Power Plate: Whole body and targeted vibration training and therapy | spabusiness.com company profile
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Gold COMPANY PROFILE

Power Plate

Contact  |  Updates
Background
Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Systems LLC, a global company delivering advanced technology solutions through health and wellness equipment.

Key products and services
Power Plate vibration technology delivers the most exclusive and effective health, fitness, wellness, and relaxation experience.

Through whole body and targeted vibration, guests will enjoy mindful movement for faster fitness results, improved wellbeing, accelerated recovery and a lasting feeling of rejuvenation.

USPs
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by stimulating natural reflexes, increasing muscle activation, and improving circulation. Power Plate delivers accelerated health, fitness and wellness results.

Where in the world?
With headquarters in Northbrook, Illinois Power Plate has offices in London, UK and distribution partners across EME and Asia Pacific.
Power Plate video gallery:
Future plans
Within the hotel and spa industry, Power Plate has developed some exciting concepts around in-room exercise, post workout recovery and partnerships with other wellness brands that will enhance the user experience.
Who's who
Steve Wright, vice president EME
Iain Murray, UK sales director
Top clients
Village Hotels
Bannatyne
Robinsons
Canyon Ranch
Six Senses Resorts & Spas
Marriott
Holmes Place
Runnymeade Hotel & Spa
updates & press releases
25 Mar 2024
Vibration adds intensity to Indoor Cycling Classes
Located in Dalston, in the London borough of Hackney, Leap Fit Studio is the brainchild of husband and wife team JJ and Amy Jegede – JJ a former Great Britain international and three-time British long jump champion, Amy a specialist in pre- and post-natal exercise.

Positioning itself as The Home of Progress, Leap Fit is a commercial studio that brings elite-level training to the masses. There’s a strong focus on results via tailored workouts, nutritional advice and personalised support.

Says JJ: “We’re predominantly a personal training studio specialising in 12-week transformations, but we also run daily 45-minute classes. These span a range of categories, from building muscle tone to shredding fat, reducing pain to improving cardiovascular health.

“Ours is a supportive environment, but at the same time we’re pushing to get the best from you and for you. We focus on transformation and continual progress, using functional training techniques to help you build muscle, lose weight and get your body primed for everyday life.”

Discovering the REV

A regular user of Power Plate® as an elite athlete – the platforms used for warm-ups, mobilisation, muscle activation and recovery – Jegede decided to learn more about the technology when he retired from his sport.

As a result, Power Plate now features prominently in his club, its whole body vibration platforms used for warm-ups, with clients who struggle with flexibility, and to increase the exercise challenge for more advanced clients.

Invited to take part in filming for the Power Plate REV™, Jegede was immediately won over by the new bike’s patented VibeShift™ Technology, which maximises workout intensity by delivering consistent, safe, precise vibration through the pedals.

“The moment I got on the REV, I knew it was going to be a game changer,” he says. “I never planned to have a cycle area at my gym, but this machine made me re-evaluate. I didn’t just want a couple of them on the gym floor. I wanted a whole studio.”

And so, in September 2023, Leap Fit Studios did exactly that, purchasing 13 of the new bikes and launching the world’s first REV studio in collaboration with Power Plate.

“Our vibration-enhanced Revolution classes now deliver group cycling with added revs, literally,” says Jegede. “Our members don’t just get a cardio workout but a strength one too. It’s one of our most effective classes, delivering 45 minutes of intense work that you can really feel.”

Increased muscle activation

That’s because, when compared to a traditional fitness bike, the REV increases calf activation by 43 per cent, hamstring activation by 144 per cent, quad activation by 167 per cent and glute activation by 138 per cent. Research by the Centre for Sports Science & Human Performance at the University of Greenwich, UK, also found that level 1 resistance with vibration on the REV is equivalent to level 5 resistance without vibration.

“The Power Plate REV is a wonderfully flexible product,” says Steve Wright, VP of Power Plate UK & EMEA. “It’s sold primarily as a performance bike for the gym floor, but the ability to switch in and out of vibration mode also makes it a great choice for a group cycle class with a difference.

“It’s the perfect fit for a studio such as JJ’s, where elite level expertise underpins the commercial delivery of performance training. It’s really exciting to be involved in a project where these two worlds overlap.

“We’re absolutely delighted to partner with Leap Fit Studio in the creation of this world-first group cycle concept.”

Results you can feel

Says Jegede: “I’m thrilled to bring this brand new concept to our members: a proven way to maximise muscle tone and performance gains from indoor cycling, all wrapped up in an engaging class format.

“Our members are loving it, to the point that one member had a birthday ride to celebrate her 30th and now she and her group of friends have a regular slot. It’s so different from other cycle classes that it’s becoming an event, not just a training session.

“We’ve found it a great foundation for those who initially struggle with our gym-based work, too. Cycling is a movement most people can do – you don’t have to modify it – and with REV working the muscles as well as the cardiovascular system, it’s a great way to build strength and flexibility before progressing to other workouts.”

