Founded in 1993 by Farida Irani as a clinic of
natural therapies, this background underpins
the cutting-edge clinical research and
development of the Subtle Energies brand.
Main products and services
Subtle Energies creates results-based
aromatherapy, natural skincare and wellness
solutions founded on authentic ayurveda
principles. The range addresses multiple
skin and body concerns, while delivering
high-performance results, empowering one’s
physical, mental and emotional wellbeing.
Subtle Energies’ spa concept provides
treatment programmes that combine ancient
sciences with holistic, modern techniques.
All products are made in Australia following
European standards of natural skincare, to
create safe, ethical and effective products.
The range has been certified by Cruelty Free
International and does not contain parabens,
mineral oils, silicones or artificial fragrances.
Additional products and services
The company offers an in-room amenities
programme and offers creations with
specific intent and profound impact.Subtle
Energies’ brand expertise is built on its
education and practitioner-based origins, and
treatments are created using the protocols of the Australian government-accredited
Diploma in Ayurveda Aromatherapy.
Subtle Energies offers a bespoke service
to its partners, encompassing primary,
complimentary and retail-only offerings. It
collaborates closely to provide intensive
treatment and retail training programmes, in
addition to marketing support.
Farida Irani is regarded as a pioneer in
ayurveda aromatherapy with 25 years’ of
clinical experience. Subtle Energies has
a history as a master blender in creating
formulations that are different from traditional
ayurveda oil decoctions and unlike western
aromatherapy. This background, coupled with
the company’s education and practitioner
qualifications, equips Subtle Energies with
the ability to create powerful blends and
forward-thinking treatments, delivering
authentic results-based holistic experiences.
How many spas do you supply?
85 spas, including private-label partners.
Jiva Spas by Taj Hotels, Resorts and Palaces;
Six Senses; Gwinganna Lifestyle Retreat; and
The Peninsula Hotels; Kamalaya, Crowm
Towers Melbourne and Perth; Mandarin Oriental Tokyo, Mandarin Oriental
Dubai, Four Seasons Hong Kong, Four
Seasons Hotel Des Bergues Geneva
Complete lifestyle programmes, which
will include therapeutic-grade supplements
and prescription services.
Farida Irani, founder; Nick Irani, director
of operations and brand development;
Khursheed Irani, global training and
development director; Sheriar Irani, managing
director, manufacturing and logistics
What the clients say
“In 2003, after reading Farida’s book on
ayurveda aromatherapy, I was so impressed,
we collaborated to design signature spa
blends. These are the best oils I’ve ever
worked with and we’re proud to have
Subtle Energies across our spas.”
Anna Bjurstam, vice president, spas, Six Senses
“Subtle Energies has worked with us to create
a bespoke range of essential oil massage
blends. Each has been perfectly blended to
create a sense of wellbeing for guests.”
Bina Patel, former vice president, spa operations, Taj Hotels, Resorts and Palaces