A hotel trends survey by consultancy service PFK has shown that the industry is coming to terms with the new reality of travel since 11 September. Performance figures demonstrated that although occupancy rates for London in November were 14.6 per cent lower than in 2000, they were 4.1 per cent up on October's figures. Figures also demonstrated that hotels at the top end of the market are suffering more than mid-market and budget hotels. Although the November figures are not a cause for seasonal rejoicing, it appears that the hotel industry and visitors are coming to terms with the new paradigm of travel and there is a recognition that life must go on, said Melvin Gold, managing director of hotel consultancy services at PKF. Through a combination of tactics such as newspaper advertising and the use of the internet to promote late booking offers, the hotel industry can take credit for the fact that average room rates have not dropped significantly between October and November.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
|