Spa Business - Reebok UK: Reebok 'Growing' Plant-Based Footwear
15 Sep 2019 Spa Business: uniting the world of wellness
 
 
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21 Apr 2017

Reebok 'Growing' Plant-Based Footwear

Supplier: Reebok UK
More Reebok UK details


Reebok 'Growing' Plant-Based Footwear

The shoe has an upper comprised of organic cotton and a base originating from industrial grown corn
Global sportswear and fitness brand Reebok has launched a “Cotton + Corn” sustainable products initiative, which will bring plant-based footwear to the market later this year.

Developed by the Reebok Future team, the project looks to create shoes “made from things that grow.” The first release will be a shoe that has an upper comprised of organic cotton and a base originating from industrial grown corn – a non-food source.

Reebok has partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions for the project.

“This is really just the first step for us,” said Bill McInnis, head of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle.

“First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.

“Second, when the product hits the market we know our consumers don’t want to sacrifice on how shoes look and perform.

“Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”



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Company details

Reebok UK

A wide range of fitness equipment.

Reebok UK
Lancaster
Lancashire
UK

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More Reebok UK details



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PRODUCT NEWS
Reebok 'Growing' Plant-Based Footwear
21 Apr 2017 . BY Tom Walker
The shoe has an upper comprised of organic cotton and a base originating from industrial grown corn
Global sportswear and fitness brand Reebok has launched a “Cotton + Corn” sustainable products initiative, which will bring plant-based footwear to the market later this year.

Developed by the Reebok Future team, the project looks to create shoes “made from things that grow.” The first release will be a shoe that has an upper comprised of organic cotton and a base originating from industrial grown corn – a non-food source.

Reebok has partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions for the project.

“This is really just the first step for us,” said Bill McInnis, head of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle.

“First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.

“Second, when the product hits the market we know our consumers don’t want to sacrifice on how shoes look and perform.

“Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”
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Biologique Recherche was founded by a family of passionate skincare experts.
Elemis expands Pro-Collagen Rose range with new facial oil
Elemis has developed a new facial oil infused with 17 varieties of rose that claims to reduce the appearance of wrinkles, and give the skin a smooth, fresh-looking appearance.
PREBIOFORCE Balancing Soothing Concentrate, the first marine prebiotic serum by PHYTOMER
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Ishga, a luxury skincare brand specialising in organic seaweed products, has announced plans to completely phase out its plastic packaging, replacing it with sustainable alternatives.
Fashion that contributes to a Well World: pioneering designer reinvents the spa uniform once again
The Noel Asmar Group’s founder, Noel Asmar, is credited with creating the first designer spa uniform that was equal parts fashion and function in 2002.
Fashionizer Spa: The benefits of organic cotton in luxury spa uniforms
Choosing the right uniform for your spa team starts with the right fabric.
Vital Tech's Nuage makes infratherapy accessible
Vital Tech, a developer of infratherapy spa equipment, has developed an infrared lounger boasting a host of physical and mental health benefits.
Knesko masks tap into gemstone energy
Skincare brand Knesko has launched two hydrogel collagen masks to combat environmental damage to the skin using semi-precious gemstones as active ingredients.
Noel Asmar wins ISPA award for new Athleisure uniforms
The Noel Asmar group, a lifestyle brand specialising in uniforms for spa therapists, has been honoured in the 2019 ISPA Innovate Awards for its Athleisure uniforms
Elemis' Ultra Smart mask reduces water loss and seals in moisture
Luxury product house Elemis has launched a new face mask that is designed to protect the skin's moisture barrier.
Voya appoints Maggie Wright following significant growth in the US
Voya, an Irish thalassotherapy skincare brand, has announced the appointment of Maggie Wright to the role of Western USA business development manager.
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