PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
 /
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
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News   Products   Magazine
PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
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Biologique Recherche was founded by a family of passionate skincare experts. Today, it’s managed by Rupert Schmid and Pierre-Louis Delapalme, while Philippe Allouche, son of founders Yvan and Josette Allouche, leads the research and development team.
Horwood House Hotel receives new Matrix Fitness gym and spa after £6m refurb
Over the last two years, Horwood House Hotel has undergone a £6m refurbishment which has seen it upgraded with a brand new spa and leisure facilities, including an 800sq ft gym installed with top of the range Matrix Fitness cardio and strength equipment.
Wildflowers and bees inspire Yon-Ka’s 2022 limited edition cult product
Sixty-eight years after it was founded, Yon-Ka remains an independent, family-run French cosmetics and spa company.
Take your spa to the next level with Spa Supply Solutions
Spa Supply Solutions has established itself as a global leader in procurement and supply for the wellness and spa industry by providing the most comprehensive services available on the market to the finest spa, leisure and beauty destinations across the world.
Medical Wellness Congress interviews speakers ahead of June conference
The team behind the Medical Wellness Congress (MWC) is continuing with its online series of interviews with its renowned speakers, sponsors and ambassadors on board for the event on 27-28 June at Saint Martin’s Therme & Lodge, located in Austria near Vienna.
Comfort Zone’s new Sun soul, safe for the skin and the ocean
The new Comfort Zone Sun Soul range has been completely reformulated to be at the forefront of anti-ageing, sustainable sun care.
Questex begins countdown for Spatec Europe in Portugal this September
Questex’s Spatec Europe – premium hosted buyer event for the spa and wellness industry – is scheduled to take place 20-23 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Book4Time saves time and simplifies complex operations for Awana Spa at Resorts World Las Vegas
Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness.
Spa Life UK: Inspiring the wellness community through education and networking
The Spa Life Conference is an integral part of the highly successful Spa Life UK Convention, taking place between 20 – 21 June at the De Vere Cotswold Water Park Hotel, in Cirencester.
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.
Living Earth Crafts® - the first choice for world-class spas
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment.
How can snow therapy enhance fitness and wellness experiences?
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+ More videos  

DIRECTORY
+ More directory  
DIARY

 

25-27 Jun 2022

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
27-28 Jun 2022

Medical Wellness Congress

St. Martins Spa & Lodge, Frauenkirchen, Austria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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