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PRODUCT NEWS
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| Gappt software shares its latest news |
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| 23 Apr 2016 . BY Kate Corney |
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| AJ Toor / Gappt |
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AJ Toor, co-founder and director of spa management software company Gappt gives Spa Business magazine a rundown of the company's products.
Spa Business magazine (SB): What are you doing that’s different?
AJ Toor (AT): We solve three problems facing spa owners: filling short notice white space; the complexity of dealing with bookings; and meeting the slow and resource-hungry communication between clients and front of house.
Booking systems are good at managing what’s booked, but they don’t market what’s not been booked. That’s why more spas use Gappt, in addition to their current processes, to make clients aware of late notice availability and let them easily express interest in a specific time or package. Spas receive, and can quickly reply to, booking requests with text messages straight to clients’ phones.
SB: What spas are you working on?
AT: UK destination spa Ragdale Hall approached Gappt to provide a solution to fill its spa day and spa break spaces while improving communication with new and existing clients. It wanted to advertise short notice availability and high value packages efficiently to maximise profits.
Since launching at the beginning of January, Ragdale Hall has realised Gappt’s impact – Tracy Lawrence, internet marketing manager says: “We were astonished that we received our first request for a weekend spa package within a few minutes of going live! And requests have been flying in ever since.”
SB: What consumer trends are you noticing?
AT: We see three: busy lifestyles, convenience, mobile. Making an enquiry with one click and receiving a short and concise reply direct to your mobile phone will soon become industry standard. A big shift towards user-friendly software, will allow spas to market their services actively and in real time, catering to the ‘fire away and forget’ immediacy mind-set that drives high-value consumers.
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