Mecca Bingo, part of the Rank Group Gaming Division, has re-appointed WCRS, who have worked with Mecca for the last four years, as their advertising agency. The decision comes as Mecca Bingo prepares to undertake a programme of integrated marketing activity in 2002, which aims to recruit new members to join Mecca Bingo and encourage those that have not visited for some time to return. London based WCRS will be mainly responsible for television, radio and print advertising.
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