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Gold COMPANY PROFILE
myndstream
Background
Music is both powerful and mysterious;
hit play and it can shape a room, shift
a state of mind and even change our
physiology.
Science is starting to show the
powerful impact it can have on us both
physically and mentally, with research
evidencing music’s ability to reduce
cortisol levels, decrease heart rate and
bring down blood pressure, yet it is often
underutilised as a therapeutic tool in
the spa setting.
We are on a mission to
change that, by releasing the power of
music for health and wellbeing outcomes.
Sitting at the intersection between art and
science, we work with a dedicated roster
of award-winning musicians, scientists
and wellness practitioners that delve deep
into the effect of music on the human
body, so that the music we create has
the maximum impact on the listener.
Main products and services
• The Stream, the world’s first music
streaming service dedicated to spas, is
home to over 60 soundscapes from award winning,
wellbeing artists. All soundscapes
are categorised by mood and duration,
enabling therapists to develop immersive,
multi-sensory treatments and keep track of
appointment time. It is cost-effective and fully licensed for business use globally.
• We also offer a bespoke music service,
where we craft and program music
specifically for brands, products, and
experience, giving them their own
unique and unforgettable sound.
USPs
• Quality curated: Our team of experts have
curated 60+ soundscapes from award winning
artists, allowing you to elevate the
mood of the room at the touch of a button.
• Outcome-driven soundscapes: Music
that can be used as a therapeutic
tool in helping you achieve your
clients’ health and wellbeing goals.
• Personalised experiences: With
The Stream Unlimited you can tailor
the music to each client, zone, and
location, whilst our bespoke services
offers a fully personalised music
experience to meet your brief.
• Easy to use: The user-friendly platform
is straightforward and intuitive to use.
• Innovative: A company at the cutting-edge
of wellness music and science, partnering
with artists like Timbaland always helping
you stay one step ahead of the curve.
• Cost-effective: Fully licensed for business
use globally, potentially saving you
thousands in licensing fees every year.
• Developed within Cutting Edge
Group: Whose experience of creating
impactful music moments across top
Hollywood films like Whiplash and epic
TV shows like Stranger Things and
Bridgerton is translated into developing
immersive in-person experiences.
Where in the world?
Fully licensed globally.
Future plans
We leverage cutting-edge science to
continuously define what “best-in-class”
functional music sounds like and the
impact it should have.
Our exciting product
road-map includes further development
of existing services and expansion into
new territories, bringing the transformative
power of music to a wider global audience.
updates & press releases
08 Mar 2024
Myndstream music – the secret ingredient to unforgettable wellness experiences
In the spa world, first impressions set the tone for the entire experience and music plays a key role in this. One of the questions we get asked most is: “How do I choose the right music for my space?” When choosing the right music for your space, it's important to first consider what it is that you want to achieve, and then let the tempo, like a heartbeat, guide the pace. Soothing melodies at 60-80 beats per minute can lull clients into deep relaxation, while upbeat tempos around 120-130 can energise and uplift pre-treatment waiting areas. Instrumentation plays its part too. Gentle piano and ambient nature soundscapes create a calming sanctuary, while the warmth of strings or the flow of flutes evoke feelings of peace and connection. Nature-inspired soundscapes transport clients to tranquil forests, while world music infuses treatments with a touch of cultural exploration. “But the true magic lies in personalisation,” comments Freddie Moross, founder of Myndstream. “Consider your client's treatment goal and choose one of our expertly curated playlists designed to help deliver that specific outcome or goal. Or, match the music to the treatment – choose dreamy piano music for deep tissue massages, or invigorating Lo-fi beats for a sports massage. Alternatively, you can tailor the music to different areas of your spa with our all-day playlists. “From the serene waiting room to the deeply relaxing treatment room, all you have to do is press play at the beginning of the day and let us look after the ambience for you.” The Stream, Myndstream's music streaming service for spas helps you create immersive and unforgettable experience with sound. Sign up for a free 14-day trial and discover the power of music today.