He concludes: “The best way I can explain it: you get so much more workout for your money with the Power Plate REV. You’re doing a cycle class, but it’s amplified by the vibration. The sensation is like nothing you’ve tried before and you can feel the results.

“We’re incredibly proud to be the first studio in the world that’s doing this.”
19 Mar 2024
Unlocking movement for those with health conditions
Since opening in April 2019, Feelgood Fitness & Wellness Centre in Basildon has set out to do things differently.

Focused heavily on medical rehab, active ageing and personalised support – and collaborating with Active Essex – the club’s inclusive, judgement-free approach attracts members across a wide range of ages and abilities. Its goal: to unlock the power of exercise to improve health, wellbeing and confidence.

This ethos is deeply embedded, coming directly from owner Aaron Tyler. Fitness has always been a part of Tyler’s life, but with a herniated disc, sacroiliitis, chronic pain and inflammation, as well as damage to his cerebellum and cognitive behaviour, an alternative, rehabilitative approach was required.

Tyler’s research into pain relief and rehabilitation led him to Power Plate, which enabled him to work out and recover without additional pain or injuries. In fact, after using Power Plate, Tyler found he felt significantly better, with improved co-ordination, balance, mobility and flexibility, as well as an ability to manage chronic pain without medication.

Little surprise, then, that Feelgood Fitness & Wellness Centre now integrates Power Plate into everything from activation and recovery to group exercise classes, rehab, PT sessions and personalised programmes. It embraces the full range of Power Plate products, from whole body vibration platforms to targeted vibration devices and the Power Plate REV™ bike.

A health-optimising mission

Of course, many people think of Power Plate® as a fitness tool, and it certainly delivers great fitness benefits, improving strength, cardiovascular performance, flexibility and recovery, as well as supporting disciplines such as yoga and massage. But this is only part of the story.

“We’re on a mission to optimise people’s health, taking pressure off the NHS by empowering gym and health club operators to deliver healthcare within their own environments,” says Steve Wright, VP of Power Plate UK & EMEA.

“As our sector moves to embrace this agenda, we’re responding not only with health-optimising products, but also the data operators need to evidence their case. From Parkinson’s and Alzheimer’s to stroke rehab, cerebral palsy, menopause and more, we have the scientific evidence – and the case studies – to demonstrate Power Plate’s positive impact.”

Changing people’s lives

We need look no further than Feelgood Fitness & Wellness Centre for a powerful case study.

At this remarkable club, Power Plate is used across the board to make movement possible for those not previously capable of physical activity.

One member had been run over by a fork lift truck and couldn’t feel his legs. After doing Power Plate sessions, he now has feeling in his legs and can walk. His verdict: Power Plate has changed his life.

Another member had a stroke after receiving anaesthetic, which left her with a locked hand. Using Power Plate Pulse, the team at Feelgood Fitness & Wellness Centre managed to reopen her hand. This not only helped her medically but, as she can now hold equipment, also enabled her to return to training. She’s back working towards her fitness goals.

A member with hemiplegic cerebral palsy was encouraged to join the club after Tyler spotted him in a supermarket and offered help. Through regular sessions on the Power Plate, he has now built sufficient muscle and strength in his legs to be able to move more easily.

Tyler and his team approached Power Plate for research into the benefits of whole body vibration (WBV) training for individuals with Parkinson’s; a member with this condition now trains with Power Plate and lives a better life with less pain.

A member with severe plantar fasciitis can now put her foot to the ground and walk.

And a stroke recovery programme and community sees a group of stroke survivors come to the club each week for a group discussion and Power Plate workout to improve their physical and mental wellbeing.

Feelgood Fitness & Wellness Centre also combines Power Plate with Blaze Pods to support members with cerebral palsy, brain injuries and following strokes.

Almost everywhere you look in the club, there’s someone whose life has been transformed thanks to Tyler and Power Plate, to the point that examples other clubs might showcase are simply normal at Feelgood Fitness & Wellness Centre. “We have so many members who can now walk without sticks,” says Tyler, “while others – myself included – use Power Plate Move classes to relieve our sciatica.”

Sharing the science

Crucially, Feelgood Fitness & Wellness Centre places a strong focus on discussing the science with its members. Tyler explains: “A number of members had seen Power Plates in other gyms and just thought it was something that made you wobble! They didn’t understand what it was all about.

“We always explain the science, which means people use Power Plate properly and really feel the benefits.”

It’s an approach that has made Power Plate so popular at the club that there’s often a queue to use the products, says Tyler.

Power Plate’s Wright concludes: “As our sector looks to open doors with the UK’s healthcare system, it’s vitally important that it has the products and the independently-verified evidence to make a compelling case.

“We’re committed to providing this. Power Plate is the one single brand that delivers on the health, fitness and wellness needs of an unparalleled range of populations.

