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Atari founder launches new virtual reality company
18 Oct 2016 . BY Tom Anstey
The Modal VR system is currently still in prototype stage
Atari founder Nolan Bushnell has launched a new virtual reality company which is introducing a hands-free, moveable version of the medium that can be used over large areas.
The Los Angeles-based Modal VR has been co-founded by Bushnell and Modal tech developer Jason Crawford. The company touts itself at the high end of the virtual reality market, pitching its products to businesses rather than the consumer.
The new technology uses standing sensors the follow and record movement. Combined with a full-body tracking suit, Modal’s technology offers a wireless platform that works in an area as large as 900,000sq ft (83,600sq m) with a latency of less than 10 milliseconds, offering near perfect visuals for multiplayer action.
“We have been working to bring ambitious mixed reality content to our fans and Modal VR is well beyond the limitations we thought possible,” said Shaun Novak, senior director of production at Machinima – a company using Modal’s technology to develop software. “The wireless portability, full-body tracking and massive play area really allows for compelling experience in and out of the headset. Modal VR has been a great partner in showing the fun of VR.”
The Modal system is currently still in prototype stage, according to Modal, with Beta developers kits shipping soon. The Modal VR tech’s advanced system could well provide competition to market leaders such as the Microsoft Hololens and Oculus Rift, which are aimed at consumers rather than business.
Deloitte predicted in March that 2016 would be the year of virtual reality with its first billion-dollar year, providing new opportunities to businesses that want to create more immersive experiences for consumers. The success of the likes of Pokémon Go has shifted that idea, with AR thought to become the dominant force in the alternate reality market sooner rather than later.
Supplier details
Modal VR
Los Angeles California USA
The Modal VR™ platform combines radically different hardware and complimentary software to deliver an unprecedented VR ecosystem for enterprise. Modal VR™ is a patent-pending virtual reality platform that powers ground-breaking tools and experiences. www.modalvr.com/ More details
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Atari founder launches new virtual reality company
18 Oct 2016 . BY Tom Anstey
The Modal VR system is currently still in prototype stage
Atari founder Nolan Bushnell has launched a new virtual reality company which is introducing a hands-free, moveable version of the medium that can be used over large areas.
The Los Angeles-based Modal VR has been co-founded by Bushnell and Modal tech developer Jason Crawford. The company touts itself at the high end of the virtual reality market, pitching its products to businesses rather than the consumer.
The new technology uses standing sensors the follow and record movement. Combined with a full-body tracking suit, Modal’s technology offers a wireless platform that works in an area as large as 900,000sq ft (83,600sq m) with a latency of less than 10 milliseconds, offering near perfect visuals for multiplayer action.
“We have been working to bring ambitious mixed reality content to our fans and Modal VR is well beyond the limitations we thought possible,” said Shaun Novak, senior director of production at Machinima – a company using Modal’s technology to develop software. “The wireless portability, full-body tracking and massive play area really allows for compelling experience in and out of the headset. Modal VR has been a great partner in showing the fun of VR.”
The Modal system is currently still in prototype stage, according to Modal, with Beta developers kits shipping soon. The Modal VR tech’s advanced system could well provide competition to market leaders such as the Microsoft Hololens and Oculus Rift, which are aimed at consumers rather than business.
Deloitte predicted in March that 2016 would be the year of virtual reality with its first billion-dollar year, providing new opportunities to businesses that want to create more immersive experiences for consumers. The success of the likes of Pokémon Go has shifted that idea, with AR thought to become the dominant force in the alternate reality market sooner rather than later.
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British spa and skincare giant Elemis is making a grand entrance into London's retail scene,
handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch
Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter
Kater – onto the company’s music streaming service, The Stream.
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments".
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland
Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join
their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a
strategic collaboration with Satteva Wellness Group, marking its foray into the Latin
American market.
Global wellness music provider Myndstream has released the second episode of its new
educational content series Mastermynds, in partnership with Universal Companies.
