PRODUCT NEWS
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| Memberships: The #1 way to build brand loyalty
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| 13 Apr 2022 . BY Tyler Landry |
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We're pleased to build stronger customer relationships with the effortless, integrated communications and marketing solutions in Zenoti
– Cindy Meiskin, Chief Experience Officer at Hand & Stone Massage and Facial Spa |
Did you know it costs six-seven times more to get a new guest than to keep an existing one?
Membership programmes are the perfect way to keep guests coming back time after time. They bring in predictable revenue and offer more revenue opportunities by turning one-off clients into loyal guests... and they are growing in popularity.
On average, consumers spend US$273 per month on subscription services
Industry experts predict this increase is part of the generational shift away from the traditional transactional economy to a more relationship-driven one.
The beauty and wellness industry has always been high-touch and relationship-driven, so is perfectly positioned to capitalise upon this shift and create lasting relationships with guests. The best part is, with Zenoti spa software, once you’ve set it up you can forget all about it!
With Zenoti, Hand & Stone Massage and Facial Spa has created an elevated, unified membership experience across all their spas. Memberships are an important part of the brand and now, with Zenoti’s flexible membership structures, Hand & Stone gives guests the freedom to choose what's right for them.
Memberships help you:
- Build brand loyalty.
- Elevate guest experience.
- Increase revenue.
- Much more!
Download the whitepaper to learn more.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
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| The skin wellness shift |
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| For decades, spas have been divided into various categories. Most operate strictly in their
areas of expertise, however, all spas now seem to be shifting towards one common goal -
wellness. |
| HydroMassage introduces 2 new innovative products; becomes WellnessSpace Brands |
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| HydroMassage is now WellnessSpace Brands, featuring a suite of three wellness and recovery
experiences. Joining the HydroMassage Beds and Lounges are two new, innovative amenities
which
in combination or individually helps to increase club revenues and provide physical recovery
and mental wellness solutions for members. |
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