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PRODUCT NEWS
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| Embrace the future of luxury science-backed skincare with Amra's Micro-Cellular Actives |
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| 20 Mar 2024 |
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| Amra focuses on both pre-emptive and restorative measures in its formulations / AMRA Skincare |
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Amra Skincare has positioned itself at the forefront of dermatological science and introduced its Micro-Cellular Actives line – a range of innovative molecular agents formulated to redefine the brand’s clinically-driven skincare applications for unparalleled results.
Amra has enriched its eight skincare ranges with a distinct blend of bespoke actives, which provide both immediate enhancements as well as enduring rejuvenation.
Underpinned by advanced scientific research, the actives encapsulated in its products have been meticulously formulated with cutting-edge technology. Each is a hallmark of precision, intentionally designed to combat specific skincare challenges by leveraging the forefront of contemporary scientific research.
Under the visionary guidance of Sue Jones, Amra CEO and founder, together with the expertise of Sarah Chappell, Amra’s R&D and compliance specialist, its collections have been meticulously refined to embody excellence.
“Our Amra Micro-Cellular Actives are distinguished by our scrupulous curation of ingredients and innovative compounding processes,” said Chappell. “Unlike other brands, we not only incorporate crucial elements like vitamin C, but elevate them through a time-release methodology, ensuring sustained benefit over 24 hours.”
Amra Skincare – amplified by Micro-Cellular Actives
The Pearl collection is designed to combat skin-damaging free radicals and reveal a luminous, unblemished complexion. This line now relies on the active technology of PPF+ (pollution protection factor), an advanced guard against urban pollutants, coupled with anti-free radical technology.
Amra’s Diamond collection's DEJ Active offers an exclusive formula to reinvigorate collagen, providing a lifted and tightened visage that redefines the contours of your skin.
Meanwhile, the 24kt Gold collection is underpinned by the Anti-Glycation Micro-Cellular Active. The compound is described as a steadfast skincare ally which re-activates elastin production for a remarkable surge in skin firmness which culminates in a more sculpted appearance. Anti-Glycation is also a cellular anti-inflammatory which makes the skin appear more youthful.
Amra's Green Caviar collection is powered by plant-derived sea algae enriched with vitamin and amino acid compounds – a potent mix which strengthens the skin barrier. The range also features a complex low molecular weight hyaluronic acid that ensures powerful dermal moisture retention. This synergistic combination results in enhanced elasticity and visibly improved skin and texture.
Designed to mitigate the effects of sun exposure, the Platinum collection presents the Di-Peptide Complex, a futuristic agent that not only replicates the rejuvenating power of natural collagen but also accelerates skin repair.
The Tri-Complex+ Collection features an elaborate blend of bioactive elements (green caviar, gold, diamond and platinum) to synergistically offer intense hydration, diminish inflammatory responses, augment cutaneous luminosity and enhance dermal firmness.
Lastly, the For Men range reinforces the integral skin barrier function and is fortified with Amra's proprietary CellActiv8 technology – the pinnacle of the brand's research into dermal repair and regeneration cutaneous healing.
The Rarity Collection – powered by pioneering stem-cell technology
The peak of the Micro-Cellular Active line is the premium Rarity Collection – a range fuelled by Amra’s sophisticated StemCell8 complex.
Chappell explained that the extract is derived from the stem and flower of an orchid and is purposed to shield skin from oxidative harm and urban pollutants while optimising intercellular repair.
“This potent ingredient proactively works to firm the skin, smooth wrinkles and provide a radiant glow,” she said.
The powerful formula is further bolstered by extracts of green caviar, gold, diamond, platinum, ruby, sapphire and meteorite and is meticulously engineered to foster cellular rejuvenation and deliver results that resonate with clinical precision.
With a visionary approach to skincare, Amra focuses on both pre-emptive and restorative measures in its formulations and remains committed to proactive dermal care that fuses indulgence with scientific advancement.
Embrace the future of luxurious, scientific skincare with Amra's Micro-Cellular Actives. It's more than just skincare; it's a skin revolution.
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