PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
 /
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
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News   Products   Magazine
PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
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Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.
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Biologique Recherche was founded by a family of passionate skincare experts. Today, it’s managed by Rupert Schmid and Pierre-Louis Delapalme, while Philippe Allouche, son of founders Yvan and Josette Allouche, leads the research and development team.
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Over the last two years, Horwood House Hotel has undergone a £6m refurbishment which has seen it upgraded with a brand new spa and leisure facilities, including an 800sq ft gym installed with top of the range Matrix Fitness cardio and strength equipment.
Wildflowers and bees inspire Yon-Ka’s 2022 limited edition cult product
Sixty-eight years after it was founded, Yon-Ka remains an independent, family-run French cosmetics and spa company.
Take your spa to the next level with Spa Supply Solutions
Spa Supply Solutions has established itself as a global leader in procurement and supply for the wellness and spa industry by providing the most comprehensive services available on the market to the finest spa, leisure and beauty destinations across the world.
Medical Wellness Congress interviews speakers ahead of June conference
The team behind the Medical Wellness Congress (MWC) is continuing with its online series of interviews with its renowned speakers, sponsors and ambassadors on board for the event on 27-28 June at Saint Martin’s Therme & Lodge, located in Austria near Vienna.
Comfort Zone’s new Sun soul, safe for the skin and the ocean
The new Comfort Zone Sun Soul range has been completely reformulated to be at the forefront of anti-ageing, sustainable sun care.
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Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness.
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25-27 Jun 2022

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Las Vegas Convention Center, Las Vegas, United States
27-28 Jun 2022

Medical Wellness Congress

St. Martins Spa & Lodge, Frauenkirchen, Austria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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