|Brand new and to debut at Leisure Industry Week is Vital Ice, a zero-per cent fat, energy boosting premium ice lollie.
This innovative product is available in three flavours and aims to build on the growing demand for functional foods and drinks.
Red Orange ENERGY Ice contains a minimum of 15 per cent pure fruit juice plus guarana, taurine and ginseng to give the same energy boost as an average energy drink.
Citrus Fruit SPORT Ice, with the same pure fruit juice content, is designed for fast recovery after exercise and enriched with the same essential minerals and vitamins as a standard sports drink.
Multi Fruit VITAMIN Ice contains 10 vitamins which provide 25 per cent of the RDA, Vitamin C for vitality and 20 per cent minimum fruit juice.
With a 'new to market' lifestyle image, all come individually packed in red, yellow or orange boxes.
leisure-kit keyword: Vitalice