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PRODUCT NEWS
Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
22 Mar 2023 . BY Megan Whitby
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry / Contento Marketing
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry / Contento Marketing
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.

Called #ExposeAgeism, the movement encourages beauty, spa and wellness companies to promote positive ageing, include representation of older adults in diversity, equity and inclusion (DEI) policies and eliminate the term ‘anti-ageing’ in product descriptions and marketing by 2025.

“As host of the Glowing Older podcast, I’ve interviewed 130 experts who agree ageism is one of the biggest issues standing in the way of ageing well,” said Griffin, who has 30 years of experience in spa and wellness.

Research by Yale University found older individuals with more positive self-perceptions of ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Since the movement’s introduction at the beginning of March 2023, a dozen companies from across the globe have taken the pledge. These include:

• Ayuna.
• Beauty for Real.
• Beauty Heroes.
• Beekman 1802.
• Better Not Younger.
• Body Bliss.
• Brand Uncover.
• LaFlore Live Probiotic Skincare.
• Pietro Simone Skincare.
• Skin Authority.
• Spa Technologies.
• Stemulation.

“We’ve all – especially women – been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking ‘old’,” said Leslie Munsell, president of Beauty for Real.

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see ageing as the blessing that it is.”

Shelby Isaacson, director of marketing and brand development for LaFlore added: “The mission to honour every stage of life is not only empowering, but necessary. As a society we get caught up with false narratives of perfectionism; joining hands with like-minded companies to change that narrative is not only our honour as a beauty brand, but also our responsibility.”

Spa, wellness, and beauty companies can find out more and join the movement at the movement’s official website.
PRODUCT NEWS
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Art of Cryo's 12-person cryochamber breaks four world records
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
Living Earth Crafts refreshes market-leading Century City bed
Living Earth Crafts (LEC) has re-launched its best-selling multipurpose spa treatment table the Century City™, redesigned to include both the ultra-luxurious Strata Cloudfill™ replaceable SpaMattress™ and the only Thermasoft™ Dual-Zone Embedded Table Warmer on the market.
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Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
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Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
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British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
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22-24 Apr 2024

UK Aufguss Championships

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23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
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©Cybertrek 2024
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
22 Mar 2023 . BY Megan Whitby
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry / Contento Marketing
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.

Called #ExposeAgeism, the movement encourages beauty, spa and wellness companies to promote positive ageing, include representation of older adults in diversity, equity and inclusion (DEI) policies and eliminate the term ‘anti-ageing’ in product descriptions and marketing by 2025.

“As host of the Glowing Older podcast, I’ve interviewed 130 experts who agree ageism is one of the biggest issues standing in the way of ageing well,” said Griffin, who has 30 years of experience in spa and wellness.

Research by Yale University found older individuals with more positive self-perceptions of ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Since the movement’s introduction at the beginning of March 2023, a dozen companies from across the globe have taken the pledge. These include:

• Ayuna.
• Beauty for Real.
• Beauty Heroes.
• Beekman 1802.
• Better Not Younger.
• Body Bliss.
• Brand Uncover.
• LaFlore Live Probiotic Skincare.
• Pietro Simone Skincare.
• Skin Authority.
• Spa Technologies.
• Stemulation.

“We’ve all – especially women – been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking ‘old’,” said Leslie Munsell, president of Beauty for Real.

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see ageing as the blessing that it is.”

Shelby Isaacson, director of marketing and brand development for LaFlore added: “The mission to honour every stage of life is not only empowering, but necessary. As a society we get caught up with false narratives of perfectionism; joining hands with like-minded companies to change that narrative is not only our honour as a beauty brand, but also our responsibility.”

Spa, wellness, and beauty companies can find out more and join the movement at the movement’s official website.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
Phytomer unveils showerless Body Reflex scrub and wrap ritual
French marine skincare and spa brand Phytomer has rolled out a new 60-minute body treatment targeting the abdomen, buttocks and thighs.
Halekulani introduces luxury poolside Knesko facemask service
Premium hotel and spa destination Halekulani in Honolulu, Hawaii, has launched a poolside facemask service for its guests, powered by luxury skincare and spa brand Knesko.
+ More products   
 
COMPANY PROFILES
Curry Spa Consulting

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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