08 Mar 2024
Myndstream music – the secret ingredient to unforgettable wellness experiences
Credit: Shutterstock/AboutLife
In the spa world, first impressions set the tone for the entire experience and music plays a key role in this. One of the questions we get asked most is: “How do I choose the right music for my space?” When choosing the right music for your space, it's important to first consider what it is that you want to achieve, and then let the tempo, like a heartbeat, guide the pace. Soothing melodies at 60-80 beats per minute can lull clients into deep relaxation, while upbeat tempos around 120-130 can energise and uplift pre-treatment waiting areas. Instrumentation plays its part too. Gentle piano and ambient nature soundscapes create a calming sanctuary, while the warmth of strings or the flow of flutes evoke feelings of peace and connection. Nature-inspired soundscapes transport clients to tranquil forests, while world music infuses treatments with a touch of cultural exploration. “But the true magic lies in personalisation,” comments Freddie Moross, founder of Myndstream. “Consider your client's treatment goal and choose one of our expertly curated playlists designed to help deliver that specific outcome or goal. Or, match the music to the treatment – choose dreamy piano music for deep tissue massages, or invigorating Lo-fi beats for a sports massage. Alternatively, you can tailor the music to different areas of your spa with our all-day playlists. “From the serene waiting room to the deeply relaxing treatment room, all you have to do is press play at the beginning of the day and let us look after the ambience for you.” The Stream, Myndstream's music streaming service for spas helps you create immersive and unforgettable experience with sound. Sign up for a free 14-day trial and discover the power of music today.
31 Jan 2024
Myndstream releases four new 12-hour playlists; delivering effortless ambience and elevated experience all day long
Responding to valuable customer feedback and a growing need for convenience, leaders in wellness music Myndstream have collaborated with its bank of leading musical talent to introduce four new all-day playlists. You can simply hit play and let Myndstream music unwind the mind of your clients, letting spas focus on what they do best - creating incredible client experiences. Understanding that it can be time-consuming sifting through playlists to find one that fits the atmosphere you are trying to create, Myndstream has curated four new all-day playlists onto The Stream, their royalty-free music streaming service for spas, adding to its 60-plus playlists already available. Myndstream believes that high-quality and intentional music can be a powerful therapeutic tool in a wellness setting but finding the right music to match your treatment goals can be difficult. Each of the day-long playlists are designed for a different wellness outcome and spa environment, whether it's to promote relaxation or ignite energy, from reception to the treatment room, all available at the touch of a button and housed within an easy to use interface. Informed by the latest literature review Myndstream ran with the University of Roehampton on the impact of different music on our physical and mental state, Myndstream's music selection process takes into consideration crucial elements such as pitch, mode, timbre, and tempo. These factors have been shown to have a profound effect on mood and physiology, ensuring that each track contributes meaningfully to the overall wellness experience. By collaborating with leading musical talents, Myndstream ensures a high-quality, engaging, and immersive musical environment for spa-goers. The carefully selected playlists cater to various wellness outcomes, offering a customised musical journey that aligns with the unique needs and preferences of each spa's clientele. Commenting on the launch, Freddie Moross, founder of Myndstream, said: “These playlists are directly informed by the science of sound, but also our clients. We know that programming music for your space can be time-consuming and it can be difficult nailing that perfect atmosphere throughout the day. That’s why we have tailored these all day playlists to create specific moods in different zones of your spa, with each playlist delivering different therapeutic outcomes for the listener, all you have to do is hit play and leave the rest to us. This is just one example of the customer and client-centric innovation we’ll be focused on this year - we can’t wait to share more”. Myndstream's commitment to delivering a customer-centric approach, combined with a scientific understanding of the impact of music on well-being, solidifies its position as a leader in the wellness space. The enhanced offerings on The Stream provide a valuable resource for spa owners and managers seeking to elevate the ambiance of their dedicated wellness spaces, whilst also potentially saving thousands in licensing fees every year. If you’re interested in hearing the music for yourself, then visit www.myndstream.com for a 14-day free trial.