“We’re here to help clubs embrace a more health-centric agenda to truly change people’s lives, and Feelgood Fitness & Wellness Centre is the inspiring example that shows what’s possible. We’re hugely proud to partner with Aaron and his team.”
05 Jan 2024
Performance Health Systems® Strengthens EMEA Operations to fuel future growth
Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded health and wellness exercise products, the global leader in advanced technology vibration equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its EMEA, UK and Ireland operations.  

Heading up the new team, Steve Wright, PHS’s current Vice President in EMEA, will work to revive growth and support existing customers, dealers and distributors as the region continues to recover from the pandemic and economic impact of the conflict in Ukraine.

Lee Hillman, CEO of PHS says “Steve has led the effort to strengthen our European distribution infrastructure in recent years. Now, he will be taking on the greater challenge to uplevel the full EMEA and UK markets’ knowledge and understanding of the unparalleled benefits our Power Plate® and bioDensity® branded products offer.

As an authentic health and wellbeing brand, backed by an ever-expanding body of high-quality, independent, published research from around the globe, Power Plate supports medical, therapy, biohack and workplace wellbeing businesses, in addition to its already well-known uses in sport, health, fitness and boutique sectors. .

Market conditions in the EMEA and UK have seen extraordinary challenges over the past five years, and Steve will now lead our efforts to grow sales throughout the region”.

Steve says “I am excited to streamline our Power Plate business and foster the expansion of bioDensity across EMEA and the UK. As a company, it is vital that we have the infrastructure in place to support both internal and external stakeholders as we continue to scale. As a global team we have identified our key opportunities for growth, and with the right people in place we are able to explore new and emerging markets, whilst continuing to support and nurture our existing customers, dealers and distributors.” 

Steve continues “A big part of our strategy for 2024 and beyond involves working with the right partners to activate and complement Power Plate and bioDensity in a variety of sectors. Much of our focus will be on positioning our products as branded, comprehensive wellness solutions across multiple sectors within EMEA and the UK, in order to raise awareness of the extraordinary benefits Power Plate vibration training and bioDensity osteogenic loading can bring, improving peoples’ lives whilst continuing to generate revenue and growth for PHS.” 

With the global wellness market expected to reach $8.5T by 2027 (GWI) consumers are searching for solutions that serve their health, fitness and wellness goals with science-backed evidence and proven benefits for both mind and body. Power Plate and bioDensity products fit perfectly within this category.

For more information on Performance Health Systems’ brands – Power Plate and bioDensity - visit www.powerplate.co.uk and www.biodensity.com
02 Oct 2023
Leap Fit and Power Plate unveil world’s first REV studio
Leap Fit Studio in Dalston, London, UK, has partnered with Power Plate® to create the world’s first REV™ studio, delivering unique vibration-enhanced Revolution group cycling classes.

Owned by three-time British long jump champion JJ Jegede, Leap Fit positions itself as ‘The home of progress’ – a commercial performance studio that attracts elite athletes and members of the public alike, with a strong focus on results via tailored workouts, nutritional advice and personalised support.

The studio’s latest performance-centric innovation launched this month: a Power Plate REV studio that’s now delivering “a seriously enjoyable group cycling class with added revs, literally”.

The new class space features 13 Power Plate REVs – a unique bike launched recently, where patented VibeShift™ Technology delivers consistent, safe, precise, predictable vibration through the pedals to maximise workout intensity.

When compared to a traditional fitness bike, the REV increases calf activation by 43 per cent, hamstring activation by 144 per cent, quad activation by 167 per cent and glute activation by 138 per cent. Research by the Centre for Sports Science & Human Performance at the University of Greenwich, UK, also found that level 1 resistance with vibration on the REV is equivalent to level 5 resistance without vibration.

“The Power Plate REV is a wonderfully flexible product. It’s sold primarily as a performance bike for the gym floor, but the ability to switch in and out of vibration mode also makes it a great choice for a group cycle class with a difference,” said Iain Murray, Power Plate VP UK & Ireland.

“It’s the perfect fit for a studio such as JJ’s, where elite level expertise underpins the commercial delivery of performance training; it’s really exciting to be involved in a project where these two worlds overlap.

“We’re absolutely delighted to partner with Leap Fit Studio in the creation of this world-first group cycle concept.”

Jegede added: “I’ve used Power Plate products for years now and was invited to take part in filming for the launch of REV. The moment I got on the bike, I knew it was going to be a game changer. I never planned to have a cycle area at my gym, but this machine made me re-evaluate. I didn’t just want a couple of REVs on the gym floor. I wanted a whole studio.

“I’m thrilled to bring this brand new concept to our members – a proven way to maximise muscle tone and performance gains from indoor cycling, all wrapped up in an engaging class format – and incredibly proud to be the first in the world to do this.”

