering transformative skincare with proven, science-backed efficacy. With over 65 years of expertise, the brand is rooted in Tuscan spa traditions and mineral-rich ingredients, offering treatments that are both results-driven and sensorial.

We differentiate through multi-benefit, minimal-effort routines that make luxury skincare accessible for everyday use, appealing to a multi-generational customer. Our products combine high-quality, clean formulas with natural integrity, supported by eco-conscious practices and responsible sourcing.

At the core of our brand is our position as The Mud Authority. For decades, Borghese has refined and mastered the use of mineral-rich muds to purify, nourish, and soothe—delivering balanced, visible results in just minutes.

Where in the world
Borghese operates across North America, Europe, Asia, and South Africa. Key markets include:

• New York, California, Texas, and Florida in the U.S.;
• the UK and Italy in Europe; and
• Hong Kong and China in Asia.

We partner with leading retailers, spas, cruise lines, and airlines to deliver our brand globally.
Borghese Roma video gallery:
Plans for the next 12 months
Over the next 12 months, Borghese will continue to build brand awareness while meeting customers where they are across key channels. We will refine our experiential touch-points to deliver approachable, high-quality skincare rooted in our spa ritual heritage.

We remain committed to developing science-backed formulas and launching products that respond to evolving consumer needs.

We also aim to expand our global footprint, with a focus on driving growth in Europe and South America. Our focus will remain on delivering effective, sensorial skincare aligned with our philosophy of minimal effort and maximum results.
Key personnel
Doris Martinez-Oronoz, director of spa, travel retail and licensing
Dawn Hilarczyk, chief operating officer
Key customers
Borghese partners with a growing global network of luxury spas, wellness destinations, cruise operators, and prestige retailers, combining results-driven treatments with nearly 70 years of Italian spa heritage. The brand has an established presence across North America, Europe, Asia, and South Africa, spanning hospitality, travel retail, department stores, and independent wellness destinations.

Key partnerships include a dedicated spa residency at Printemps New York and collaborations with Hemitian Family Duty Free across luxury cruise ships in North America and Europe. Borghese also continues to expand its spa footprint in major markets including Miami, Los Angeles, Hong Kong, and Johannesburg.

Prestige retail distribution includes leading partners such as Bloomingdale's, Ulta Beauty, Neiman Marcus, Macy's, and Amazon, supporting strong consumer visibility and spa-to-retail conversion.

Notable spa and wellness partners include:

• Printemps New York
• Madfes Dermatology and Aesthetics Group
• Maison La Perche
• Sayn Beauty
• The Standard, Miami
• Geneva Esthetics
• De Hoek Country Hotel and Spa
• Sogo Spa

Borghese is valued by partners for its heritage-led positioning, adaptable treatment protocols, and retail-performing hero products, including the Advanced Fango Active Mud Mask, delivering a balance of experiential luxury, storytelling, and proven commercial performance.
Borghese Roma
Tel: +1 212 659 5300
Address: 110 West 40th St, Suite 1101, New York, NY 10018, United States
Dawn Hilarczyk, chief operating officer
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS