When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.

Plans for the inaugural site included two group exercise studios and a full gym floor, as well as a 12m x 4m open studio that presented a wonderful opportunity to innovate.

The Bannatyne team began to explore value-adding options for this space and brought TRX and longstanding partner Power Plate® into their discussions.

It wasn’t long before a new concept emerged: a space for activation, mobility and recovery that would support a new flow around the gym floor, starting with pre-workout activation and ending in the same space for post-workout recovery.

This Activation & Recovery studio is a collaboration of complementary brands.

Alongside three Power Plate® pro7™ machines, the space features three TRX suspension trainers, Warehouse lockers containing Power Plate Pulse massage guns, two MiComfort massage chairs, Tanita body composition and Myzone screens that display relevant exercise content from Power Plate and TRX. There’s also a small mat area for more traditional stretching.

“We delivered ‘train the trainer’ sessions before the club opened on 1 July, with more to follow, and will run member evenings and events too,” said Davide Ferreira, Power Plate’s head of key accounts UK & EMEA.

“We’re also developing small group training programmes, which will be a great addition to the club’s GX timetable. We’re here to help Bannatyne maximise the impact of this fantastic space.”

He concluded: “With this new concept, Bannatyne is leading the way in activation and recovery. It’s a wonderful example of long standing partners working together to embrace new and emerging trends and needs, to ensure members get the most out of every workout.”

Further Just Fitness by Bannatyne clubs are already in the pipeline, with Activation & Recovery studios set to be an integral part of the offering.

For the last two racing seasons, Power Plate has been proud to serve as recovery partner to the Alpine Academy Formula 1 team, providing its elite drivers and coaches with recovery sets that feature the Power Plate Pulse, Power Plate Roller and Power Plate DualSphere.

Additionally, both team and staff have enjoyed the benefits of the top-of-the range Power Plate pro7, installed in the on-site gym at Alpine’s Enstone HQ.

Here at Alpine’s head office, wellbeing support extends beyond drivers and coaches, with 900 employees receiving support from a dedicated Enstone wellness team.

Iain Murray, Power Plate VP UK & Ireland, takes up the story: “Workplace wellness has been a focus for Power Plate for many years, but interest has surged since COVID – and Alpine is leading from the front, embedding wellness from top to bottom.”

He continues: “We approached Alpine’s wellness team to explore ways to work together to develop a best practice for workplace wellness. The resulting 360° wellness solution – Workplace Wellness by Power Plate – was introduced to all employees at an event held in Alpine’s main reception on 10 May 2023.

“The 360° wellness concept was rooted in the understanding that, to fully meet the needs of Alpine employees, complementary wellness solutions from multiple brands would be needed. We were excited to lead the effort, with key partners including Reach Wellness, InBody UK and GSport Therapy Chairs.”

Throughout the day, staff members and drivers either dipped in to the elements that best suited their individual needs or experienced the full circuit: starting with InBody UK analysis to understand issues and injuries, then moving to Power Plate and Reach Wellness to support weaknesses identified and mobility imbalances, before ending with mental and physical relaxation in GSport gravity chairs.

“The whole concept worked fantastically and was incredibly well received,” says Murray. “With Alpine’s wellness team currently working on new staff wellness initiatives, and a new elite facility planned for early 2024, it was great to be able to showcase this exciting new 360° approach.”

LONDON – February, 2023 – Power Plate, the global leader in advanced technology vibration equipment, is pleased to announce a new Vice President of UK and Ireland.


Iain Murray has been appointed as Vice President UK and Ireland to drive forward the business into new and existing markets.

As part of the leadership team, Iain has been heavily involved in the development of new products and is responsible for leading the UK team as well as creating business strategies and sales systems to ensure the success of Power Plate in UK and Ireland.

Iain Murray says “I am excited to move into a senior leadership role within Power Plate and assist with decision making at a critical level. It is vital that we have the infrastructure to support both our internal and external stakeholders as we continue to scale. I believe that Power Plate now has an exceptional team in place to enable growth as we explore new markets, whilst continuing to provide the best experience to our existing customers.”

In December 2022, Power Plate launched REV - an unparalleled new fitness experience that provides businesses with an opportunity for growth and differentiation whilst supporting users with preparation, performance and recovery. The REV features Power Plate’s patent-pending VibeShift™ Technology delivering consistent, safe, precise, and predictable effective vibration through the pedals to maximize the intensity of your workouts. The self-powered vibration gives you a significant increase in muscle activation, calorie burn, and cardiovascular effort while cycling. This game-changing product can be integrated with other fitness equipment or used as a standalone exercise solution - both scenarios require very different education, sales and marketing strategies in order to thrive.

Power Plate has naturally evolved into a wellbeing brand and now supports many medical, therapy, biohack and workplace wellbeing businesses, enabling more people to feel the benefits that vibration training has to offer.

Iain continues “A big part of our strategy for 2023 and beyond involves working with the right partners to help activate Power Plate in different sectors. A good example of this would be our collaboration with Myzone - allowing customers to see the effectiveness of Power Plate through heart rate tracking and monitoring capabilities.”

