High-end fitness giant Equinox has ventured into the hotel market with the opening of its first property in New York City, US.
Located at the 72-storey skyscraper 35 Hudson Yards, the 212-bedroom hotel will focus on wellness.
Facilities include a 60,000sq ft (5,574 sq m) Equinox-branded health club, a 27,000sq ft (2,500sq m) luxury spa and indoor and outdoor pools.
There will also be a healthy-eating restaurant called Electric Lemon, created by restaurateur Stephen Starr – famous for his "clean-eating" concept.
The interior design of the hotel, by architecture firm Rockwell Group, has been based on the concept of 'high-performance living'.
The range of wellness services on offer range from a resident "sleep coach" to cryotherapy chambers and IV drips at the spa.
The on-site Equinox Fitness Club – designed by famed architect Joyce Wang – will be the brand’s largest ever and each hotel guest will be given temporary Equinox memberships, for the length of their stay.
As well as the large gym floor, the club will offer personal training and group fitness classes, including HIIT, barre and yoga.
There will also be a SoulCycle indoor cycling studio on the hotel’s ground floor.
Equinox’s dive into the multi-billion dollar wellness hospitality sector will be a significant addition to Hudson Yards, which has been described by the developers as “the largest private real estate development in the history of the US”.
“The Equinox at Hudson Yards footprint is a true haven for high performance, offering visitors, guests and members opportunities for living, eating, regenerating, working out in New York’s most highly-anticipated neighbourhood," said Jeff Weinhaus, Equinox president and chief development officer.
Equinox's global portfolio currently includes 100 properties across the US, UK, and Canada.
The company is scheduled to launch additional hotels in Los Angeles, Santa Clara, Seattle, Chicago, and Houston over the next four years.