The Power Plate REV is available online now in the UK at powerplate.co.uk
22 Feb 2023
Power Plate announces new vice president for UK and Ireland
LONDON – February, 2023 – Power Plate, the global leader in advanced technology vibration equipment, is pleased to announce a new Vice President of UK and Ireland.


Iain Murray has been appointed as Vice President UK and Ireland to drive forward the business into new and existing markets.

As part of the leadership team, Iain has been heavily involved in the development of new products and is responsible for leading the UK team as well as creating business strategies and sales systems to ensure the success of Power Plate in UK and Ireland.

Iain Murray says “I am excited to move into a senior leadership role within Power Plate and assist with decision making at a critical level. It is vital that we have the infrastructure to support both our internal and external stakeholders as we continue to scale. I believe that Power Plate now has an exceptional team in place to enable growth as we explore new markets, whilst continuing to provide the best experience to our existing customers.”

In December 2022, Power Plate launched REV - an unparalleled new fitness experience that provides businesses with an opportunity for growth and differentiation whilst supporting users with preparation, performance and recovery. The REV features Power Plate’s patent-pending VibeShift™ Technology delivering consistent, safe, precise, and predictable effective vibration through the pedals to maximize the intensity of your workouts. The self-powered vibration gives you a significant increase in muscle activation, calorie burn, and cardiovascular effort while cycling. This game-changing product can be integrated with other fitness equipment or used as a standalone exercise solution - both scenarios require very different education, sales and marketing strategies in order to thrive.

Power Plate has naturally evolved into a wellbeing brand and now supports many medical, therapy, biohack and workplace wellbeing businesses, enabling more people to feel the benefits that vibration training has to offer.

Iain continues “A big part of our strategy for 2023 and beyond involves working with the right partners to help activate Power Plate in different sectors. A good example of this would be our collaboration with Myzone - allowing customers to see the effectiveness of Power Plate through heart rate tracking and monitoring capabilities.”

With the global wellness market expected to reach $7T by 2025 (GWT) consumers are searching for solutions that serve their health, fitness and wellness goals - Power Plate products sit within this category perfectly with science backed evidence and proven benefits to both mind and body.

Iain’s new role will focus on positioning Power Plate as a comprehensive wellness brand in order to generate revenue and growth.

For more information on Power Plate UK visit www.powerplate.co.uk
06 Dec 2022
Introducing the Power Plate® REV™ with VibeShift™ Technology
Power Plate®, a global leader in whole body vibration is proud to introduce the Power Plate® REV™; an unparalleled new fitness experience.

Inspired by the elite cyclists of the cobbles of Paris-Roubaix, the most challenging terrain in the sport, this game-changing product is the first of its kind to be integrated into fitness training. The concept is simple: vibration, when applied to riding, has been proven to drive significantly more muscle activation, increased oxygen uptake and greater calorie burn than traditional exercise. This type of training has never been possible until now.

The Power Plate REV may look familiar, but it is far from ordinary. VibeShift Technology (patent-pending) delivers consistent, safe, precise, and predictable effective vibration through the pedals – a press of the lever shifts the mode from standard to full-on vibration.

REV offers health and fitness clubs an exciting vibration concept that delivers accelerated results to their members; maximum cardio, strength, and wellness benefits in a minimum amount of time while providing increased muscle activation.

“REV is a truly unique product”, says Lee Hillman, CEO of Performance Health Systems, manufacturer of Power Plate. “Resistance amplified by vibration delivers an outstanding experience that not only drives usage, but also delivers real results”.

“When combined with Power Plate whole body vibration, the REV will enable integrated vibration-centered programming to create unique secondary revenue opportunities through circuit training, HIIT programs, personal training and more.”

REV’s proprietary programming meets a wide variety of needs, from better overall health to intense elite training. This creates a community committed to the results and benefits of vibration powered training for every type of member.

REV also integrates perfectly with other training modalities on the gym floor for added variety and flexibility of use.

Incorporating the Power Plate REV into a fitness club’s offering will attract new and retain current members, establish a point of difference, and create a competitive advantage.
Power Plate: news from spabusiness.com
16 Jan 2024
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
05 Sep 2023
When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.
25 May 2023
For the last two racing seasons, Power Plate has been proud to serve as recovery partner to the Alpine Academy Formula 1 team, providing its elite drivers and coaches with recovery sets that feature the Power Plate Pulse, Power Plate Roller and Power Plate DualSphere.
01 Jun 2022
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.
29 Nov 2021
Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities.
18 Jun 2021
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the ageing population has never been more important.
Power Plate: featured in Spa Business, HCM and Fit Tech magazines
Health Club Management 2023 issue 8
Vibration and percussive therapies are growing in popularity, but many health clubs have yet to capitalise on this science- backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +442073175000
Address: TOG - Office 5.01, 20 Eastbourne Terrace, London, W2 6LG, United Kingdom
Steve Wright, vice president EME
 
Power Plate video gallery:
Who's who
Steve Wright, vice president EME
Iain Murray, UK sales director
Top clients
Village Hotels
Bannatyne
Robinsons
Canyon Ranch
Six Senses Resorts & Spas
Marriott
Holmes Place
Runnymeade Hotel & Spa
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Gold COMPANY PROFILE

Power Plate

Contact  |  Updates
Background
Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Systems LLC, a global company delivering advanced technology solutions through health and wellness equipment.