With the global wellness market expected to reach $7T by 2025 (GWT) consumers are searching for solutions that serve their health, fitness and wellness goals - Power Plate products sit within this category perfectly with science backed evidence and proven benefits to both mind and body.

Iain’s new role will focus on positioning Power Plate as a comprehensive wellness brand in order to generate revenue and growth.

For more information on Power Plate UK visit www.powerplate.co.uk

Power Plate®, a global leader in whole body vibration is proud to introduce the Power Plate® REV™; an unparalleled new fitness experience.

Inspired by the elite cyclists of the cobbles of Paris-Roubaix, the most challenging terrain in the sport, this game-changing product is the first of its kind to be integrated into fitness training. The concept is simple: vibration, when applied to riding, has been proven to drive significantly more muscle activation, increased oxygen uptake and greater calorie burn than traditional exercise. This type of training has never been possible until now.

The Power Plate REV may look familiar, but it is far from ordinary. VibeShift Technology (patent-pending) delivers consistent, safe, precise, and predictable effective vibration through the pedals – a press of the lever shifts the mode from standard to full-on vibration.

REV offers health and fitness clubs an exciting vibration concept that delivers accelerated results to their members; maximum cardio, strength, and wellness benefits in a minimum amount of time while providing increased muscle activation.

“REV is a truly unique product”, says Lee Hillman, CEO of Performance Health Systems, manufacturer of Power Plate. “Resistance amplified by vibration delivers an outstanding experience that not only drives usage, but also delivers real results”.

“When combined with Power Plate whole body vibration, the REV will enable integrated vibration-centered programming to create unique secondary revenue opportunities through circuit training, HIIT programs, personal training and more.”

REV’s proprietary programming meets a wide variety of needs, from better overall health to intense elite training. This creates a community committed to the results and benefits of vibration powered training for every type of member.

REV also integrates perfectly with other training modalities on the gym floor for added variety and flexibility of use.

Incorporating the Power Plate REV into a fitness club’s offering will attract new and retain current members, establish a point of difference, and create a competitive advantage.

Power Plate, the global leader in whole body vibration technology is proud to support Alpine Academy with targeted vibration products to help enhance drivers’ performance and recovery.

Enabling the relaxation, rejuvenation and repair of tight and sore muscles, the products will support all Academy drivers and affiliates in their recovery process. Additional partner support will be offered in the form of wellbeing workshops and other joint training and development activities.

Power Plate’s vibration-assisted technology reduces inflammation by increasing blood flow and lymphatic flush to ease pain, promote faster recovery of damaged muscles & tendons and improve joint mobility.

Mia Sharizman, Alpine Academy Director says – ‘’The Power Plate targeted vibration products will add a great benefit to the performance of our academy drivers, on and off the track.

The drivers can use these recovery tools before and after their day-to-day training routines, aid in recovery from the physical demands of their racing categories and in their regular travel schedules to and from the races.

We are grateful of the support from Power Plate and the drivers are excited to incorporate these easy-to-use recovery tools into their routines and see the performance benefits.’’

Iain Murray, Sales Director Power Plate UK adds - "Partnering with Alpine Academy enables us to demonstrate the results our products deliver at an elite sports level, as well as in an everyday ‘wellbeing at work’ setting. We’re delighted to be working with the whole of this first-class team.”

Recovery is becoming increasingly important in elite sports and high-performance settings in order to reduce fatigue and enhance performance. It is also gaining popularity as a key modality in every day fitness and wellness.

The right tools make all the difference and massage therapy via targeted vibration is a popular choice to help everyone move, feel and perform at their best.

Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities.

Many health clubs are starting to think differently about their fitness spaces, widening their reach to offer health and wellness solutions and provide new and exciting ways to get the best results for members.

Leading the way, Transition Zone London is integrating Power Plate full body and targeted vibration products in powerful new ways to invigorate both one on one and group sessions. Included alongside TRX, Boxing, Strength and PT, Power Plate is utilised with Myzone to warm up efficiently and effectively, optimise the results of any activity, and accelerate recovery and rejuvenation.

The sleek black edition products are available to health clubs in the popular pro7, pro5, pro5HP and MOVE models plus the latest range of Targeted Vibration Products, enabling operators to incorporate recovery into their everyday classes and PT sessions.

Iain Murray, Sales Director at Power Plate UK says “Integrated wellness is an approach that forward thinking clients are starting to adopt and we’re thrilled to be able to offer a product range that is so versatile it works within any setting, and benefits all users from deconditioned older adults right through to elite athletes.”

Power Plate’s whole body and targeted vibration training and therapy helps users feel better by stimulating natural reflexes, increasing muscle activation, and improving circulation. Power Plate delivers accelerated health, fitness and wellness results, whatever the fitness level or ability.

Using Power Plate is the innovative, time-saving and results-driven way to improve fitness and wellbeing, through enhancing every movement.

To find out more about Power Plate’s full range of black edition products and develop a solution that works for your facility contact [email protected] or visit powerplate.co.uk