31 Jan 2024
Myndstream releases four new 12-hour playlists; delivering effortless ambience and elevated experience all day long
The carefully selected playlists cater to various wellness outcomes Credit: Shutterstock.com / PeopleImages.com - Yuri A
Responding to valuable customer feedback and a growing need for convenience, leaders in wellness music Myndstream have collaborated with its bank of leading musical talent to introduce four new all-day playlists. You can simply hit play and let Myndstream music unwind the mind of your clients, letting spas focus on what they do best - creating incredible client experiences. Understanding that it can be time-consuming sifting through playlists to find one that fits the atmosphere you are trying to create, Myndstream has curated four new all-day playlists onto The Stream, their royalty-free music streaming service for spas, adding to its 60-plus playlists already available. Myndstream believes that high-quality and intentional music can be a powerful therapeutic tool in a wellness setting but finding the right music to match your treatment goals can be difficult. Each of the day-long playlists are designed for a different wellness outcome and spa environment, whether it's to promote relaxation or ignite energy, from reception to the treatment room, all available at the touch of a button and housed within an easy to use interface. Informed by the latest literature review Myndstream ran with the University of Roehampton on the impact of different music on our physical and mental state, Myndstream's music selection process takes into consideration crucial elements such as pitch, mode, timbre, and tempo. These factors have been shown to have a profound effect on mood and physiology, ensuring that each track contributes meaningfully to the overall wellness experience. By collaborating with leading musical talents, Myndstream ensures a high-quality, engaging, and immersive musical environment for spa-goers. The carefully selected playlists cater to various wellness outcomes, offering a customised musical journey that aligns with the unique needs and preferences of each spa's clientele. Commenting on the launch, Freddie Moross, founder of Myndstream, said: “These playlists are directly informed by the science of sound, but also our clients. We know that programming music for your space can be time-consuming and it can be difficult nailing that perfect atmosphere throughout the day. That’s why we have tailored these all day playlists to create specific moods in different zones of your spa, with each playlist delivering different therapeutic outcomes for the listener, all you have to do is hit play and leave the rest to us. This is just one example of the customer and client-centric innovation we’ll be focused on this year - we can’t wait to share more”. Myndstream's commitment to delivering a customer-centric approach, combined with a scientific understanding of the impact of music on well-being, solidifies its position as a leader in the wellness space. The enhanced offerings on The Stream provide a valuable resource for spa owners and managers seeking to elevate the ambiance of their dedicated wellness spaces, whilst also potentially saving thousands in licensing fees every year. If you’re interested in hearing the music for yourself, then visit www.myndstream.com for a 14-day free trial.
17 Jan 2024
The sound of science: Myndstream taps scientific research to step-change spa music in 2024
Just like our industry, science never stays still. One area generating a lot of attention and excitement in both the scientific community and wellness industry has been music. Ever since Ancient Greece, music has been understood to be part art, part science. But recently, for the first time, science has been translating the technicalities of music into actionable insight. In response, Myndstream has been working with leading musical talent to create playlists designed for health and wellness outcomes. Having just completed a full literary review of the latest research, in January Myndstream is launching four new all-day playlists onto The Stream, its royalty-free music streaming service for spas. Each playlist is designed for a different wellness outcome and spa environment, adding to its 60-plus playlists already available. The music within each playlist has been carefully selected based on the impact science has shown pitch, mode, timbre and tempo to have on our mood and physiology. Commenting on the launch, Freddie Moross, founder of Myndstream, said: “These playlists are directly inspired by science, but also by our clients. “We’ve received great feedback on our existing playlists, which are each tailored to a therapeutic outcome and treatment length. But customers have also been asking for playlists they can leave playing throughout the day. “This is just an example of the kind of innovation we’ll be focused on this year. We can’t wait to share more.” If you’re interested in hearing the music for yourself, then visit www.myndstream.com for a 14-day free trial.
17 Jan 2024
The sound of science: Myndstream taps scientific research to step-change spa music in 2024
Credit: Shutterstock/InnerVisionPRO
Just like our industry, science never stays still. One area generating a lot of attention and excitement in both the scientific community and wellness industry has been music. Ever since Ancient Greece, music has been understood to be part art, part science. But recently, for the first time, science has been translating the technicalities of music into actionable insight. In response, Myndstream has been working with leading musical talent to create playlists designed for health and wellness outcomes. Having just completed a full literary review of the latest research, in January Myndstream is launching four new all-day playlists onto The Stream, its royalty-free music streaming service for spas. Each playlist is designed for a different wellness outcome and spa environment, adding to its 60-plus playlists already available. The music within each playlist has been carefully selected based on the impact science has shown pitch, mode, timbre and tempo to have on our mood and physiology. Commenting on the launch, Freddie Moross, founder of Myndstream, said: “These playlists are directly inspired by science, but also by our clients. “We’ve received great feedback on our existing playlists, which are each tailored to a therapeutic outcome and treatment length. But customers have also been asking for playlists they can leave playing throughout the day. “This is just an example of the kind of innovation we’ll be focused on this year. We can’t wait to share more.” If you’re interested in hearing the music for yourself, then visit www.myndstream.com for a 14-day free trial.