Key products and services
Power Plate vibration technology delivers the most exclusive and effective health, fitness, wellness, and relaxation experience.

Through whole body and targeted vibration, guests will enjoy mindful movement for faster fitness results, improved wellbeing, accelerated recovery and a lasting feeling of rejuvenation.

USPs
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by stimulating natural reflexes, increasing muscle activation, and improving circulation. Power Plate delivers accelerated health, fitness and wellness results.

Where in the world?
With headquarters in Northbrook, Illinois Power Plate has offices in London, UK and distribution partners across EME and Asia Pacific.
Power Plate video gallery:
Future plans
Within the hotel and spa industry, Power Plate has developed some exciting concepts around in-room exercise, post workout recovery and partnerships with other wellness brands that will enhance the user experience.
Who's who
Steve Wright, vice president EME
Iain Murray, UK sales director
Top clients
Village Hotels
Bannatyne
Robinsons
Canyon Ranch
Six Senses Resorts & Spas
Marriott
Holmes Place
Runnymeade Hotel & Spa
updates & press releases
25 Mar 2024
Vibration adds intensity to Indoor Cycling Classes
Located in Dalston, in the London borough of Hackney, Leap Fit Studio is the brainchild of husband and wife team JJ and Amy Jegede – JJ a former Great Britain international and three-time British long jump champion, Amy a specialist in pre- and post-natal exercise.

Positioning itself as The Home of Progress, Leap Fit is a commercial studio that brings elite-level training to the masses. There’s a strong focus on results via tailored workouts, nutritional advice and personalised support.

Says JJ: “We’re predominantly a personal training studio specialising in 12-week transformations, but we also run daily 45-minute classes. These span a range of categories, from building muscle tone to shredding fat, reducing pain to improving cardiovascular health.

“Ours is a supportive environment, but at the same time we’re pushing to get the best from you and for you. We focus on transformation and continual progress, using functional training techniques to help you build muscle, lose weight and get your body primed for everyday life.”

Discovering the REV

A regular user of Power Plate® as an elite athlete – the platforms used for warm-ups, mobilisation, muscle activation and recovery – Jegede decided to learn more about the technology when he retired from his sport.

As a result, Power Plate now features prominently in his club, its whole body vibration platforms used for warm-ups, with clients who struggle with flexibility, and to increase the exercise challenge for more advanced clients.

Invited to take part in filming for the Power Plate REV™, Jegede was immediately won over by the new bike’s patented VibeShift™ Technology, which maximises workout intensity by delivering consistent, safe, precise vibration through the pedals.

“The moment I got on the REV, I knew it was going to be a game changer,” he says. “I never planned to have a cycle area at my gym, but this machine made me re-evaluate. I didn’t just want a couple of them on the gym floor. I wanted a whole studio.”

And so, in September 2023, Leap Fit Studios did exactly that, purchasing 13 of the new bikes and launching the world’s first REV studio in collaboration with Power Plate.

“Our vibration-enhanced Revolution classes now deliver group cycling with added revs, literally,” says Jegede. “Our members don’t just get a cardio workout but a strength one too. It’s one of our most effective classes, delivering 45 minutes of intense work that you can really feel.”

Increased muscle activation

That’s because, when compared to a traditional fitness bike, the REV increases calf activation by 43 per cent, hamstring activation by 144 per cent, quad activation by 167 per cent and glute activation by 138 per cent. Research by the Centre for Sports Science & Human Performance at the University of Greenwich, UK, also found that level 1 resistance with vibration on the REV is equivalent to level 5 resistance without vibration.

“The Power Plate REV is a wonderfully flexible product,” says Steve Wright, VP of Power Plate UK & EMEA. “It’s sold primarily as a performance bike for the gym floor, but the ability to switch in and out of vibration mode also makes it a great choice for a group cycle class with a difference.

“It’s the perfect fit for a studio such as JJ’s, where elite level expertise underpins the commercial delivery of performance training. It’s really exciting to be involved in a project where these two worlds overlap.

“We’re absolutely delighted to partner with Leap Fit Studio in the creation of this world-first group cycle concept.”

Results you can feel

Says Jegede: “I’m thrilled to bring this brand new concept to our members: a proven way to maximise muscle tone and performance gains from indoor cycling, all wrapped up in an engaging class format.

“Our members are loving it, to the point that one member had a birthday ride to celebrate her 30th and now she and her group of friends have a regular slot. It’s so different from other cycle classes that it’s becoming an event, not just a training session.

