PROMOTION
Three essential spa revenue strategies for 2023
02 Dec 2022
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t going to be enough to get ahead of the competition in 2023.

Once the December rush is over, take some time to consider new strategies to boost your revenue and business growth.

Here’s some advice from all-in-one spa software provider, Zenoti.

Must-have memberships

Introduce a membership program that makes loyal guests feel special and drives recurring income. Align it with your business goals to fill potential revenue gaps. For example, offer membership perks on quiet days, or exclusive offers on new treatments to boost their popularity. Give members smartphone access to their member profile, credits and rewards to make participating in the program effortless.

Irresistible upselling and cross-selling

Not every staff member is a natural salesperson – and they don’t have to be. Boost your treatment and retail sales with a software primed for upselling and cross-selling. Zenoti suggests relevant add-ons both during the online booking process and to your front desk and providers during a service.

Unmissable marketing campaigns

When a business continues to send non-targeted marketing promotions, most recipients will start ignoring their messages. Drive better results by sending email and SMS promotions that take each guest’s purchase history into account. For example, massage offers to past massage guests.

With a tool like Zenoti Smart Marketing, the system automatically detects when you have gaps in your appointment book and sends relevant promotions to guests who are overdue a visit.

Find out how your spa could grow in 2023. Contact Zenoti for a customised demonstration.
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
FEATURED SUPPLIERS
Leading spa professionals trust Eco Smooth, Fashionizer Spa’s newest sustainable fabric
Two years after launching Eco Smooth, sustainable spa uniform specialist Fashionizer Spa is continuing to receive excellent feedback from satisfied customers.
MSpa: Your portable self-care retreat is closer than you think
MSpa is an industry leader in portable and inflatable spas. With over 20 models packed with luxury features like hydrotherapy jets, the company supplies luxury portable spas to professional wellness, hospitality and leisure facilities as well as selling direct-to- consumer.
bbspa_France channels La Dolce Vita to realise Biologique Recherche’s new Rome outpost
Inside a historical palace once owned by the Colonna family – one of the oldest and most famous Roman patrician families – premium skincare and spa company Biologique Recherche has opened the doors to a new location in Rome, Italy.
Vladi Kovanic reveals first details of ForumHOTel&Spa 2023 speaker line-up
Premier spa industry event ForumHOTel&Spa will be hosted in person at the Hotel Four Seasons George V in Paris, France, on 1 June 2023.
Excitement builds for ISPA Conference in May 2023 as global industry prepares to be reunited
In the year ahead, the International Spa Association (ISPA) is poised to build on the enthusiasm, energy and determination of its impressive membership base as it returns to Las Vegas’ Mandalay Bay for the 2023 ISPA Conference from 9-11 May.
Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna.
Art of Cryo introduces Multi CryoHacking System, a next-generation lifestyle device
Art of Cryo has developed the innovative new Multi CryoHacking System (MCS) to ensure clients can achieve measurable and noticeable results in the shortest treatment time possible.
Living Earth Crafts® - the first choice for world-class spas
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment.
+ More featured suppliers  
LATEST JOBS
+ More jobs  

COMPANY PROFILES
The Wellness

Guaranteeing economic success for our customers - as well as the ultimate wellness experience for th [more...]
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

REM UK Ltd - REM Spa: relax, breathe, be inspired
Welcome to REM, quality salon furniture, spa furniture & barber furniture made in Britain since 1918 Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023
News   Products   Magazine
PROMOTION
Three essential spa revenue strategies for 2023
02 Dec 2022
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t going to be enough to get ahead of the competition in 2023.

Once the December rush is over, take some time to consider new strategies to boost your revenue and business growth.

Here’s some advice from all-in-one spa software provider, Zenoti.

Must-have memberships

Introduce a membership program that makes loyal guests feel special and drives recurring income. Align it with your business goals to fill potential revenue gaps. For example, offer membership perks on quiet days, or exclusive offers on new treatments to boost their popularity. Give members smartphone access to their member profile, credits and rewards to make participating in the program effortless.

Irresistible upselling and cross-selling

Not every staff member is a natural salesperson – and they don’t have to be. Boost your treatment and retail sales with a software primed for upselling and cross-selling. Zenoti suggests relevant add-ons both during the online booking process and to your front desk and providers during a service.

Unmissable marketing campaigns

When a business continues to send non-targeted marketing promotions, most recipients will start ignoring their messages. Drive better results by sending email and SMS promotions that take each guest’s purchase history into account. For example, massage offers to past massage guests.

With a tool like Zenoti Smart Marketing, the system automatically detects when you have gaps in your appointment book and sends relevant promotions to guests who are overdue a visit.

Find out how your spa could grow in 2023. Contact Zenoti for a customised demonstration.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
PRODUCT NEWS
Leading spa professionals trust Eco Smooth, Fashionizer Spa’s newest sustainable fabric
Two years after launching Eco Smooth, sustainable spa uniform specialist Fashionizer Spa is continuing to receive excellent feedback from satisfied customers.
MSpa: Your portable self-care retreat is closer than you think
MSpa is an industry leader in portable and inflatable spas. With over 20 models packed with luxury features like hydrotherapy jets, the company supplies luxury portable spas to professional wellness, hospitality and leisure facilities as well as selling direct-to- consumer.
bbspa_France channels La Dolce Vita to realise Biologique Recherche’s new Rome outpost
Inside a historical palace once owned by the Colonna family – one of the oldest and most famous Roman patrician families – premium skincare and spa company Biologique Recherche has opened the doors to a new location in Rome, Italy.
Vladi Kovanic reveals first details of ForumHOTel&Spa 2023 speaker line-up
Premier spa industry event ForumHOTel&Spa will be hosted in person at the Hotel Four Seasons George V in Paris, France, on 1 June 2023.
Excitement builds for ISPA Conference in May 2023 as global industry prepares to be reunited
In the year ahead, the International Spa Association (ISPA) is poised to build on the enthusiasm, energy and determination of its impressive membership base as it returns to Las Vegas’ Mandalay Bay for the 2023 ISPA Conference from 9-11 May.
Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna.
Art of Cryo introduces Multi CryoHacking System, a next-generation lifestyle device
Art of Cryo has developed the innovative new Multi CryoHacking System (MCS) to ensure clients can achieve measurable and noticeable results in the shortest treatment time possible.
Living Earth Crafts® - the first choice for world-class spas
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment.
+ More products   
 
COMPANY PROFILES
The Wellness

Guaranteeing economic success for our customers - as well as the ultimate wellness experience for th [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

REM UK Ltd - REM Spa: relax, breathe, be inspired
Welcome to REM, quality salon furniture, spa furniture & barber furniture made in Britain since 1918 Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS