There are more than 150 international spa consultants in the Global Wellness Institute’s (GWI) database, and many more who haven’t yet registered. However, there’s no specific degree or certification programme to qualify a spa consultant, plus spas come in so many shapes and sizes that no one consultant typically has the same skill set.
To drill down into these varied skills and to give some definition to the size and scope of our field, the GWI’s Spa & Wellness Consulting Initiative has released the first-ever spa/wellness/fitness consultancy survey results in the form of an infographic.
Sixty-plus consultants were interviewed worldwide and key findings show that more than half of the projects underway cost over US$1.5m (€1.3m, £1.2m) and take between 12-18 months to be completed. The benefits of using a consultant include decreased operational costs; cost savings in design, procurement and training; and expenses outweighed by increased speed to profitability.
The overall aim of the initiative is to aid prospective hoteliers and spa developers and connect them with the best consultant for their particular situation – especially those who can give proper guidance on creating optimum experiences and consistent advice on revenue and profit margins.
In the future, we plan to explore return on investment in projects that use consulting more deeply, especially in terms of speed to market and profitability.
A new infographic outlines the size and scope of the spa consultancy field