“We’ve found it a great foundation for those who initially struggle with our gym-based work, too. Cycling is a movement most people can do – you don’t have to modify it – and with REV working the muscles as well as the cardiovascular system, it’s a great way to build strength and flexibility before progressing to other workouts.”

He concludes: “The best way I can explain it: you get so much more workout for your money with the Power Plate REV. You’re doing a cycle class, but it’s amplified by the vibration. The sensation is like nothing you’ve tried before and you can feel the results.

“We’re incredibly proud to be the first studio in the world that’s doing this.”
19 Mar 2024
Unlocking movement for those with health conditions
Since opening in April 2019, Feelgood Fitness & Wellness Centre in Basildon has set out to do things differently.

Focused heavily on medical rehab, active ageing and personalised support – and collaborating with Active Essex – the club’s inclusive, judgement-free approach attracts members across a wide range of ages and abilities. Its goal: to unlock the power of exercise to improve health, wellbeing and confidence.

This ethos is deeply embedded, coming directly from owner Aaron Tyler. Fitness has always been a part of Tyler’s life, but with a herniated disc, sacroiliitis, chronic pain and inflammation, as well as damage to his cerebellum and cognitive behaviour, an alternative, rehabilitative approach was required.

Tyler’s research into pain relief and rehabilitation led him to Power Plate, which enabled him to work out and recover without additional pain or injuries. In fact, after using Power Plate, Tyler found he felt significantly better, with improved co-ordination, balance, mobility and flexibility, as well as an ability to manage chronic pain without medication.

Little surprise, then, that Feelgood Fitness & Wellness Centre now integrates Power Plate into everything from activation and recovery to group exercise classes, rehab, PT sessions and personalised programmes. It embraces the full range of Power Plate products, from whole body vibration platforms to targeted vibration devices and the Power Plate REV™ bike.

A health-optimising mission

Of course, many people think of Power Plate® as a fitness tool, and it certainly delivers great fitness benefits, improving strength, cardiovascular performance, flexibility and recovery, as well as supporting disciplines such as yoga and massage. But this is only part of the story.

“We’re on a mission to optimise people’s health, taking pressure off the NHS by empowering gym and health club operators to deliver healthcare within their own environments,” says Steve Wright, VP of Power Plate UK & EMEA.

“As our sector moves to embrace this agenda, we’re responding not only with health-optimising products, but also the data operators need to evidence their case. From Parkinson’s and Alzheimer’s to stroke rehab, cerebral palsy, menopause and more, we have the scientific evidence – and the case studies – to demonstrate Power Plate’s positive impact.”

Changing people’s lives

We need look no further than Feelgood Fitness & Wellness Centre for a powerful case study.

At this remarkable club, Power Plate is used across the board to make movement possible for those not previously capable of physical activity.

One member had been run over by a fork lift truck and couldn’t feel his legs. After doing Power Plate sessions, he now has feeling in his legs and can walk. His verdict: Power Plate has changed his life.

Another member had a stroke after receiving anaesthetic, which left her with a locked hand. Using Power Plate Pulse, the team at Feelgood Fitness & Wellness Centre managed to reopen her hand. This not only helped her medically but, as she can now hold equipment, also enabled her to return to training. She’s back working towards her fitness goals.

A member with hemiplegic cerebral palsy was encouraged to join the club after Tyler spotted him in a supermarket and offered help. Through regular sessions on the Power Plate, he has now built sufficient muscle and strength in his legs to be able to move more easily.

Tyler and his team approached Power Plate for research into the benefits of whole body vibration (WBV) training for individuals with Parkinson’s; a member with this condition now trains with Power Plate and lives a better life with less pain.

A member with severe plantar fasciitis can now put her foot to the ground and walk.

And a stroke recovery programme and community sees a group of stroke survivors come to the club each week for a group discussion and Power Plate workout to improve their physical and mental wellbeing.

Feelgood Fitness & Wellness Centre also combines Power Plate with Blaze Pods to support members with cerebral palsy, brain injuries and following strokes.

Almost everywhere you look in the club, there’s someone whose life has been transformed thanks to Tyler and Power Plate, to the point that examples other clubs might showcase are simply normal at Feelgood Fitness & Wellness Centre. “We have so many members who can now walk without sticks,” says Tyler, “while others – myself included – use Power Plate Move classes to relieve our sciatica.”

Sharing the science

Crucially, Feelgood Fitness & Wellness Centre places a strong focus on discussing the science with its members. Tyler explains: “A number of members had seen Power Plates in other gyms and just thought it was something that made you wobble! They didn’t understand what it was all about.

“We always explain the science, which means people use Power Plate properly and really feel the benefits.”

It’s an approach that has made Power Plate so popular at the club that there’s often a queue to use the products, says Tyler.

Power Plate’s Wright concludes: “As our sector looks to open doors with the UK’s healthcare system, it’s vitally important that it has the products and the independently-verified evidence to make a compelling case.

