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PRODUCT NEWS
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Greene King to sponsor RFU |
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25 Oct 2006 . BY |
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England's Rugby Football Union (RFU) has agreed a multi-million pound, four-year sponsorship deal with Greene King IPA.
The company will now be the official beer sponsor of England Rugby and, as part of the agreement, Greene King IPA will be served in all the bars at London's Twickenham stadium and have its own dedicated pub in the west car park.
Greene King's entire pub estate will also become official supporters pubs for every England rugby match, with in-pub promotions running throughout the season.
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PRODUCT NEWS |
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