11 Dec 2023
Embracing the future of wellness music trends with Myndstream
In the dynamic landscape of wellness, music serves a crucial role in creating unforgettable and immersive experiences. In 2023, two influential trends dominated the spa industry – touchless technology and multisensory experiences. Touchless spa treatments – such as salt chambers and vibroacoustic massage beds – can utilise previously overlooked spaces. By also pairing these experiences with music and scent, you can create a sensory immersion that relaxes both body and mind. These add-on experiences not only enhance the overall spa experience but also provide an additional revenue stream for the spa. Looking ahead to 2024, Myndstream predicts two transformative trends are set to redefine wellness music. First, authentic audio experiences that connect the essence of the spa with its surroundings. We’re increasingly working with our clients to connect the spa's DNA and its natural and cultural surroundings to the music we create. This enhances both the brand’s identity and client experience. Second, AI-powered music solutions are on the rise, with advancements expected to address copyright issues. AI tools will enable personalised and adaptive music experiences, revolutionising how we experience music in all settings. These developments promise tailored and transformative wellness journeys. Freddie Moross, founder of Myndstream, comments: “As 2024 unfolds, we can’t wait to bring our innovative new solutions to the table, helping our clients release the power of music for health and wellbeing outcomes.”
11 Dec 2023
Embracing the future of wellness music trends with Myndstream
Credit: Myndstream
In the dynamic landscape of wellness, music serves a crucial role in creating unforgettable and immersive experiences. In 2023, two influential trends dominated the spa industry – touchless technology and multisensory experiences. Touchless spa treatments – such as salt chambers and vibroacoustic massage beds – can utilise previously overlooked spaces. By also pairing these experiences with music and scent, you can create a sensory immersion that relaxes both body and mind. These add-on experiences not only enhance the overall spa experience but also provide an additional revenue stream for the spa. Looking ahead to 2024, Myndstream predicts two transformative trends are set to redefine wellness music. First, authentic audio experiences that connect the essence of the spa with its surroundings. We’re increasingly working with our clients to connect the spa's DNA and its natural and cultural surroundings to the music we create. This enhances both the brand’s identity and client experience. Second, AI-powered music solutions are on the rise, with advancements expected to address copyright issues. AI tools will enable personalised and adaptive music experiences, revolutionising how we experience music in all settings. These developments promise tailored and transformative wellness journeys. Freddie Moross, founder of Myndstream, comments: “As 2024 unfolds, we can’t wait to bring our innovative new solutions to the table, helping our clients release the power of music for health and wellbeing outcomes.”
03 Nov 2023
Myndstream and Real Music Unveils ‘Skydentities’: music generated from the sound of clouds
Myndstream are on a mission to release the power of music to help support the health and wellbeing of its listeners. They work with world leading musicians, scientists and wellness practitioners to bring this mission to life.
Real Music, their sister company, represents the talented roster of health and wellbeing artists that they work with. They are thrilled to announce their exclusive representation of the visionary sound artist, Justin Wiggan, who brings together his art and creativity to positively impact health. Real Music and Justin are joining forces to create a series of transformative albums centred around his pioneering ‘Skydentities’ project. This innovative project harnesses the power of cloud scanning technology to craft music directly from the energy of the skies.
Justin Wiggan’s ‘Skydentities’ is a new music series that pushes the boundaries of sound innovation. Through the bio-sonification of clouds, Justin has developed a unique approach to capturing and translating the hidden sounds of nature into music. These recordings are created to immerse the listener in their own journey and conversation with nature. Providing an emotional narrative to the world around. The process involves the use of a series of instruments, including a cloud scanner, wind synthesiser and rain sonifier, all designed in collaboration with artist engineer Dominick Allen.
Justin Wiggan’s ‘Skydentities Cloud Scanner’ is the first Real Music album in this groundbreaking series and emerged from six months of dedicated effort, during which Justin meticulously scanned the skies using MIDI interfaces to capture the sounds concealed within the celestial formations. Described as much more than just an album, it is an exploration of nature’s symphonies and a remarkable conversation between art and the elements. Comprising of ten distinct tracks, each one personifying a different cloud, the album also boasts the contributions of world-renowned musicians to create a captivating auditory experience.
Justin’s work has the potential to significantly impact the fields of art, health and wellbeing. The series of albums scheduled for release later this year will allow audiences to experience nature in a groundbreaking way, offering a fresh perspective on our connection with the skies and the world around us.
On the collaboration, Justin Wiggan says, “I'm thrilled to present 'Skydentities,' a project that delves into our profound connection with the skies. 'Cloud Scanner' allows us to hear the unique personalities of each cloud through 10 captivating tracks. It's a journey that redefines our relationship with the heavens and with one another, a fresh perspective that I'm excited to share".