“We’re committed to providing this. Power Plate is the one single brand that delivers on the health, fitness and wellness needs of an unparalleled range of populations.

“We’re here to help clubs embrace a more health-centric agenda to truly change people’s lives, and Feelgood Fitness & Wellness Centre is the inspiring example that shows what’s possible. We’re hugely proud to partner with Aaron and his team.”
05 Jan 2024
Performance Health Systems® Strengthens EMEA Operations to fuel future growth
Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded health and wellness exercise products, the global leader in advanced technology vibration equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its EMEA, UK and Ireland operations.  

Heading up the new team, Steve Wright, PHS’s current Vice President in EMEA, will work to revive growth and support existing customers, dealers and distributors as the region continues to recover from the pandemic and economic impact of the conflict in Ukraine.

Lee Hillman, CEO of PHS says “Steve has led the effort to strengthen our European distribution infrastructure in recent years. Now, he will be taking on the greater challenge to uplevel the full EMEA and UK markets’ knowledge and understanding of the unparalleled benefits our Power Plate® and bioDensity® branded products offer.

As an authentic health and wellbeing brand, backed by an ever-expanding body of high-quality, independent, published research from around the globe, Power Plate supports medical, therapy, biohack and workplace wellbeing businesses, in addition to its already well-known uses in sport, health, fitness and boutique sectors. .

Market conditions in the EMEA and UK have seen extraordinary challenges over the past five years, and Steve will now lead our efforts to grow sales throughout the region”.

Steve says “I am excited to streamline our Power Plate business and foster the expansion of bioDensity across EMEA and the UK. As a company, it is vital that we have the infrastructure in place to support both internal and external stakeholders as we continue to scale. As a global team we have identified our key opportunities for growth, and with the right people in place we are able to explore new and emerging markets, whilst continuing to support and nurture our existing customers, dealers and distributors.” 

Steve continues “A big part of our strategy for 2024 and beyond involves working with the right partners to activate and complement Power Plate and bioDensity in a variety of sectors. Much of our focus will be on positioning our products as branded, comprehensive wellness solutions across multiple sectors within EMEA and the UK, in order to raise awareness of the extraordinary benefits Power Plate vibration training and bioDensity osteogenic loading can bring, improving peoples’ lives whilst continuing to generate revenue and growth for PHS.” 

With the global wellness market expected to reach $8.5T by 2027 (GWI) consumers are searching for solutions that serve their health, fitness and wellness goals with science-backed evidence and proven benefits for both mind and body. Power Plate and bioDensity products fit perfectly within this category.

For more information on Performance Health Systems’ brands – Power Plate and bioDensity - visit www.powerplate.co.uk and www.biodensity.com
02 Oct 2023
Leap Fit and Power Plate unveil world’s first REV studio
Leap Fit Studio in Dalston, London, UK, has partnered with Power Plate® to create the world’s first REV™ studio, delivering unique vibration-enhanced Revolution group cycling classes.

Owned by three-time British long jump champion JJ Jegede, Leap Fit positions itself as ‘The home of progress’ – a commercial performance studio that attracts elite athletes and members of the public alike, with a strong focus on results via tailored workouts, nutritional advice and personalised support.

The studio’s latest performance-centric innovation launched this month: a Power Plate REV studio that’s now delivering “a seriously enjoyable group cycling class with added revs, literally”.

The new class space features 13 Power Plate REVs – a unique bike launched recently, where patented VibeShift™ Technology delivers consistent, safe, precise, predictable vibration through the pedals to maximise workout intensity.

When compared to a traditional fitness bike, the REV increases calf activation by 43 per cent, hamstring activation by 144 per cent, quad activation by 167 per cent and glute activation by 138 per cent. Research by the Centre for Sports Science & Human Performance at the University of Greenwich, UK, also found that level 1 resistance with vibration on the REV is equivalent to level 5 resistance without vibration.

“The Power Plate REV is a wonderfully flexible product. It’s sold primarily as a performance bike for the gym floor, but the ability to switch in and out of vibration mode also makes it a great choice for a group cycle class with a difference,” said Iain Murray, Power Plate VP UK & Ireland.

“It’s the perfect fit for a studio such as JJ’s, where elite level expertise underpins the commercial delivery of performance training; it’s really exciting to be involved in a project where these two worlds overlap.

“We’re absolutely delighted to partner with Leap Fit Studio in the creation of this world-first group cycle concept.”

Jegede added: “I’ve used Power Plate products for years now and was invited to take part in filming for the launch of REV. The moment I got on the bike, I knew it was going to be a game changer. I never planned to have a cycle area at my gym, but this machine made me re-evaluate. I didn’t just want a couple of REVs on the gym floor. I wanted a whole studio.

“I’m thrilled to bring this brand new concept to our members – a proven way to maximise muscle tone and performance gains from indoor cycling, all wrapped up in an engaging class format – and incredibly proud to be the first in the world to do this.”

