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Gold company profile
Charme D'Orient
Founded in Paris in 1998, Charme d'Orient offers spa operators a comprehensive service portfolio, including 10 spa rituals, 10 facial treatments, 17 body treatments, three treatment protocols for children, and a full range of skincare and wellness products, all made in France. Training and support are also key components of their offering.
Find out more about Charme D'Orient here...
Charme D'Orient: News and press releases
09 Dec 2025
Two olfactory creations inspired by its iconic perfumed oils: Parfum d’Orient & Nuit
Caucasienne Charme d’Orient celebrates its olfactory heritage with the launch of its very
first Eau de Parfum collection: two creations that reinterpret the art of Or
24 Sep 2025
Charme d’Orient Spa has just reached a major milestone: it is now the first Parisian Spa to
obtain Ecocert’s “Sustainable Wellness Establishment” label — a global reference for
ecological and responsible certification.
16 May 2025
Luxury hammam body product company Charme d’Orient has created a 200ml refillable glass
bottle for its scented spa oils.
21 Apr 2021
Located on an ancient hilltop in a private eight-hectare park in Italy, Palazzo Fiuggi
Wellness Medical Retreat will open in May 2021.
03 Jul 2017
After 15 months of renovation and an investment of €6m (US$6.8m, £5.3m), The Relais
Bernard Loiseau in Saulieu, France has opened its 1,500sq m (16,146sq ft), four-storey
wellness centre.
13 Jan 2017
International luxury spa brand Charme D’Orient has
released a range of hotel and spa amenities.
12 Mar 2015
Azerbaijani skincare company Gazelli has plans to launch a three-treatment room spa
location in London in June this year. This ‘Gazelli House’ project represents one of many
luxury skincare-branded spa openings this year, including the upcoming House of Elemis;
the recently launched Caudalie day spa in the US; and the Parisian Charme d’Orient spa
boutique.
04 Mar 2015
Luxury skincare company Charme d’Orient recently launched a 250sq m (2,691sq ft) day
spa in Paris between the Marais district and Place de la République, designed by Tenzing
Architecture. The investment to the spa was €500,000 (US$558,000, £363,000).
15 Jan 2015
The 189-residence botanic haven in Al Barari, Dubai, has launched a destination spa
within its sustainability-focused residential development.
01 Dec 2014
The Rimal Spa at the Mövenpick Hotel Bahrain has launched with enough room
for expansion if the operation is successful in its first year.
About Charme D'Orient
Hammam / Charme D'Orient
Spa / Charme D'Orient
Bathrobe / Charme D'Orient
About us
Founded in Paris in 1998, Charme d’Orient is a cosmetics and wellness brand deeply inspired by the ancestral beauty and wellness rituals of the Orient. More than just a brand, Charme d’Orient represents a cultural bridge, offering an immersive experience that combines tradition, authenticity, and refined care. The company is co-founded and led by Sofiane Djadri and Yasmina Zerroug.
Main products and services
Charme d’Orient specialises in high-quality skincare products and wellness treatments rooted in Oriental and Mediterranean traditions. Its expertise lies in transforming spa wet areas—such as hammams, saunas, steam rooms, and baths—into luxurious, sensorial sanctuaries. The brand offers spa operators a comprehensive service portfolio, including 10 spa rituals, 10 facial treatments, 17 body treatments, 3 treatment protocols for children, and a full range of skincare and wellness products, all made in France. Training and support are also key components of their offering.
The company’s mission is to elevate the role of hammams and wet areas within spas by offering bespoke rituals, authentic products, and a unique savoir-faire. This dedication to tradition, sensorial richness, and excellence has earned the brand the trust of prestigious spas globally.
USPs
A major differentiator is Charme d’Orient’s mastery in the art of wet area treatments. Their unique protocols are tailored to maximise the potential of existing spa facilities, creating spaces of both indulgence and profitability. The treatments are built on the use of noble, natural ingredients that are effective and environmentally respectful. This approach, blending tradition with modern standards of quality and ethics, ensures a distinctive and holistic spa experience.
Where in the world?
With a footprint in more than 40 countries, including:
• USA,
• Canada,
• Europe,
• Gulf countries,
• South Korea,
• Singapore,
• Japan, and
• Ivory Coast.
...the brand currently supports over 1,500 spa partners worldwide
Plans for the next 12 months
Looking ahead, Charme d’Orient plans to expand its product line, introducing new offerings that reflect continued innovation and responsiveness to industry trends.
Additionally, the brand aims to strengthen its international presence through participation in key trade shows and industry events, further reinforcing its position as a leader in spa wellness and hammam traditions.
Testimonial
"It is with great pride and confidence that we recommend Charme d’Orient as a trusted partner and expert in the world of wellness and hammam rituals.
“We share the same vision of excellence: offering guests meaningful, results-driven treatments that honour the cultural heritage of the hammam tradition. We are truly honoured to bring their savoir-faire to World Spa and look forward to continuing a partnership built on trust, shared values, and a passion for creating exceptional spa experiences.”
– Leonid Khanin, CEO, World Spa Brooklyn
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