On the partnership, Jan Mullen from Real Music says, “Real music label is thrilled to be working with such an innovative sound artist. Justin Wiggan is one of the most important artists working across arts and health right now, and his ground-breaking work has huge potential for impact across life sciences, a testament to the power of creativity in health and wellbeing. The series of albums we anticipate releasing later this year, allows us to hear nature in a new groundbreaking way. Justin is capturing these unique soundscapes as part of a new body of work, “Skydentities”. We look forward to sharing this transformative music with the world!”
Justin Wiggan’s ‘Skydentities Cloud Scanner’ series will be released later this year and will be available on all music streaming platforms.
03 Nov 2023
Myndstream and Real Music Unveils ‘Skydentities’: music generated from the sound of clouds
Justin Wiggan’s ‘Skydentities’ is a new music series Credit: Myndstream / Real Music
Myndstream are on a mission to release the power of music to help support the health and wellbeing of its listeners. They work with world leading musicians, scientists and wellness practitioners to bring this mission to life. Real Music, their sister company, represents the talented roster of health and wellbeing artists that they work with. They are thrilled to announce their exclusive representation of the visionary sound artist, Justin Wiggan, who brings together his art and creativity to positively impact health. Real Music and Justin are joining forces to create a series of transformative albums centred around his pioneering ‘Skydentities’ project. This innovative project harnesses the power of cloud scanning technology to craft music directly from the energy of the skies. Justin Wiggan’s ‘Skydentities’ is a new music series that pushes the boundaries of sound innovation. Through the bio-sonification of clouds, Justin has developed a unique approach to capturing and translating the hidden sounds of nature into music. These recordings are created to immerse the listener in their own journey and conversation with nature. Providing an emotional narrative to the world around. The process involves the use of a series of instruments, including a cloud scanner, wind synthesiser and rain sonifier, all designed in collaboration with artist engineer Dominick Allen. Justin Wiggan’s ‘Skydentities Cloud Scanner’ is the first Real Music album in this groundbreaking series and emerged from six months of dedicated effort, during which Justin meticulously scanned the skies using MIDI interfaces to capture the sounds concealed within the celestial formations. Described as much more than just an album, it is an exploration of nature’s symphonies and a remarkable conversation between art and the elements. Comprising of ten distinct tracks, each one personifying a different cloud, the album also boasts the contributions of world-renowned musicians to create a captivating auditory experience. Justin’s work has the potential to significantly impact the fields of art, health and wellbeing. The series of albums scheduled for release later this year will allow audiences to experience nature in a groundbreaking way, offering a fresh perspective on our connection with the skies and the world around us. On the collaboration, Justin Wiggan says, “I'm thrilled to present 'Skydentities,' a project that delves into our profound connection with the skies. 'Cloud Scanner' allows us to hear the unique personalities of each cloud through 10 captivating tracks. It's a journey that redefines our relationship with the heavens and with one another, a fresh perspective that I'm excited to share". On the partnership, Jan Mullen from Real Music says, “Real music label is thrilled to be working with such an innovative sound artist. Justin Wiggan is one of the most important artists working across arts and health right now, and his ground-breaking work has huge potential for impact across life sciences, a testament to the power of creativity in health and wellbeing. The series of albums we anticipate releasing later this year, allows us to hear nature in a new groundbreaking way. Justin is capturing these unique soundscapes as part of a new body of work, “Skydentities”. We look forward to sharing this transformative music with the world!” Justin Wiggan’s ‘Skydentities Cloud Scanner’ series will be released later this year and will be available on all music streaming platforms.
myndstream: news from spabusiness.com
22 Apr 2024
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch
Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter
Kater – onto the company’s music streaming service, The Stream.
25 Mar 2024
Global wellness music provider Myndstream has released the second episode of its new
educational content series Mastermynds, in partnership with Universal Companies.
08 Mar 2024
In the spa world, first impressions set the tone for the entire experience and music plays a
key role in this.
05 Feb 2024
Myndstream has introduced four new extra-long playlists of wellness music to offer spas an
easy solution to improve their customer journey with sound therapy all day long.
17 Jan 2024
Just like our industry, science never stays still. One area generating a lot of attention
and excitement in both the scientific community and wellness industry has been music.
18 Dec 2023
Inventor Justin Wiggan is creating a haptic suit that massages people by translating the
electrical impulses and frequencies from vegetation and minerals into vibrations.
myndstream: featured in Spa Business, HCM and Fit Tech magazines
Spa Business Handbook 2023 issue 1
What’s to come in the year ahead? We ask industry experts how
they think this year will pan out and what will be the hottest trends...
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