The Power Plate REV is available online now in the UK at powerplate.co.uk
22 Feb 2023
Power Plate announces new vice president for UK and Ireland
LONDON – February, 2023 – Power Plate, the global leader in advanced technology vibration equipment, is pleased to announce a new Vice President of UK and Ireland.


Iain Murray has been appointed as Vice President UK and Ireland to drive forward the business into new and existing markets.

As part of the leadership team, Iain has been heavily involved in the development of new products and is responsible for leading the UK team as well as creating business strategies and sales systems to ensure the success of Power Plate in UK and Ireland.

Iain Murray says “I am excited to move into a senior leadership role within Power Plate and assist with decision making at a critical level. It is vital that we have the infrastructure to support both our internal and external stakeholders as we continue to scale. I believe that Power Plate now has an exceptional team in place to enable growth as we explore new markets, whilst continuing to provide the best experience to our existing customers.”

In December 2022, Power Plate launched REV - an unparalleled new fitness experience that provides businesses with an opportunity for growth and differentiation whilst supporting users with preparation, performance and recovery. The REV features Power Plate’s patent-pending VibeShift™ Technology delivering consistent, safe, precise, and predictable effective vibration through the pedals to maximize the intensity of your workouts. The self-powered vibration gives you a significant increase in muscle activation, calorie burn, and cardiovascular effort while cycling. This game-changing product can be integrated with other fitness equipment or used as a standalone exercise solution - both scenarios require very different education, sales and marketing strategies in order to thrive.

Power Plate has naturally evolved into a wellbeing brand and now supports many medical, therapy, biohack and workplace wellbeing businesses, enabling more people to feel the benefits that vibration training has to offer.

Iain continues “A big part of our strategy for 2023 and beyond involves working with the right partners to help activate Power Plate in different sectors. A good example of this would be our collaboration with Myzone - allowing customers to see the effectiveness of Power Plate through heart rate tracking and monitoring capabilities.”

With the global wellness market expected to reach $7T by 2025 (GWT) consumers are searching for solutions that serve their health, fitness and wellness goals - Power Plate products sit within this category perfectly with science backed evidence and proven benefits to both mind and body.

Iain’s new role will focus on positioning Power Plate as a comprehensive wellness brand in order to generate revenue and growth.

For more information on Power Plate UK visit www.powerplate.co.uk
06 Dec 2022
Introducing the Power Plate® REV™ with VibeShift™ Technology
Power Plate®, a global leader in whole body vibration is proud to introduce the Power Plate® REV™; an unparalleled new fitness experience.

Inspired by the elite cyclists of the cobbles of Paris-Roubaix, the most challenging terrain in the sport, this game-changing product is the first of its kind to be integrated into fitness training. The concept is simple: vibration, when applied to riding, has been proven to drive significantly more muscle activation, increased oxygen uptake and greater calorie burn than traditional exercise. This type of training has never been possible until now.

The Power Plate REV may look familiar, but it is far from ordinary. VibeShift Technology (patent-pending) delivers consistent, safe, precise, and predictable effective vibration through the pedals – a press of the lever shifts the mode from standard to full-on vibration.

REV offers health and fitness clubs an exciting vibration concept that delivers accelerated results to their members; maximum cardio, strength, and wellness benefits in a minimum amount of time while providing increased muscle activation.

“REV is a truly unique product”, says Lee Hillman, CEO of Performance Health Systems, manufacturer of Power Plate. “Resistance amplified by vibration delivers an outstanding experience that not only drives usage, but also delivers real results”.

“When combined with Power Plate whole body vibration, the REV will enable integrated vibration-centered programming to create unique secondary revenue opportunities through circuit training, HIIT programs, personal training and more.”

REV’s proprietary programming meets a wide variety of needs, from better overall health to intense elite training. This creates a community committed to the results and benefits of vibration powered training for every type of member.

REV also integrates perfectly with other training modalities on the gym floor for added variety and flexibility of use.

Incorporating the Power Plate REV into a fitness club’s offering will attract new and retain current members, establish a point of difference, and create a competitive advantage.
Power Plate: news from spabusiness.com
16 Jan 2024
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
05 Sep 2023
When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.
25 May 2023
For the last two racing seasons, Power Plate has been proud to serve as recovery partner to the Alpine Academy Formula 1 team, providing its elite drivers and coaches with recovery sets that feature the Power Plate Pulse, Power Plate Roller and Power Plate DualSphere.
01 Jun 2022
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.
29 Nov 2021
Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities.
18 Jun 2021
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the ageing population has never been more important.
Power Plate: featured in Spa Business, HCM and Fit Tech magazines
Health Club Management 2023 issue 8
Vibration and percussive therapies are growing in popularity, but many health clubs have yet to capitalise on this science- backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +442073175000
Address: TOG - Office 5.01, 20 Eastbourne Terrace, London, W2 6LG, United Kingdom
Steve Wright, vice president EME
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS